[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 25, 2013 | Categories:Features, Technology, Trends | Tags: 120M Books, Africa, American Indian, authenticity, Co, collaboration, connection, connectivity, creativity, dads, drought, England, extreme weather, fatigue, future, gender, Hurricane Sandy, India, mancession, Mediterranean, men, mind and mood, moms, native, peak water, prediction, reality, simple, the American West, the Netherlands, Trends, trendspotter, trendspotting, water, weather, What's Next?, women | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 22, 2013 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, adrenal fatigue, always on, choice, chronic fatigue syndrome, citizens, compassion fatigue, conscience fatigue, decision fatigue, disaster, donor fatigue, ego fatigue, fatigue, green, green fatigue, hyperconnectivity, Internet, nonprofits, organic, stress, Technology, Trends, trendspotter, trendspotting, What's Next?, willpower, words | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 14, 2013 | Categories:Fashion, Features, Marketing, Trends | Tags: Aboriginal art, Apple, art, Australia, authentic, Avatar, Brazil, Carl Jung, criminal justice, culture, essentialism, Fashion, First Peoples, George Lucas, intellectual property, Joseph Campbell, Mardi Gras, native, Native American, Picasso, place, real, Star Wars, style, Trends, trendspotter, trendspotting, tribe, virtual, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 11th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 11, 2013 | Categories:Features, Trends | Tags: Bangkok, Bogotá, cities, Delhi, Dharavi, global warming, India, Jakarta, Kolkata, megacities, Miami, Mumbai, New York City, Paris, problems, Rome, slums, solutions, Tokyo, Trends, trendspotter, trendspotting, urban, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 10th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 07, 2013 | Categories:Features, Technology, Trends | Tags: Africa, African Lion, Algeria, Asian Tiger, Botswana, Cape Verde, China, Dambisa Moyo, Dayo Olopade, economic growth, Gabon, Ghana, India, Kenya, labor, M-Pesa, manufacturing, middle class, mobile, mobile money, Namibia, natural resources, poverty, purchasing power parity, raw materials, recycling, South Africa, telecommunications, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the ninth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 04, 2013 | Categories:Features, Marketing, Trends | Tags: Austin, Bilbao, Brooklyn, Burj Al Arab hotel, Cornwall, destination, Dubai, East London, Eden Project, Frank Gehry, Guggenheim Museum, Lord of the Rings, New Zealand, Pittsburgh, placemaking, places, Savannah, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 28, 2012 | Categories:CSR, Features, Politics, Social Media, Technology, Trends | Tags: Apple, Arab Spring, corporate social responsibility, CSR, debt, economic crisis, Google, mindfulness, Occupy, positive psychology, simplify, spending, stress, Tea Party, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »
[Originally posted on the Huffington Post.] This is the sixth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 18, 2012 | Categories:Features, Trends | Tags: dads, families, family, Fast Company, gender discrimination, Havas Worldwide, men, moms, parents, stay at home, Trends, trendspotter, trendspotting, What's Next?, women | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 14, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: authenticity, Botox, Brazil, CGI, China, cosmetic surgery, digital imaging, digital photography, Facebook, Havas PR, Hipstamatic, imperfection, India, Instagram, London, Olympic Games, Oscar Pistorius, Paralympics, perfection, plastic surgery, South Korea, tattoos, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fourth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 13, 2012 | Categories:Features, Trends | Tags: alternative currencies, alternative economies, bacon, banks, bartering, BerkShares, black economy, Bristol Pound, Brixton Pound, currencies, Dumpster diving, Europe, financial crisis, freecycling, freeganism, gray economy, Greece, International Reciprocal Trade Association, Internet, ITEX, Ithaca Hours, Josh Sankey, Latin America, Spain, sub-Saharan Africa, the economy, the Huffington Post, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
Today is exceptional for numerous reasons—just ask the thousands of couples who plan to get married on this special date: 12/12/12. For Havas PR, this day (the last triple date for 100 years) marks the finale of one terrific agency initiative and the debut of our next one. (120M Books is what it’s called; read [...]
Dec 12, 2012 | Categories:CSR, Features, PR, Trends | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, 2013, airbnb, Bob Woodruff Foundation, corporate social responsibility, CSR, David Jones, Delete Blood Cancer, e-publishing, education, event planning, GMHC, Havas PR, Havas Worldwide, Home Base Program, Hurricane Sandy, Indigenous Peoples Law & Policy Program, K.I.D.S., love, media relations, money, One Young World, Pajama Program, PR News CSR A-List, relationships, Ronald McDonald House of New York, Trends, trendspotter, trendspotting, University of Arizona, Venture for America, weather, What's Next? | Leave A Comment »
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Dec 12, 2012 | Categories:Brands, Features, Marketing, PR, Trends | Tags: 120M Books, Brands, business, change, content, Council of Public Relations Firms, fatigue, Havas PR, Lady Gaga, Madonna, mancession, Martha Stewart, metrosexual, newscrafting, pattern recognition, Steve Jobs, the Kardashians, The New York Times, the prime crisis, Trends, trendsetters, trendspotter, trendspotting, weather, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 07, 2012 | Categories:Features, Technology, Trends, Youth | Tags: austerity, Collaborative Consumption, college, consumer confidence, debt, double dip, education, Europe, food stamps, frugal consumption, Greece, millennials, poverty, sharing economy, Spain, Technology, the economy, the Huffington Post, Trends, trendspotter, trendspotting, unemployment, virtual, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 06, 2012 | Categories:Features, Health and Wellness, Trends | Tags: 120M Books, annual trends report, Appreciative Inquiry, brain, CEO, Chade-Meng Tan, evolution, Google, Havas PR North America, negative campaigning, negativity, news, optimism bias, positive, positive psychology, positivity, pragmatic, resilience, Richard Branson, Tony Hsieh, Trends, trendspotter, trendspotting, Virgin, What's Next?, worries, Zappos | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
[Originally posted on PRWeek.com.] This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if [...]
Oct 26, 2012 | Categories:Brands, Features, Insights, PR, Technology | Tags: Adobe, Barack Obama, Benjamin Franklin, Havas PR, ideas, innovation, newscrafting, PR, PRWeek, public relations, Steve Jobs, trendspotting | Leave A Comment »
[Originally posted on PRWeek.com.] This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade ago. I [...]
Oct 24, 2012 | Categories:Brands, Features, PR, Technology, Trends | Tags: Apple, future, Havas, iPhone, Media, newscrafting, normal, place making, PR, PR tools, PRWeek, public relations, supercities, Technology, the economy, The End of Normal, tools, trendspotting | Leave A Comment »
This week, many people are observing the Jewish new year, a time for introspection. At @erwwpr, we’re also thinking about the new year, as we start compiling trends for our annual trends report. For 2012, we forecast still more global change, from protests to living and working situations, from what we eat to how we [...]
Sep 17, 2012 | Categories:Agency News, Trends | Tags: @erwwpr, annual trends report, brainfood, global change, Jewish new year, predictions, Trends, trendspotting | Leave A Comment »
Our annual trends report is headed up by @erwwpr CEO Marian Salzman, the world’s most media-savvy trendspotter, who has also been named one of the top five trendspotters on the planet. Not only is the report covered by media around the globe, from The Economist to CampaignIndia to Medical Marketing & Media, but this year [...]
Jun 18, 2012 | Categories:Agency News, Trends | Tags: CampaignIndia, Dubai, frugality, India, Marian Salzman, Medical Marketing & Media, SABRE, The Economist, Trends, trends report, trendspotting | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
Originally posted on the Huffington Post. In my travels around the world, I’ve (over)heard a lot of ways for people to say they’ve reached a point of no return with their frustration, feeling so full of stress that they’re stirred from passive acceptance to action. Some cultures say it’s “the drop that makes the jar [...]
Sep 13, 2011 | Categories:Features, Insights, Politics, Social Media, Youth | Tags: #WakeUpCall, American Dream, anger, Arab Spring, Bob Geldof, brand, capitalism, change, consumer behavior, Crown Prince Haakon, Desmond Tutu, economy, Financial Times, frustration, global business, Howard Schultz, interfaith dialogue, Jamie Oliver, Joseph Stiglitz, leadership, Libya, Main Street, middle class, Middle East, Moammar Gadhafi, Mohamed El-Erian, One Young World, protest, riot, social justice, stress, trendspotter, trendspotting, unemployment, Vanity Fair, Wall Street, Warren Buffett, YouGovStone, Youth | Leave A Comment »
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
Between the launch of her first novel, A Shore Thing, and the premiere of Season Three of MTV’s “Jersey Shore,” it seems that everywhere you turn, you see Nicole “Snooki” Polizzi. (Even my uncle saw her out his window the other day, as she and her castmate JWoWW looked into buying the house across the [...]
Jan 31, 2011 | Categories:Features, Social Media | Tags: AOL, David Letterman, Facebook, ghostwriting, Jersey Shore, JWoWW, Marian Salzman, Media, MTV, New York Times best-seller, Nicole Polizzi, promotion, reality TV, Snooki, The New York Times, Trends, trendspotter, trendspotting | 3 Comments »
