We Welcome This Summer’s Interns
Every summer, we get really excited when our interns arrive. This week marks the beginning of our eight-week program, and we’re happy to welcome interns from Brown University, Drew University, Howard University, Tufts University and the University of Arizona to the Havas PR team. This year it’s even more special, because we just moved in [...]
Jun 03, 2013 | Categories:Agency News, PR, Youth | Tags: @havaspr, Brown University, Drew University, Facebook, Havas PR North America, Howard University, interns, internship, Tufts University, Twitter, University of Arizona | Leave A Comment »
How Using My Brain Has Helped It Heal

[Originally posted on the Huffington Post.] As we approached Brain Tumor Awareness Month (it’s every May), I had coincidentally been posting about my own repeated misadventures in and recent return visit to brain tumor land. Some of what I wrote or tweeted about might have sounded a bit crotchety (the stress of having to negotiate [...]
May 29, 2013 | Categories:CSR, Features, Health and Wellness, Insights, PR, Technology | Tags: Alissa Parker, BlackBerry, brain, brain surgery, brain tumor, Brain Tumor Awareness Month, CBS, craniotomy, Emilie Parker, entrepreneurial, future, hard work, Havas, heal, healing, insurance, Massachusetts General Hospital, media relations, meningioma, National Brain Tumor Society, Newtown, passion, pope, PR, recovery, Robbie Parker, Sandy Hook, second opinion, surgery, the Huffington Post, tweet, Twitter, University of Arizona, work | Leave A Comment »
The Many Reasons the Royal-to-Be Will Be Baby of the Decade

[Originally posted on Forbes.com.] Kate Middleton’s due date is still a month or so away, and already the little royal-to-be has been the subject of more speculation, analysis, rumor and anticipation than just about every other person who was ever born—combined. The close, unending attention that has been paid ever since the royal wedding makes [...]
May 27, 2013 | Categories:Features, Social Media, Trends | Tags: anxiety, aspirational, authenticity, baby bump, baby name, bad news, British gossip, British monarchy, Buckingham Palace, Camilla, Clarence House, commoner, Duchess Katherine, Duke and Duchess of Cambridge, Facebook, first daughter, gossip, Jenna Bush, Jenna Bush Hager, Kate, Kate Middleton, Kim Kardashian, Lean In, Newsweek, Now Daily, parenting, pregnancy, Prince Charles, Prince William, Princess Diana, Queen Elizabeth, respite, royal, Sheryl Sandberg, Suri Cruise, The Daily Mail, The Mail Online, The New York Times, The Telegraph, trendsetting, Twitter, William | Leave A Comment »
Branding the Pope

[Originally posted on Forbes.com.] I’m writing this just after the conclave of cardinals announced the successor to Pope Benedict XVI, who last month became the first modern-day pontiff to abdicate the throne. They charted some new ground, choosing 76-year-old Argentine Cardinal Jorge Mario Bergoglio, the first non-European to fill the role in more than 1,200 [...]
Mar 18, 2013 | Categories:Brands, Features, Social Media | Tags: abdication, Argentina, behaviors, branding, bureaucracy, Catholic Church, change, church brand, communication, conservative, corruption, culture change, debate, entrepreneur, entrepreneurial, environment, Europe, Forbes, Forbes.com, George Brandt, honesty, integrity, Jesuit, Jorge Mario Bergoglio, Latin America, leadership development, passion, personal brand, pope, Pope Benedict, Pope Francis, progressive, progressive pope, relationships, respect, Romy Ribitzky, Second Vatican Council, secularism, sex abuse, startup, The New York Times, transparency, Twitter, Upstart Business Journal, values, Vatican, Vatican II, vision | Leave A Comment »
The Connectivity Conundrum

Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]
Feb 13, 2013 | Categories:Features, Insights, Social Media, Technology, Youth | Tags: cellphone, child, children, college, connection, connectivity, day care, email, Facebook, George Washington University, helicopter parent, involvement, National Survey of Student Engagement, NPR, parent, parenting, phone, preschool, smartphone, student, text, tweet, Twitter | 1 Comment »
Mayor of New York, a Helluva Brand

[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]
Feb 12, 2013 | Categories:Brands, Features, Politics, Social Media | Tags: 9/11, Andrew Cuomo, brand, branding, Cablevision, climate change, Democrat, Ed Koch, Fiorello LaGuardia, Forbes.com, gun control, Hurricane Sandy, Independent, Joe Lhota, legacy, lymphoma, Madison Square Garden, mayor, Metropolitan Transportation Authority, Michael Bloomberg, MTA, New York, New York City, New York Daily News, personal brand, philanthropy, political party, Quinnipiac University, Republican, Rudy Giuliani, Sandy, September 11, smoking ban, soda ban, subway, transit, Twitter, unbranded, Village Voice, website | Leave A Comment »
Kate Middleton and the Branding of a Duchess

[Originally posted on Forbes.com.] In what was undoubtedly old news to anyone who has been paying attention to the British royal family, St. James’s Palace issued an official statement last week to announce that “Their Royal Highnesses the Duke and Duchess of Cambridge are delighted to confirm they are expecting a baby in July.” (Hello, [...]
Jan 29, 2013 | Categories:Brands, Features, Social Media | Tags: baby, brand, branding, British monarchy, British royal family, Cambridge, Carole Middleton, child, Cirque du Soleil, Daily Mail, duchess, E!, family, hair, Kate Middleton, Kim Kardashian, merchandise, Michael Middleton, MILF, Morrissey, personal brand, pregnant, Prince Harry, Prince William, Princess Diana, Queen Elizabeth, royal, St. James's Palace, Today, Twitter, URL, Us Weekly, Windsor Castle, Yummy Mummy | Leave A Comment »
12/12/12
Our annual trends report launched on Dec. 12. This year’s book, What’s Next? What to Expect in 2013, is the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and [...]
Dec 17, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, Africa, Co, Facebook, imperfection, money, Twitter, What's Next? | Leave A Comment »
An Affair to Forget: Today, Rebranding Becomes Him (Petraeus, Et Al)

[Originally posted on Forbes.com.] Years ago I wanted to write a book, Another Woman: From Cleopatra to Marla, but now that seems to take us only halfway through the evolution of the mistress. After Marla Maples, who secretly dated Donald Trump for two years in the ’80s while he was still married to Ivana (before [...]
Dec 09, 2012 | Categories:Brands, Features, Politics, Social Media, Trends | Tags: affair, Bill Clinton, Carla Bruni-Sarkozy, damage control, David Letterman, David Petraeus, Donald Trump, Francois Hollande, John Allen, John Edwards, Marine Le Pen, Marla Maples, mistress, Monica Lewinsky, Nicolas Sarkozy, Pamela Harriman, Paula Broadwell, personal brand, personal life, Petraeus, powerful man, rebranding, Rielle Hunter, Ségolène Royal, The New Yorker, Tiger Woods, trendsetter, Twitter, Valérie Trierweiler, Vanity Fair, VICE | Leave A Comment »
Trendspotting: A Story in Pictures
A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]
Nov 28, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: digital images, Facebook, Facebook timeline, Fancy, Imgur, Instagram, mobile, photos, Photoshop, pictures, Pinterest, share, Social Media, storytelling, Twitter | Leave A Comment »
12/12/12
Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]
Nov 13, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, 2013, Africa, annual trends report, Co, Facebook, global culture, mind and mood, money, Psyche, Trends, Twitter | Leave A Comment »
Stormy Weather for Retailers

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
Small Is Big: SmugMug, King of Shaves and More

[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
Jumping on the Ban Wagon

As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]
Oct 11, 2012 | Categories:Features, Health and Wellness, Social Media, Technology, Trends, Youth | Tags: adolescents, Healthy Hunger-Free Kids Act, Michael Bloomberg, millennials, Milwaukee, New York City, obesity, Pittsburgh, school lunches, soda ban, sugar, Technology, Teens, Twitter, YouTube | Leave A Comment »
One Young World Countdown: 38 Days
It’s hard to believe that it’s been a whole year since our Pittsburgh team had confetti and glitter raining down on them at One Young World 2011 in Zurich. The groundbreaking strategy and award-winning bid they created (and the community they formed) to bring OYW to Pittsburgh was just the beginning of this massive effort [...]
Sep 10, 2012 | Categories:Agency News, Youth | Tags: Bill Clinton, Jack Dorsey, One Young World, Pittsburgh, Twitter, Young Davos, Zurich | Leave A Comment »
Trendspotting: Short but Sweet
The Twitterverse is sucking us in: While 15 percent of U.S. adults report having used Twitter—a figure that remains relatively unchanged from 2011—the number of people who use it daily increased from 4 percent last year to 8 percent this year. But still, a recent U.S. poll revealed that Google is the most popular tech [...]
Aug 28, 2012 | Categories:Brainsnacks, Brands, Marketing, Social Media, Technology, Trends | Tags: 140 characters, Americans Twitter, Google, Japanese Twitter, Jennifer Egan, poll of Americans, Pulitzer Prize, Social Media, social media marketing, social media trends, SoMe, Sweden, Twitter, Twitter popularity, Twitter serialized story, Twitter traffic | Leave A Comment »
For Better or for Worse

[Originally published in longer form on Stamford magazine’s website.] It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual significant partner and [...]
Aug 10, 2012 | Categories:Advertising, Features, Marketing, PR | Tags: 30 Rock, Advertising, Captivate Networks, collaboration, Facebook, HR, IM, Marketing, marketing communications, OfficeMax, sales, significant other, the Accidental Adult, the Huffington Post, Twitter, work husband, work spouse, work wife | Leave A Comment »
Trendspotting: TMI
Turns out, people are more likely to share information that makes them feel awe, anger or anxiety—the very sort of information the sharer’s partner might not want them to disclose. And with online oversharing on the rise, TMI is inspiring sparring matches between more than a few couples. There are apparently even more people horrified [...]
Aug 09, 2012 | Categories:Brainsnacks, Health and Wellness, Marketing, Social Media, Trends | Tags: breast cancer, Consumer Reports, Facebook, Facebook privacy controls, HR, human resources, Hurricane Katrina, Instagram, online oversharing, oversharing, social media trends, Spotify, Susannah Breslin, TMI, Twitter | Leave A Comment »
The New CEO Brand
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
Trendspotting: Payback Time
Being obnoxious online now comes with a price. This year, two English football players were fined for posting homophobic tweets; a Swansea University student was sentenced to 56 days in jail for posting racist tweets about an ailing British footballer; an Indiana high school student was expelled after tweeting an F-bomb; and a U.S. Marine [...]
Jul 06, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: ACLU, anonymous commenting, Australia Facebook, California, cyberbullying, Daytona 500, Fabrice Muamba, Facebook, Liam Stacey, Manhattan District Attorney’s office, Marine Twitter, Occupy Wall Street, online commenting, Social Media, social media accountability, social media punishment, social media trends, SoMe, Suneel Mehta, Swansea University, Trayvon Martin, Twitter | Leave A Comment »
Social Media: PR’s Growth Factor

[Originally posted on Euro RSCG’s Social Life and Social Media blog.] If we want to characterize the growth in many industries as slowing to a plateau, then the PR industry’s growth might be best described as mountainous. Whether we recognize it or not, there’s a change in our society that is turning people into social [...]
Jun 20, 2012 | Categories:Features, PR, Social Media, Trends | Tags: balance, consumers, Facebook, iPhone, news, PR, public relations, Social Media, social networking, Trends, Twitter | Leave A Comment »
Pinning Your Personal Brand on Self-Curation

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
Jun 15, 2012 | Categories:Brands, CSR, Features, Marketing, Politics, PR, Social Media, Youth | Tags: Brand Me, cause, consumer brands, Euro RSCG Worldwide, Facebook, Google, LinkedIn, millennials, Naomi Troni, PBI, personal brand, personal brand index, Pinterest, privacy, self-curation, Social Media, social networks, strategy, Twitter | 1 Comment »
Trendspotting: Eternally Online
Nineteen thousand Facebookers die every day, and now that Facebook has launched Timeline, which begins at birth, there’s really only one logical way for it to end, in the words of Ross Andersen in The Atlantic, isn’t there? Modern-day philosophers say that our ritual of communicating with late loved ones, or even celebrities, by posting [...]
Jun 14, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: Dead Soci.al, death, Facebook, Facebook death, Facebook timeline, Gmail, Google, identity, If I Die, philosophy, social media trends, social media will, Twitter | Leave A Comment »





Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »