Posts Tagged ‘tweet’

The Connectivity Conundrum

The Connectivity Conundrum

Now that all the college kids in my neighborhood are back at school after the year-end holidays and January terms, I’ve been thinking about parent-child connectivity. (My children are still small, but in our always-on world, I know I’ll have to address this sooner than I might think.) I heard a story not too long [...]


One Young World Makes Headlines

Today, 1,200 delegates are making their way home to all points on the map from Pittsburgh, which our office there successfully pitched as the 2012 venue for this premier global young leadership conference. From the keynote address by Bill Clinton to the closing ceremonies featuring former U.N. Secretary-General Kofi Annan, from dinners with 200 families [...]


Stepping Up the Power

Stepping Up the Power

As a communications professional, I value the importance of fully communicating to one’s public through various media during any type of crisis. We had a big weather crisis this week in the New York City tristate area with the arrival of Hurricane Irene, and for many Long Island residents it grew into a communications crisis, [...]


The Top Three Things I Learned at My ERWW PR Internship

The Top Three Things I Learned at My ERWW PR Internship

3. Samantha Jones is completely unrealistic. Other than the obvious reasons that this is true, Samantha (the PR executive on “Sex and the City” played by Kim Cattrall, for those of you out there who didn’t follow the show), from a public relations perspective, could not have done all her work alone. No one at [...]


2011: The Year of the Brain (and Other Trends)

2011: The Year of the Brain (and Other Trends)

This is the 12th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. As I wrap up my series of predictions for the very near future, I want to go a bit more personal. I’m [...]


The New Moveable Feast

The New Moveable Feast

You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]


Public Mycasting System

Public Mycasting System

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]


Mad as Hell—and Only Getting Madder

Mad as Hell—and Only Getting Madder

This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]


Getting Real in the Virtual World

Getting Real in the Virtual World

In our industry, new buzzwords pop up constantly, and lately it has been “authentic.” Last month, I attended AdweekMedia’s Social Media Strategies conference in New York and its What Teens Want conference in L.A. In normal conference manner, professionals described how they have managed to garner enviable results within their unique market. The lesson learned [...]


A Ticket into the Exclusive Fashion World

A Ticket into the Exclusive Fashion World

After bar crawling with a few Euro RSCG Worldwide PR colleagues during Fashion’s Night Out, it was hard not to compare today’s fashion industry with the way it used to be. Even though I’m fairly young and a novice in this industry, changes are noticeable. It was about six years ago when I first learned [...]