Posts Tagged ‘SoMe’

Trendspotting: Short but Sweet

The Twitterverse is sucking us in: While 15 percent of U.S. adults report having used Twitter—a figure that remains relatively unchanged from 2011—the number of people who use it daily increased from 4 percent last year to 8 percent this year. But still, a recent U.S. poll revealed that Google is the most popular tech [...]


Trendspotting: Public Face

Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]


Trendspotting: Payback Time

Being obnoxious online now comes with a price. This year, two English football players were fined for posting homophobic tweets; a Swansea University student was sentenced to 56 days in jail for posting racist tweets about an ailing British footballer; an Indiana high school student was expelled after tweeting an F-bomb; and a U.S. Marine [...]


Trendspotting: Social by Degrees

It’s so 2008 to complain that Mom and Dad have joined Facebook. The platform long ago ceased playing host to mostly college kids and their keg party pictures. These days, the average age of an American Facebook user has risen, to 38 in 2010, up from 33 in 2008. (Also of note: This average user [...]


Breaking the E-Love Code

Breaking the E-Love Code

Originally posted on the Huffington Post. This is the third in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. Around Valentine’s Day 2011, our thoughts immediately turn to…social media. Well, why not? [...]


Prosumers in E-Love

Prosumers in E-Love

Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]


Love in the Time of Connectivity

Love in the Time of Connectivity

Originally posted on the Huffington Post. This is the first in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. It’s Valentine’s Day once again, when lonely hearts turn to thoughts of love, [...]


Climate Control

Climate Control

For the record, “snowpocalypse” is not one of my favorite blurred terms. Ever since the first big storm hit the Northeast this winter—through to this week, with me in Dubai and my family in Connecticut, where power was out one night because of an ice storm and half a foot of snow is threatening as [...]


Yes, We Can…Reinvent Ourselves

Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]


Public Mycasting System

Public Mycasting System

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]


Mad as Hell—and Only Getting Madder

Mad as Hell—and Only Getting Madder

This is the first in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Despite the relatively peaceable environment abroad—there’s a successful coalition, for now, in the U.K., and Australians still appear confident despite debt problems—the [...]