Posts Tagged ‘sociology’

Trendspotting: Tell All

Calling all gossip girls—and boys! While it’s true that both genders gossip, a recent study found that we gab about very different things—women about physical appearance and social information, and men about achievement-related topics. Most notably, the study revealed that the effects of gossip on female friendships and male friendships are very different; gossip helped [...]


Trendspotting: Leading the Way

Sharing is no longer just a playground tactic. CEOs are being advised to share information and power and to play well with fellow executives and employees, even competitors, to better exchange diverse ideas and experiences. With our hypercompetitive marketplace, shaky economy and the networking experience most of us have picked up from time spent online, [...]


Trendspotting: Demo Confusion

Might millennials be the most perplexing—and intriguing—demographic group ever? Made up of 18- to 34-year-olds, they’re bound by few commonalities; one being a fondness for social media and another, an overarching fear of commitment. This commitment issue is big news these days, as scorned bosses, lovers and advertisers everywhere ponder what went wrong. Some of [...]


Trendspotting: Web Fix

Ever experienced a peculiar surge of elation when you watch the “likes” pile up on one of your Facebook statuses? This particular joy—triggered by, say, a small video-game victory, clever tweet or kind text message—is probably derived from the neurotransmitter dopamine, which sets our brains’ pleasure circuits ablaze. More scientists today are comparing this biological [...]


Back to School

Back to School

Earlier this week, I went back to school and back to a CBI—the ultimate distinction at Euro RSCG Worldwide and ERWW PR. That’s our shorthand for Creative Business Ideas, those big leaps that rewrite a brand’s potential and give it new probabilities. Back in the early days of aspiring to CBIs, we defined them as [...]