An Affair to Forget: Today, Rebranding Becomes Him (Petraeus, Et Al)

[Originally posted on Forbes.com.] Years ago I wanted to write a book, Another Woman: From Cleopatra to Marla, but now that seems to take us only halfway through the evolution of the mistress. After Marla Maples, who secretly dated Donald Trump for two years in the ’80s while he was still married to Ivana (before [...]
Dec 09, 2012 | Categories:Brands, Features, Politics, Social Media, Trends | Tags: affair, Bill Clinton, Carla Bruni-Sarkozy, damage control, David Letterman, David Petraeus, Donald Trump, Francois Hollande, John Allen, John Edwards, Marine Le Pen, Marla Maples, mistress, Monica Lewinsky, Nicolas Sarkozy, Pamela Harriman, Paula Broadwell, personal brand, personal life, Petraeus, powerful man, rebranding, Rielle Hunter, Ségolène Royal, The New Yorker, Tiger Woods, trendsetter, Twitter, Valérie Trierweiler, Vanity Fair, VICE | Leave A Comment »
Five Things I Learned from Madonna

Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish aplomb and keep making hits. In [...]
Aug 16, 2011 | Categories:Brands, Features, Marketing, PR, Social Media, Trends | Tags: always on, blur, Brand Me, consumers, cougar, curate, disrupt culture, globalism, Madonna, marketer, Marketing, mycasting, showmanship, trendsetter, trendspotter | Leave A Comment »




