[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »
[Originally posted on Forbes.com.] It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to prove that you’re [...]
Nov 01, 2012 | Categories:Brands, CSR, Features, Health and Wellness, PR, Social Media | Tags: Bill and Melinda Gates Foundation, Bill Gates, Brands, change, charity, crisis communications, David Letterman, Forbes.com, Haiti, Lance Armstrong, Livestrong, Michael Vick, Nike, personal branding, personal brands, publicist, reboot, Ted Kennedy, Tiger Woods, transparency, Wyclef Jean, Yele Haiti, YouTube | Leave A Comment »
As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]
Oct 11, 2012 | Categories:Features, Health and Wellness, Social Media, Technology, Trends, Youth | Tags: adolescents, Healthy Hunger-Free Kids Act, Michael Bloomberg, millennials, Milwaukee, New York City, obesity, Pittsburgh, school lunches, soda ban, sugar, Technology, Teens, Twitter, YouTube | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
Hunger Games fever is upon us. Even if you weren’t part of its $155 million opening weekend—the third highest of all time—you would have to live in an outlying district to miss all the chatter about the film and the YA book series that inspired it. But what has raised all this ruckus so quickly [...]
Apr 27, 2012 | Categories:Brainsnacks, Marketing, Social Media, Trends, Youth | Tags: Asheville, Canada, Facebook, marketing trends, merchandise, movie trailer trends, Philadelphia, pop culture trends, social marketing, social media marketing, The Hunger Games, The Hunger Games cookbook, The Hunger Games movie trailer, The Hunger Games nail polish, The Hunger Games workout, user-generated content, Washington D.C., YouTube | Leave A Comment »
Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]
Apr 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Marketing, Politics, Social Media, Trends | Tags: advertising trends, Barack Obama, Cartier, Chanel, Chipotle, Chrysler, documentaries, fashion trends, Grammys, H&M, long-form advertisement, marketing study, Miu Miu, online trends, political ads, Shalom Harlow, social media trends, Super Bowl, television advertising, Topshop, Vimeo, viral videos, YouTube, YouTube video | Leave A Comment »
Mere months after Lana Del Rey nonchalantly uploaded her self-made music video onto YouTube, her album reached No. 1 on iTunes in 11 countries. Even as she earns mixed reviews (one journalist writes that Del Rey “single-handedly killed the appeal of DIY”), the video for “Video Games,” with its moving collage of grainy YouTube clips [...]
Apr 09, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends | Tags: Kony 2012, Lana Del Ray, marketing trends, MTV, music industry trends, music video, Rebecca Black, VEVO, VH1, video marketing, video trends, viral video, Warner Music Group, YouTube | Leave A Comment »
In just a decade’s time, the average attention span has plummeted from 12 minutes to five minutes; considering that the average office worker checks his email inbox 30 to 40 times an hour, we can see why. Social media looks to be “drastically changing” the way our brains work, resulting in folks who are more [...]
Jan 11, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: attention span, bad credit, brain, change, credit, Facebook, Facebook brand pages, infographic, psychology, Social Media, social media trends, technology trends, Year of the Brain, YouTube | Leave A Comment »
It might be early August, but a part of me is already fixated on one month from today: 9/11. My head tells me it’s an important milestone, but my heart is telling me I must somehow rise to the occasion and make Sept. 11 this year something more. It’s hard not to think what a [...]
Aug 11, 2011 | Categories:B2B, Features, Insights, Social Media, Youth | Tags: 9/11, Aspen Ideas Festival, engaged, enraged, Facebook, global warming, high school, Paris, pessimism, Sept. 11, September 11, Shanksville, terrorism, TFWNF, the economy, The French Will Never Forget, Time, TV, Twin Towers, Twitter, U.S., United States, YouTube | Leave A Comment »
My husband and I are both on Facebook and share many—but not all—of the same online friends. I’m generally a more prolific user of social media than he is and update my Facebook status more often, with text, photos and location-based check-ins. I know that his universe of friends includes co-workers, friends and clients, so [...]
Jul 25, 2011 | Categories:Features, Social Media | Tags: children, consent, Facebook, Flickr, friends, Gogle, Google Chrome, parenting, photos, pictures, privacy, Social Media, social networks, Twitter, YouTube | 1 Comment »
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Jul 14, 2011 | Categories:Features, Social Media | Tags: "like" culture, Advertising Age, approval, Austin, blogs, blur, Connecticut, crowdsourcing, digital age, Facebook, Generation Y, Instagram, iPhone, millennials, mycasting, Neil Strauss, Nike iD, offline, online, Park Slope, self-expression, Social Media, The Wall Street Journal, tweets, Twitter, YouTube | Leave A Comment »
Originally posted on Fuel the Future. I’m experiencing a bit of social media myopia these days and think I need to adjust my lens. It’s getting blurry out there, isn’t it? In this crazy connected space we’re all playing in, every move we make is watched, followed and interpreted—sometimes without our consent. It’s a fact [...]
Jul 08, 2011 | Categories:Features, Social Media | Tags: ABC News, Anthony Weiner, blur, blurry, BranchOut, computer, Facebook, Fuel the Future, Google, Harvard Gazette, jobs, marketers, Marketing, networking, New York Post, online, PR, private, public, reality TV, sharing, smart phone, Social Media, social networks, Street View, Switzerland, transparency, Twitter, Unlisted Videos, YouTube | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. Remember that scene in Bye Bye Birdie in which a teenaged Ann-Margret starts a telephone chain with all her friends? For the millennial generation, making actual phone calls feels about as relevant as a musical that’s set in the 1950s. True, “Glee” has made the younger [...]
Apr 22, 2011 | Categories:Features, Social Media, Technology | Tags: apps, brand, cell phone, communication, communications tool, Facebook, iPhone, landlines, millennials, mobile, Pandora, smart phone, telephone, texting, YouTube | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. In recent months, Euro RSCG has commented on how the revolution is not just being televised, but tweeted about, updated on Facebook, and uploaded to YouTube. In our trends preview for 2011, I touched on the new face of anger and how most of us are [...]
Apr 19, 2011 | Categories:Features, Politics, Social Media, Technology, Trends | Tags: anger, change, Egypt, Euro RSCG Worldwide, Facebook, Haiti, Hurricane Katrina, Japan, John McCain, Libya, millennials, MSNBC, Obama, revolution, Social Media, social platforms, sociopolitical activism, Technology, Trends, Tunisia, Yes We Can, young people, YouTube | Leave A Comment »
Those who know me well are quite aware that I am a total, complete, unabashed music addict. Recently, because of my high concert-ticket purchasing volume, I was invited to attend “This Is Music: Social Media Secrets” at the Knitting Factory in Brooklyn, N.Y. The event consisted of a meet-and-greet mixer, a panel discussion, and a [...]
Mar 11, 2011 | Categories:Features, Marketing, PR, Social Media | Tags: Cake, communication channel, Corey Maass, digital, e-mail, Epic Records, Euro RSCG Worldwide PR, Facebook, FanReach, fans, feedback, Flightdeck, followers, Google, Google Analytics, HootSuite, integration, interaction, Jason Lekberg, Knitting Factory, Lou Plaia, measurement, Music, music marketing, music videos, MyBand, NoteWorking, ReverbNation, Social Media, social networks, social tools, Sony, TweetDeck, Twitter, YouTube | Leave A Comment »
In the wake of so much bad news 24/7, most of us cheered up a bit at Ted Williams’ rags-to-riches story. We all know the details: After a viral hit YouTube video, the golden-throated homeless man in Columbus, Ohio, became a guest on all the best couches (“Today,” “Late Night with Jimmy Fallon,” etc.) and [...]
Jan 17, 2011 | Categories:Advertising, Features, Marketing, Social Media | Tags: Brands, celebrities, celebrity, Cleveland Cavaliers, Columbus, economy, golden voice, Kraft, Late Night with Jimmy Fallon, marketers, Media, reality TV, reinvention, Social Media, Ted Williams, Today, underdog, YouTube | Leave A Comment »
An NPR story earlier this week highlighted the popularity of “shopping haul” videos on YouTube. These probably aren’t new to anyone reading a fashion blog, but for those unfamiliar with the term, these are homemade videos showing off the deals, steals and passions of happy shoppers around the world. The content can range from a [...]
Jan 07, 2011 | Categories:Fashion, Features | Tags: Banana Republic, bargain, deal, NPR, reviews, shopping haul videos, window-shop, YouTube | Leave A Comment »
The “homeless man, golden voice” phenomenon has not only had me on YouTube more than usual this week, but it’s also gotten me to really think about my career path and life in general. More specifically, I’ve been thinking, What am I waiting for? Sometimes all it takes is a true feel-good story to make [...]
Jan 07, 2011 | Categories:Features, Insights, Marketing, PR | Tags: big idea, Brands, campaign, career, consumers, Council of Public Relations, Cover Girl, Ellen DeGeneres, golden voice, Marc Pritchard, Old Spice, PR, Procter & Gamble, public relations, taking chances, Ted Williams, YouTube | 1 Comment »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
It’s going on one month since the start of my internship, and already I’ve learned so much. I haven’t been seeing too much of my soul mate, Cision Point, because I’ve been too busy helping with SMTs, RMTs, OMTs…O-M-G! I’m learning the ins of working for an external agency, several of which allow room for [...]
Jul 02, 2010 | Categories:Features, Insights, PR | Tags: Cision Point, Connecticut, creativity, euro rscg, Euro RSCG Worldwide PR, intern, Marian Salzman, Twitter, YouTube | 1 Comment »
Originally posted on Euro RSCG Worldwide’s Social Life and Social Media blog. Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women [...]
Jun 30, 2010 | Categories:Fashion, Features | Tags: beauty, Blair Fowler, brand ambassadors, Cover Girl, economy, Elle Fowler, Euro RSCG Worldwide PR, Herbal Essences, marketers, Marketing, Olay, Pantene, PR, Procter & Gamble, public relations, samples, Social Media, Twitter, Twitterville, Vocalpoint, Web, YouTube, “Good Morning America” | Leave A Comment »
Originally posted on the Huffington Post. Would it be an exaggeration to say teenagers are running popular culture? We don’t think so. And, if anything, we’re willing to up the bet. Take a look at teenagers today—their habits, their purchasing power, their mastery of media—and momentarily suspend your belief in the stereotypes or hollow assumptions [...]
May 07, 2010 | Categories:Features, Marketing, Social Media, Technology | Tags: Age, blog, campaign, change, Facebook, Fashion, parenting, social networks, Teens, Trends, YouTube | Leave A Comment »
It’s hard to find a bigger believer than me in the advances of the digital revolution and the power of the social Web. I was conducting online market research in the ’90s, and one of my early clients was America Online. More recently, Euro RSCG Worldwide PR has helped clients use Twitter to fundraise for [...]
Mar 30, 2010 | Categories:Advertising, Features, Marketing, Social Media, Technology | Tags: blog, CSR, Facebook, Google, One Young World, ReMIND.org, social Web, Twitter, YouTube | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »