[Originally posted on Forbes.com.] It used to be that the people who presented weather and traffic segments on the news were as dry as the topics they covered. They didn’t have the fatherly gravitas of the anchorman, the dashing charisma of the foreign correspondents, or the warmth and relatability of the lifestyle reporters. They just [...]
[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
[Originally posted on Forbes.com.] Hurricane Sandy was a sucker punch, all right. The storm’s devastation reminded us all—even those of us who feel invincible, because we live in this capital of industry and commerce—of how vulnerable we are. A week after she struck, I’m still in the midst of it, coping without electric power (also [...]
Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.