Trendspotting: Short but Sweet
The Twitterverse is sucking us in: While 15 percent of U.S. adults report having used Twitter—a figure that remains relatively unchanged from 2011—the number of people who use it daily increased from 4 percent last year to 8 percent this year. But still, a recent U.S. poll revealed that Google is the most popular tech [...]
Aug 28, 2012 | Categories:Brainsnacks, Brands, Marketing, Social Media, Technology, Trends | Tags: 140 characters, Americans Twitter, Google, Japanese Twitter, Jennifer Egan, poll of Americans, Pulitzer Prize, Social Media, social media marketing, social media trends, SoMe, Sweden, Twitter, Twitter popularity, Twitter serialized story, Twitter traffic | Leave A Comment »
Trendspotting: Public Face
Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]
Aug 24, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends, Youth | Tags: digital divide, digital literacy, Facebook, Facebook public, Facebook trends, Federal Communications Commission, going public, Internet, IPO, Mark Zuckerberg, Social Media, social media trends, social media users, SoMe, technology trends | Leave A Comment »
Trendspotting: Social by Degrees
It’s so 2008 to complain that Mom and Dad have joined Facebook. The platform long ago ceased playing host to mostly college kids and their keg party pictures. These days, the average age of an American Facebook user has risen, to 38 in 2010, up from 33 in 2008. (Also of note: This average user [...]
Dec 14, 2011 | Categories:Brainsnacks, Marketing, Social Media, Trends | Tags: Advertising, aging, baby boomers, elderly, Facebook, Kevin Bacon, Marketing, Medicare, seniors, six degrees of separation, social connections, Social Media, SoMe, Twitter | Leave A Comment »
Breaking the E-Love Code

Originally posted on the Huffington Post. This is the third in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Around Valentine’s Day 2011, our thoughts immediately turn to…social media. Well, why not? [...]
Feb 16, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, cheating, e-love, eHarmony, Euro RSCG Worldwide, Euro RSCG Worldwide PR, face-to-face, GreenFriends.com, JDate, love, Match.com, millennials, online dating, online love, online romance, sex, Social Media, SoMe, Technology, Trek Passions, Valentine's Day, World of Warcraft | 1 Comment »
Prosumers in E-Love

Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
Love in the Time of Connectivity

Originally posted on the Huffington Post. This is the first in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. It’s Valentine’s Day once again, when lonely hearts turn to thoughts of love, [...]
Feb 14, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Classmates.com, connectivity, e-dating, eHarmony, eroticism, Euro RSCG Worldwide, face-to-face, Facebook, GreenFriends.com, JDate, love, mainstream, Match.com, matchmaking, mobile apps, Net Gain, online attraction, online dating, online relationships, online romance, Pew, preview dating, romantic desire, Serendipity, sex, Social Media, social networking, SoMe, soul mate, Trek Passions, Trends, Valentine's Day, Wired | 3 Comments »
Climate Control

For the record, “snowpocalypse” is not one of my favorite blurred terms. Ever since the first big storm hit the Northeast this winter—through to this week, with me in Dubai and my family in Connecticut, where power was out one night because of an ice storm and half a foot of snow is threatening as [...]
Jan 21, 2011 | Categories:Features, Social Media, Technology, Trends | Tags: AccuWeather, climate, Connecticut, control, conversation, Dubai, earthquake, Facebook, Fashion, hurricane, iPhone, Miami, Michael Kors, Newark, online shopping, PR campaign, real time, snow, snowpocalypse, Social Media, social network, SoMe, St. Barth's, The Weather Channel, tornado, Twitter, weather, winter, Wunderground | 2 Comments »
Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]
Dec 06, 2010 | Categories:Features, Health and Wellness, Social Media, Technology, Trends | Tags: airport security, Arizona State University, Barack Obama, Bill and Melinda Gates Foundation, capitalism, change, Cindy Sherman, credit, Daily Beast, entrepreneurs, Europe, Flint, Health and Wellness, innovators, Ireland, Jewish Museum, journalismf, Madonna, Marc Andreessen, Martin Luther King Jr., Maslow's pyramid, Match.com, Michigan, midlife, mobile photo sharing, mycasting, Netscape, online dating sites, ood, Oprah, optimism, Peace Corps, PicPlz, Politics, recession, recommitment, reflection, refocus, reinvention, resiliency, retirement, Roger Ebert, San Francisco, Silicon Valley, Social Media, SoMe, Spain, tech, TED, Trends, trendspotter, trendspotting, U.S., we can, Yes | 3 Comments »
Public Mycasting System

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]
Dec 02, 2010 | Categories:Features, Media, Social Media, Technology, Trends | Tags: 127 Hours, Andrew Sullivan, Augusten Burroughs, bloggers, blogs, channels, Chicago, connecting, desktop, Elizabeth Gilbert, Facebook, fanzines, Father Ray Blake, food diaries, gatekeepers, Global Voices, Hard Times, interactivity, Ivanka Trump, John Gilbert, Jott, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, laptop, Little Women, mens' blogs, mommy blogs, mycasting, NaNoWriMo, Nouriel Roubini, novels, Pulitzer Prize, retweet, self-expression, sincerity, Social Media, SoMe, storytelling, Studs Terkel, Swiss Army, Technorati, The Apprentice, The Confessions of Nat Turner, Tolstoy, Trends, trendspotting, Tumblr, tweet, Twitter, War and Peace, William Styron, WordPress | 3 Comments »
Mad as Hell—and Only Getting Madder

This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]
Nov 29, 2010 | Categories:Advertising, Features, Politics, Social Media, Trends | Tags: Alaska, anger, Aqua Buddha, AT&T, Australia, banks, Barack Obama, Bill Clinton, Boardwalk Empire, Brands, Buddhist, Chris Matthews, consumers, cyberstalking, Dalai Lama, defense, Denny's, digital media, domestic violence, eavesdropping, Election Day, elections, emotion, FP7 Doha, freedoms, Gap, government, iPhone, Jack Conway, John Yarmuth, Keith Olbermann, Kentucky, millennials, MSNBC, Nancy Pelosi, network, nostalgia, Politics, poor, privacy, Prohibition, Rand Paul, Saddam Hussein, Samsung, school, Seth Godin, Sigmund Freud, Social Media, SoMe, taxes, Tea Party, Trends, tweet, Twitter, U.K., U.S. | 11 Comments »






Trendspotting: Payback Time
Being obnoxious online now comes with a price. This year, two English football players were fined for posting homophobic tweets; a Swansea University student was sentenced to 56 days in jail for posting racist tweets about an ailing British footballer; an Indiana high school student was expelled after tweeting an F-bomb; and a U.S. Marine [...]
Jul 06, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: ACLU, anonymous commenting, Australia Facebook, California, cyberbullying, Daytona 500, Fabrice Muamba, Facebook, Liam Stacey, Manhattan District Attorney’s office, Marine Twitter, Occupy Wall Street, online commenting, Social Media, social media accountability, social media punishment, social media trends, SoMe, Suneel Mehta, Swansea University, Trayvon Martin, Twitter | Leave A Comment »