Trendspotting: Better, Faster, Longer
Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]
Apr 19, 2012 | Categories:Advertising, Brainsnacks, Fashion, Marketing, Politics, Social Media, Trends | Tags: advertising trends, Barack Obama, Cartier, Chanel, Chipotle, Chrysler, documentaries, fashion trends, Grammys, H&M, long-form advertisement, marketing study, Miu Miu, online trends, political ads, Shalom Harlow, social media trends, Super Bowl, television advertising, Topshop, Vimeo, viral videos, YouTube, YouTube video | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »