[Originally posted on CNBC.com.] I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of performance. It’s no [...]
Feb 19, 2013 | Categories:Brands, Features, Social Media | Tags: board of directors, brand, brand building, branding, CEO, CEO Snapshot Survey, chief executive, CNBC, corporate brand, economic recovery, Facebook, Harris Interactive, human, human brand, Humanize, identity, Jamie Notter, leadership style, Maddie Grant, management, Mark Zuckerberg, personal brand, personal values, profile, recession, RHR International, Richard Branson, Social Media, stakeholder activism, strategy, team, the economy, Thomas Saporito, Tony Hsieh, transparency, Virgin, Zappos | Leave A Comment »
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »
[Originally posted on Forbes.com.] With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character [...]
Dec 12, 2012 | Categories:Brands, Features | Tags: Amazon.com, authentic, authentic communication, bad boy, BitTorrent, branding, character, community, content, corporate culture, customer service, Delivering Happiness, Downtown Project, Fast Company, Forbes.com, good guy, human element, Jeff Bezos, Noah Fleming, old-fashioned values, open communication, personal branding, The 4-Hour Workweek, Timothy Ferriss, Tony Hsieh, Venture for America, Zappos | Leave A Comment »
An entrepreneurial spirit runs deep at Havas PR and our parent company, Havas Worldwide, and that is why we chose Venture for America as one of the organizations to which we’re donating time during our 12 Days of Havas. Venture for America is a program for young, talented college graduates to spend two years in [...]
Dec 10, 2012 | Categories:CSR, Features, Media, PR, Youth | Tags: 12 Days of Havas, corporate social responsibility, CSR, Downtown Project, entrepreneurialism, entrepreneurs, Havas PR, Havas Worldwide, Las Vegas, Teach for America, Tony Hsieh, Venture for America, Zappos | 1 Comment »
[Originally posted on the Huffington Post.] This is the second in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 06, 2012 | Categories:Features, Health and Wellness, Trends | Tags: 120M Books, annual trends report, Appreciative Inquiry, brain, CEO, Chade-Meng Tan, evolution, Google, Havas PR North America, negative campaigning, negativity, news, optimism bias, positive, positive psychology, positivity, pragmatic, resilience, Richard Branson, Tony Hsieh, Trends, trendspotter, trendspotting, Virgin, What's Next?, worries, Zappos | Leave A Comment »
[Originally posted on PRWeek.com.] This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always [...]
Oct 25, 2012 | Categories:Brands, Features, PR, Social Media, Trends | Tags: Amtrak, Bill Clinton, Brands, Buddy Cianci, C-suite, cities, Cory Booker, David Jones, digital at the core, evolution, Havas, John Wren, Martha Stewart, Newark, One Young World, personal branding, Pittsburgh, place making, PR, Providence, PRWeek, public relations, Richard Branson, Sir Martin Sorrell, solutions mindset, Tony Hsieh, transparency, Trends | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
This is the first in a series of 10 posts about different aspects of CEO branding. “If Acme Widgets Corporation were a person, what sort of person would it be? How would you describe the looks, the personality and the style of that person?” Anyone who has attended consumer focus groups has probably heard variations [...]
Jul 16, 2012 | Categories:Brands, CSR, Features, PR | Tags: business leaders, CEO branding, CEOs, connection, conscience, consumers, corporate social responsibility, corporations, CSR, David Jones, Enron, Euro RSCG Worldwide, focus groups, happiness, market research, One Young World, perception, recession, Supreme Court, Tony Hsieh, transparency, Tyco, Who Cares Wins, WorldCom, Zappos | Leave A Comment »
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
