Calling all gossip girls—and boys! While it’s true that both genders gossip, a recent study found that we gab about very different things—women about physical appearance and social information, and men about achievement-related topics. Most notably, the study revealed that the effects of gossip on female friendships and male friendships are very different; gossip helped [...]
Jul 30, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends | Tags: female friendship, friendship, friendship trends, gender differences, gossip, gossip trends, male friendship, psychology, small talk, social media trends, social mores, sociology, texting | Leave A Comment »
Emoticon Marketing As emoticons pick up steam, more marketers—and even scholars—turn to them for sentiment analysis If you believe the New York Times, there’s been an explosion of emoticon usage in the email exchanges of the dourest of colleagues; if you believe Jezebel,
Oct 26, 2011 | Categories:Brainsnacks | Tags: Apple, communication, email, emoticons, JELL-O Pudding Mood Monitor, Marketing, marketing research, mood, mood research, social marketing, Social Media, text messages, texting, Twitter | Leave A Comment »
Originally posted on the Holmes Report. When watching “Mad Men,” it’s hard not to revel in the decadent splendor of indulgence, of three-martini lunches and an endless stream of smoke rings. At the same time, it’s hard to relate to the idea of smoking in an airplane or even a house, or lighting up after [...]
Jun 17, 2011 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, Apple, brain cancer, brain health, cell phones, cigarettes, digital, Mad Men, millennials, Motorola, Nielsen, Nokia, telecom, texting, The Holmes Report, Truth, tweeting, Twitter, work-life balance, World Health Organization | Leave A Comment »
We are an instant gratification society with an insatiable need for communication. Call it an addiction. While others might lament this, the fact is, it’s shaping our social habits. One example is the migration from email to instant messaging in the office—and in life. (It’s odd to think of email as a more discursive mode [...]
Jun 16, 2011 | Categories:Advertising, Features, PR, Social Media, Technology | Tags: communication, conversation, instant gratification, instant messaging, John Hancock, PR strategy, texting, William Blake | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. Remember that scene in Bye Bye Birdie in which a teenaged Ann-Margret starts a telephone chain with all her friends? For the millennial generation, making actual phone calls feels about as relevant as a musical that’s set in the 1950s. True, “Glee” has made the younger [...]
Apr 22, 2011 | Categories:Features, Social Media, Technology | Tags: apps, brand, cell phone, communication, communications tool, Facebook, iPhone, landlines, millennials, mobile, Pandora, smart phone, telephone, texting, YouTube | Leave A Comment »
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
I’ve recently returned from parents’ weekend at Penn State University, where my oldest daughter is a freshman. In the seven weeks since she left home, we’ve Skyped a few times, texted and had the occasional phone call. (The phone calls generally come at random times as she’s crisscrossing the massive campus.) I’ve tried mightily to [...]
Oct 11, 2010 | Categories:B2B, Features, Social Media, Technology | Tags: BlackBerry, college, Facebook, online, parenting, Penn State University, Skype, snail mail, texting, The Wall Street Journal | 1 Comment »
