[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »
[Originally published on Stamford magazine's website.] As a trendspotter, my eyes tend to be forever focused on the future, but one of my favorite ways to look back is through various linguists’ and lexicographers’ annual words of the year lists. For 2012, the rearview mirrors at the major dictionaries focused on big cultural trends and [...]
Feb 15, 2013 | Categories:Features, Insights, Trends | Tags: American Dialect Society, campaign, capitalism, dictionary, GIF, hashtag, Merriam-Webster, metrosexual, Open Dictionary, Oxford Dictionaries, Sandy, socialism, Stamford, terms, trending topics, Trends, trendspotter, vocabulary, words | Leave A Comment »
[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 25, 2013 | Categories:Features, Technology, Trends | Tags: 120M Books, Africa, American Indian, authenticity, Co, collaboration, connection, connectivity, creativity, dads, drought, England, extreme weather, fatigue, future, gender, Hurricane Sandy, India, mancession, Mediterranean, men, mind and mood, moms, native, peak water, prediction, reality, simple, the American West, the Netherlands, Trends, trendspotter, trendspotting, water, weather, What's Next?, women | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 13th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 22, 2013 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, adrenal fatigue, always on, choice, chronic fatigue syndrome, citizens, compassion fatigue, conscience fatigue, decision fatigue, disaster, donor fatigue, ego fatigue, fatigue, green, green fatigue, hyperconnectivity, Internet, nonprofits, organic, stress, Technology, Trends, trendspotter, trendspotting, What's Next?, willpower, words | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 12th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 14, 2013 | Categories:Fashion, Features, Marketing, Trends | Tags: Aboriginal art, Apple, art, Australia, authentic, Avatar, Brazil, Carl Jung, criminal justice, culture, essentialism, Fashion, First Peoples, George Lucas, intellectual property, Joseph Campbell, Mardi Gras, native, Native American, Picasso, place, real, Star Wars, style, Trends, trendspotter, trendspotting, tribe, virtual, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 11th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 11, 2013 | Categories:Features, Trends | Tags: Bangkok, Bogotá, cities, Delhi, Dharavi, global warming, India, Jakarta, Kolkata, megacities, Miami, Mumbai, New York City, Paris, problems, Rome, slums, solutions, Tokyo, Trends, trendspotter, trendspotting, urban, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 10th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 07, 2013 | Categories:Features, Technology, Trends | Tags: Africa, African Lion, Algeria, Asian Tiger, Botswana, Cape Verde, China, Dambisa Moyo, Dayo Olopade, economic growth, Gabon, Ghana, India, Kenya, labor, M-Pesa, manufacturing, middle class, mobile, mobile money, Namibia, natural resources, poverty, purchasing power parity, raw materials, recycling, South Africa, telecommunications, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the ninth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 04, 2013 | Categories:Features, Marketing, Trends | Tags: Austin, Bilbao, Brooklyn, Burj Al Arab hotel, Cornwall, destination, Dubai, East London, Eden Project, Frank Gehry, Guggenheim Museum, Lord of the Rings, New Zealand, Pittsburgh, placemaking, places, Savannah, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
Happy New Year from the agency that predicts that Duchess Kate will launch “royal renewals,” making hand-me-downs as warm as homemade. “How are they going to dress your new prince or princess?” Havas PR CEO Marian Salzman asked readers of The Times of London a few days ago. “My guess is that baby isn’t going [...]
Jan 02, 2013 | Categories:Agency News, Fashion, Trends | Tags: 120M Books, baby, Havas PR, Kate Middleton, mind and mood, renewals, secondhand, Trends, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the eighth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 28, 2012 | Categories:CSR, Features, Politics, Social Media, Technology, Trends | Tags: Apple, Arab Spring, corporate social responsibility, CSR, debt, economic crisis, Google, mindfulness, Occupy, positive psychology, simplify, spending, stress, Tea Party, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »
[Originally posted on the Huffington Post.] This is the sixth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 18, 2012 | Categories:Features, Trends | Tags: dads, families, family, Fast Company, gender discrimination, Havas Worldwide, men, moms, parents, stay at home, Trends, trendspotter, trendspotting, What's Next?, women | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fifth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 14, 2012 | Categories:Features, Social Media, Technology, Trends, Youth | Tags: authenticity, Botox, Brazil, CGI, China, cosmetic surgery, digital imaging, digital photography, Facebook, Havas PR, Hipstamatic, imperfection, India, Instagram, London, Olympic Games, Oscar Pistorius, Paralympics, perfection, plastic surgery, South Korea, tattoos, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the fourth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 13, 2012 | Categories:Features, Trends | Tags: alternative currencies, alternative economies, bacon, banks, bartering, BerkShares, black economy, Bristol Pound, Brixton Pound, currencies, Dumpster diving, Europe, financial crisis, freecycling, freeganism, gray economy, Greece, International Reciprocal Trade Association, Internet, ITEX, Ithaca Hours, Josh Sankey, Latin America, Spain, sub-Saharan Africa, the economy, the Huffington Post, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
Today is exceptional for numerous reasons—just ask the thousands of couples who plan to get married on this special date: 12/12/12. For Havas PR, this day (the last triple date for 100 years) marks the finale of one terrific agency initiative and the debut of our next one. (120M Books is what it’s called; read [...]
Dec 12, 2012 | Categories:CSR, Features, PR, Trends | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, 2013, airbnb, Bob Woodruff Foundation, corporate social responsibility, CSR, David Jones, Delete Blood Cancer, e-publishing, education, event planning, GMHC, Havas PR, Havas Worldwide, Home Base Program, Hurricane Sandy, Indigenous Peoples Law & Policy Program, K.I.D.S., love, media relations, money, One Young World, Pajama Program, PR News CSR A-List, relationships, Ronald McDonald House of New York, Trends, trendspotter, trendspotting, University of Arizona, Venture for America, weather, What's Next? | Leave A Comment »
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Dec 12, 2012 | Categories:Brands, Features, Marketing, PR, Trends | Tags: 120M Books, Brands, business, change, content, Council of Public Relations Firms, fatigue, Havas PR, Lady Gaga, Madonna, mancession, Martha Stewart, metrosexual, newscrafting, pattern recognition, Steve Jobs, the Kardashians, The New York Times, the prime crisis, Trends, trendsetters, trendspotter, trendspotting, weather, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 07, 2012 | Categories:Features, Technology, Trends, Youth | Tags: austerity, Collaborative Consumption, college, consumer confidence, debt, double dip, education, Europe, food stamps, frugal consumption, Greece, millennials, poverty, sharing economy, Spain, Technology, the economy, the Huffington Post, Trends, trendspotter, trendspotting, unemployment, virtual, What's Next? | Leave A Comment »
[Originally posted on the Huffington Post.] This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 06, 2012 | Categories:Features, Health and Wellness, Trends | Tags: 120M Books, annual trends report, Appreciative Inquiry, brain, CEO, Chade-Meng Tan, evolution, Google, Havas PR North America, negative campaigning, negativity, news, optimism bias, positive, positive psychology, positivity, pragmatic, resilience, Richard Branson, Tony Hsieh, Trends, trendspotter, trendspotting, Virgin, What's Next?, worries, Zappos | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]
Nov 13, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, 2013, Africa, annual trends report, Co, Facebook, global culture, mind and mood, money, Psyche, Trends, Twitter | Leave A Comment »
Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.
Oct 29, 2012 | Categories:Agency News, Media, Politics, Trends | Tags: extreme weather, Frankenstorm, Hurricane Sandy, news, newscrafting, presidential election, Sandy, Trends, weather | Leave A Comment »
[Originally posted on PRWeek.com.] This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always [...]
Oct 25, 2012 | Categories:Brands, Features, PR, Social Media, Trends | Tags: Amtrak, Bill Clinton, Brands, Buddy Cianci, C-suite, cities, Cory Booker, David Jones, digital at the core, evolution, Havas, John Wren, Martha Stewart, Newark, One Young World, personal branding, Pittsburgh, place making, PR, Providence, PRWeek, public relations, Richard Branson, Sir Martin Sorrell, solutions mindset, Tony Hsieh, transparency, Trends | Leave A Comment »
This week, many people are observing the Jewish new year, a time for introspection. At @erwwpr, we’re also thinking about the new year, as we start compiling trends for our annual trends report. For 2012, we forecast still more global change, from protests to living and working situations, from what we eat to how we [...]
Sep 17, 2012 | Categories:Agency News, Trends | Tags: @erwwpr, annual trends report, brainfood, global change, Jewish new year, predictions, Trends, trendspotting | Leave A Comment »
We put the kids on the bus for the first day of school and stood talking with a few other parents about … tattoos, of all things. We shared stories about why we got one and what it meant. We realized that most of our 30-something peers had a tattoo as well. Our kids had [...]
Sep 03, 2012 | Categories:Features, Insights, Social Media, Technology, Trends, Youth | Tags: digital, hybrid, iPad, iPod, mash-up, parenting, post-technology era, Prosumer Report, tattoo, This Digital Life, Trends, turntable, typewriter | 6 Comments »
