Posts Tagged ‘United States’

Trendspotting: Debt Sealing

Personal finance will be an “incredibly important” factor for more than half the U.S. (six in 10) during November’s presidential elections. Perhaps that’s because Americans will need the help getting them out of hot water, as consumer borrowing skyrocketed in March—up by $21.4 billion—thanks to auto financing and those locking in low interest rates on [...]


Marketing the Gap Between Intention and Action

Marketing the Gap Between Intention and Action

[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]


Trendspotting: Place in the Sun

Thanks to a flood of cheap solar modules from Chinese manufacturers and the willingness of American installation companies to lease panels to customers in exchange for access to tax breaks or renewable energy credits, the number of Americans jumping on the clean energy bandwagon has more than doubled over the past two years. But not [...]


Trendspotting: Car Talk

Over the next two years, some 200 new or updated car models will hit the road, but many of them got their first turn in the spotlight during the Beijing International Automotive Exhibition last month. Scheduled to introduce 15 new vehicles into the Chinese market by 2015, Ford debuted several models, including three SUVs intended [...]


Trendspotting: Innocents Online

Isn’t everyone online these days?! Your grandma might have joined Facebook, but there are plenty more who haven’t, reminds a new Pew poll: Though 88 percent of Americans own a cellphone, one in five adults still does not use the Internet. Nicknamed “Internet innocents,” the people least likely to have Internet access include the elderly, [...]


Trendspotting: Home Alone

In the U.S., the number of folks living alone is almost eight times greater now than in 1950. Today, when people tend to couple up and marry later and find divorce more acceptable and accessible if things don’t work out, 51 percent of Americans are single. That translates to roughly one in four living alone, [...]


Trendspotting: On Scrip

After Whitney Houston died in a Beverly Hilton bathtub, authorities collected several bottles of prescription drugs, including Xanax and Valium, from her hotel suite. Her official cause of death is still undetermined, but as her doctors and pharmacists are tracked down across several states, many speculate that prescription drug overdose is to blame. Not lost [...]


Trendspotting: Free to Be LGBT

When a researcher spent a year inside three British high schools to gather material for a book on masculinity, he found straight teenage boys who were physically affectionate and emotionally expressive. He was surprised to note that the boys had blacklisted the “That’s so gay” insult that remains popular Stateside and that British teens actually [...]


Trendspotting: Value Ads

Online ad spending in Russia swelled by 56 percent in 2011—meaning that officially, but just barely, it surpassed print advertising spending. The U.S. is also set to hit that advertising milestone this year; in 2012 American advertisers will allot an estimated $39.5 billion to online campaigns (compared with $32.03 billion last year). Who’s pocketing these [...]


Trendspotting: The C Word

The good news: An international team of scientists from Japan, Switzerland and the U.S. found that combining chemotherapy and immunotherapy enhances the immune system’s ability to eliminate cancer cells. Still more research indicates that it’s OK to treat a woman’s cancer while she’s pregnant and that babies exposed to chemotherapy while in utero develop just [...]


Trendspotting: Our Marry Way

After Marianne Gingrich, Newt’s second missus, claimed that he had asked her to stay married even as he continued an affair with his now wife, the Republican presidential hopeful vehemently denied the claim—but not before the open marriage debate was sparked anew. In fact, people were far less outraged by the alleged affair (which he [...]


Trendspotting: The Unmarried Masses

Don’t be surprised to find yourself invited to fewer weddings this spring—5 percent fewer, if the numbers correlate with the drop in the marriage rate in 2011. That’s the U.S., but the U.K. is seeing a marital shift, as well. Meanwhile, across Britain and the States, the divorce rate has dropped or leveled, even in [...]


Trendspotting: Modern Matriculation

The early admissions deadline for most colleges looms next week. Can’t you just see all the thousands of diligent high school students dotting their I’s and crossing their T’s, making a surefooted approach to the mailbox to send their application to a future alma mater? If you’re nodding your head, you’re showing your age. Almost [...]


What a Difference a Decade Makes

What a Difference a Decade Makes

It might be early August, but a part of me is already fixated on one month from today: 9/11. My head tells me it’s an important milestone, but my heart is telling me I must somehow rise to the occasion and make Sept. 11 this year something more. It’s hard not to think what a [...]