Social Media: PR’s Growth Factor
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] If we want to characterize the growth in many industries as slowing to a plateau, then the PR industry’s growth might be best described as mountainous. Whether we recognize it or not, there’s a change in our society that is turning people into social [...]
Words with Friends: The New Cup of Coffee
[Originally posted on Mommy Lens.] Words with Friends, the highly addictive iPhone app, has gotten more than its fair share of press. There was Alec Baldwin getting kicked off an American Airlines flight for refusing to power down in the middle of his game. And there was the Wall Street Journal article that portrayed the [...]
Love in the Time of Connectivity
Originally posted on the Huffington Post. This is the first in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. It’s Valentine’s Day once again, when lonely hearts turn to thoughts of love, [...]
Powerful Social Expressions: Twitter Initiative
“Powerful Social Expressions” is a series showcasing some of ERWW PR’s most successful uses of social media in the past year. What’s yEuro Opinion? To get the twittersation started, ERWW PR president Marian Salzman devised a plan to encourage the global agency to engage regularly in the important discussions happening all the time on Twitter. [...]
Social Media in America
This is the fourth in a series of six. During the protracted health-care debate, it quickly became clear that the media put a premium on accessing information: Even C-SPAN, the cable industry’s nonstop outlet for televised government affairs, had to challenge the Obama administration to open the doors to the process. In the meantime, Americans [...]
