Posts Tagged ‘strategy’

@havaspr: Grounded in Media

We’ve always said that we’re grounded in media, strategy, client service and community (it’s right at the bottom of this page), and our latest award triumphs wrap up that phrase in neat little packages. In Bulldog Reporter’s Media Relations Awards competition, we won silver for PR Innovation of the Year for our work in bringing [...]


What CEOs Can Learn from Social Media About Building Their Brands

What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]


2013 Will Be Brutal for CEOs

2013 Will Be Brutal for CEOs

[Originally posted on CNBC.com.] I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of performance. It’s no [...]


Pinning Your Personal Brand on Self-Curation

Pinning Your Personal Brand on Self-Curation

Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]