[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »
Right now, corporate distrust is at a record high: First there were the Enron and Bernie Madoff scandals, then that whole Wall Street crisis, followed by revelations about John Edwards. More recently, Best Buy CEO Brian Dunn was dismissed (with a $6 million severance package) after allegations that he had an inappropriate friendship with a [...]
Jun 29, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Bernie Madoff, Best Buy, Best Buy CEO, Brian Dunn, C-suite, C-suite leadership, CEOs, chief executives, communication, Enron, honesty, John Edwards, leaders, leadership, leadership trends, lying, Rielle Hunter, Scott Thompson, transparency, truthfulness, Wall Street crisis, Yahoo, Yahoo CEO | Leave A Comment »
[Originally posted on CNBC.com.] With the Facebook IPO looming and everybody watching, I’m wondering if the social network to end all social networks is going to live up to the hype. (Could anything live up to all this hype?) With big advertisers not convinced that Facebook is a good platform to propel brands forward and [...]
May 18, 2012 | Categories:Advertising, Brands, Features, Social Media | Tags: Advertising, Disney, Eduardo Saverin, Facebook, Facebook IPO, Ford, GM, Google, Infographic Labs, Instagram, Kraft Foods, Mark Zuckerberg, Pinterest, Sheryl Sandberg, Social Media, social networks, Wall Street, Yahoo | 1 Comment »
[Originally posted on the Huffington Post.] Everybody’s talking about the inevitable social media fatigue setting in, but I myself am having a wicked case of brain blur. At any given time, my head is filled with ways to solve problems that often have no answer, as in trying to make sense of how to communicate [...]
Nov 04, 2011 | Categories:Features, Marketing, Media, PR, Social Media | Tags: ABC, Amanda Knox, Amazon, blur, brain blur, J.C. Penney, Jeff Bezos, Marketing, McDonald's, Microsoft, Missoni, PR, public relations, Social Media, social media fatigue, Steve Jobs, Target, Twitter, Wal-Mart, Wall Street, Yahoo | Leave A Comment »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
