Trendspotting: Public Face
Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]
Aug 24, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends, Youth | Tags: digital divide, digital literacy, Facebook, Facebook public, Facebook trends, Federal Communications Commission, going public, Internet, IPO, Mark Zuckerberg, Social Media, social media trends, social media users, SoMe, technology trends | Leave A Comment »
Trendspotting: Second Sight
Television is a medium in transformation: Some 56 percent of us now regularly surf the Internet while watching. One screen just doesn’t cut it anymore, nor is TV the solitary pastime it once was. “Britain’s Got Talent”—you know, the program that gave us Susan Boyle—is now partially conducting voting through an iOS app that’s been [...]
Jul 02, 2012 | Categories:Brainsnacks, Brands, Marketing, Media, Social Media, Technology, Trends | Tags: "Antiques Roadshow", "Britain’s Got Talent", "Gossip Girl", American Idol, Internet, iPad, Miso, reality television, second screen, social TV, tablets, technology trends, television trends | Leave A Comment »
Trendspotting: Code Read
QR (quick response) codes aren’t new (they’ve been used for years to track car parts in the auto industry), but they’re relatively new to most of us and their use is evolving quickly. After engineers realized that smartphones can serve as barcode readers, they encouraged marketers to rethink the phone as a means of instant [...]
May 30, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: America, automobile industry, England, funeral industry trends, Indiana, marketing trends, QR codes, real estate trends, scan to win, Social Media, social media trends, technology trends, tombstone company | Leave A Comment »
Trendspotting: Innocents Online
Isn’t everyone online these days?! Your grandma might have joined Facebook, but there are plenty more who haven’t, reminds a new Pew poll: Though 88 percent of Americans own a cellphone, one in five adults still does not use the Internet. Nicknamed “Internet innocents,” the people least likely to have Internet access include the elderly, [...]
May 11, 2012 | Categories:Advertising, Brainsnacks, Social Media, Technology, Trends | Tags: America, elderly, Internet elderly, Internet innocents, Internet trends, Internet usage, nursing homes, online trends, Pew poll, Russia, SDF, Super Dimensional Fortress, technology trends, United States, wearable computers | Leave A Comment »
Trendspotting: Easy Money?
Forgetting your wallet at home might soon be less incapacitating than it once was, so long as you didn’t forget your smartphone, too. This past fall Google rolled out Google Wallet, which stores your credit card information, then allows you to pay at participating stores with a tap of your fingertip. But not everyone thinks [...]
May 02, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends | Tags: ambient social networking, European Commission, Google, Google Wallet, mobile wallets, Nokia, proximity-based social networks, smartphone, startup trends, technology trends | Leave A Comment »
Trendspotting: Follow the Reader
The concept of targeted advertising has taken a bit of a PR punch in the gut just lately. First, there was the story of the teenaged Target customer who was sent pregnancy-related offers before she’d told her family she was expecting. Target has admitted to tasking a statistician with making educated guesses about its shoppers—but [...]
Apr 23, 2012 | Categories:Advertising, Brainsnacks, Marketing, PR, Social Media, Trends | Tags: America, browsing history, data tracking, Google, Marketing, online privacy, privacy, search engines, Target, targeted ads, technology trends | Leave A Comment »
Trendspotting: Application Overload
If you’ve ever gotten download happy and stocked up on free apps for your smartphone but then neglected to use the app after a cursory look, you’re not alone. Experts say we either really, really like our apps (enough to devote an hour a day to them) or lose interest in them very quickly. Sixty-eight [...]
Mar 21, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends | Tags: Android, app marketplace, BlackBerry, Digital Book World Conference, Facebook, iPhone, phone apps, Research in Motion, smartphone apps, smartphones, technology trends, Twitter | Leave A Comment »
Trendspotting: Novel Expansion
All that end-of-the-year optimism about e-book sales got a hip check when a new study found that 74 percent of bookworms have yet to purchase an e-book, even though the number of book buyers who also purchased an e-book rose 17 percent in 2011. E-book popularity varies greatly by genre, accounting today for 26 percent [...]
Mar 01, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Android, Apple, author, book, digital, digital books, e-books, enhanced books, iPad, iPhone, Kindle Fire, Mac computer, power buyers, publishing, Samsung Galaxy Tab, tablet, technology trends, writer | Leave A Comment »
Trendspotting: Siri-ous Contenders
Think of a question, any question. We’re willing to bet that Apple’s much-hyped Siri feature will answer you in her sultry, mechanical voice. After all, “she” holds the answers to a billion burning questions. One technology trendspotter has proclaimed 2012 the year that Siri “stuns the world.” Already it’s done wonders for Apple’s sales, helping [...]
Feb 16, 2012 | Categories:Brainsnacks, Social Media, Technology | Tags: Android, Apple, digital personal assistant, Dragon Go!, Evi, iPad, iPhone, iPhone 4S, Siri, smartphones, Social Media, Steve Jobs, technology trends | Leave A Comment »
Trendspotting: Attention, Abbreviated
In just a decade’s time, the average attention span has plummeted from 12 minutes to five minutes; considering that the average office worker checks his email inbox 30 to 40 times an hour, we can see why. Social media looks to be “drastically changing” the way our brains work, resulting in folks who are more [...]
Jan 11, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: attention span, bad credit, brain, change, credit, Facebook, Facebook brand pages, infographic, psychology, Social Media, social media trends, technology trends, Year of the Brain, YouTube | Leave A Comment »
