This is the fourth in a series of 10 posts about different aspects of CEO branding. Where does the buck stop in your organization? U.S. President Harry S. Truman spelled it out with a sign on his desk: “The buck stops here!” With those words, which he also keenly referenced in speeches, he explicitly took [...]
Jul 19, 2012 | Categories:Brands, Features, Insights | Tags: accountability, accountable, BP, business leaders, CEO, CEO branding, CEOs, dignity, employees, fairness, Harry S. Truman, Howard Schultz, humility, News Corp., News of the World, president, respect, Rupert Murdoch, shareholders, Starbucks, The buck stops here, Tony Hayward, trust | Leave A Comment »
This is the seventh in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “There was a crooked man and he walked a crooked mile” is a nursery rhyme but could well be the leitmotif of [...]
Dec 07, 2010 | Categories:Advertising, CSR, Features, Trends | Tags: anger, Anna Nicole Smith, bankruptcy, Bernard Madoff, BP, branding, Brands, celebrities, Chelsea Handler, climate change, Coca-Cola, corporate social responsibility, corporations, CSR, Dow Chemical, Felipe Calderón, FEMSA, hydrofluorocarbons, innovators, Lindsay Lohan, Marilyn Monroe, Michael Jackson, microfinance, PepsiCo, reinvention, second chances, social entrepreneurship, social value, spokespeople, The New York Times, Tiger Woods, Tony Hayward, Tony Soprano, Trends, trendspotter, trendspotting, trust, U.N., Unilever, Wal-Mart | 3 Comments »
With a daughter heading off to college this fall, I’ve got a lot to reflect on when it comes to career decisions and higher education. I’m ambivalent about the fact that my daughter is pragmatic and has chosen an undergraduate business school over a liberal arts education. Yet a liberal arts education feels like a [...]
Jun 29, 2010 | Categories:Advertising, B2B, Features, PR, Social Media | Tags: Advertising, aspirational, business school, communications tool, Cutlip and Center, e-mail, ethics, Facebook, higher education, Johnson & Johnson, journalism, liberal arts, market research, McNeil Consumer Healthcare, PR, public relations, Tony Hayward, Twitter, tylenol | Leave A Comment »
