Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]
Apr 11, 2013 | Categories:Brands, Features, Social Media, Technology | Tags: best practices, bold, brand, branding, CEO, CEO branding, change, charisma, clarity, conflict, crisis, disruption, experimentation, failure, Humanize, Jamie Notter, leadership, leadership traits, loyalty, Maddie Grant, organizational leadership, personal branding, professional development, reinvention, Social Media, social organization, stakeholders, strategy, transparency | Leave A Comment »
[Originally posted on Forbes.com.] A colleague of mine recalls a time when a new boss had taken over her department and everyone was anxious. One of his first acts: handing out New York Times obituaries of distinguished people. “Read these,” he said, “and think about what your obituaries would say.” His gambit worked. The ice [...]
Feb 27, 2013 | Categories:Brands, Features, Media, Social Media, Trends | Tags: brand, branding, celebrity, CEO, community, Connecticut, David Collins, death, Facebook, Forbes.com, haring, journalist, Legacy.com, life directive, Life Without End, memorial service, Mindy McCready, newspaper, Nina Lentini, obit, obituary, People, personal brand, position, positioning statement, Princess Di, Social Media, survivors, The Day, The New York Times, transparencys, Whitney Houston, will | Leave A Comment »
[Originally posted on CNBC.com.] I recently came across some survey data that suggests 2013 will be a tough year for CEOs—or, at least, many of them believe that it will be. Now that the economy’s “green shoots” of recovery are starting to bud into potential blossoms, expectations are up in terms of performance. It’s no [...]
Feb 19, 2013 | Categories:Brands, Features, Social Media | Tags: board of directors, brand, brand building, branding, CEO, CEO Snapshot Survey, chief executive, CNBC, corporate brand, economic recovery, Facebook, Harris Interactive, human, human brand, Humanize, identity, Jamie Notter, leadership style, Maddie Grant, management, Mark Zuckerberg, personal brand, personal values, profile, recession, RHR International, Richard Branson, Social Media, stakeholder activism, strategy, team, the economy, Thomas Saporito, Tony Hsieh, transparency, Virgin, Zappos | Leave A Comment »
Havas PR North America is part of the global Havas PR collective, a borderless group of agencies worldwide that are connected for one commitment: Getting to the future first. Faster. We’re ranked ninth in size and third in social media effectiveness among all PR agencies globally, we’re CSR leaders, we include a Financial Agency of [...]
Feb 02, 2013 | Categories:Agency News, CSR, PR, Social Media | Tags: Cannes, Carrefour, collaboration, CSR, European Commission, Financial Agency of the Year, Future First, global, global collective, Havas PR, Havas PR North America, Healthcare Agency of the Year, local, momentum, Social Media | Leave A Comment »
[Originally posted on Forbes.com.] Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road ahead [...]
Feb 01, 2013 | Categories:Brands, Features, Media, PR | Tags: apology, Ashley Olsen, athlete, brand, branding, CNN, crisis communications, crisis management, cycling, doping, drugs, Forbes.com, fraud, interview, Jake Tapper, Lance Armstrong, Livestrong, Matthew McConaughey, Media, media consultant, Oprah Winfrey, performance-enhancing drugs, personal branding, PR, public relations, publicity, reboot, rehabilitation, responsibility, Sheryl Crow, Social Media, sportsmanship, The New York Times, United States Anti-Doping Agency | Leave A Comment »
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »
[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]
Nov 28, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: digital images, Facebook, Facebook timeline, Fancy, Imgur, Instagram, mobile, photos, Photoshop, pictures, Pinterest, share, Social Media, storytelling, Twitter | Leave A Comment »
Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
Our thought leadership is in full display on our own website, but have you also checked out our latest blog posts on the other websites where we cross-create? In addition to frequent postings by @havaspr staff on Havas Social’s Social Media & Social Trends site, here are some of the latest: CEO Marian Salzman’s new [...]
Oct 01, 2012 | Categories:Agency News, Brands, Insights, Marketing, Social Media | Tags: @havaspr, blog posts, CMO Network, conversation, dialogue, Forbes.com, Havas PR, innovation, Life Is a Brand, Marian Salzman, Social Media, Social Media & Social Trends, the Huffington Post, thought leadership | Leave A Comment »
The Twitterverse is sucking us in: While 15 percent of U.S. adults report having used Twitter—a figure that remains relatively unchanged from 2011—the number of people who use it daily increased from 4 percent last year to 8 percent this year. But still, a recent U.S. poll revealed that Google is the most popular tech [...]
Aug 28, 2012 | Categories:Brainsnacks, Brands, Marketing, Social Media, Technology, Trends | Tags: 140 characters, Americans Twitter, Google, Japanese Twitter, Jennifer Egan, poll of Americans, Pulitzer Prize, Social Media, social media marketing, social media trends, SoMe, Sweden, Twitter, Twitter popularity, Twitter serialized story, Twitter traffic | Leave A Comment »
Maybe you’ve heard? Facebook went public in mid-May. And it’s hardly been painless—28-year-old founder Mark Zuckerberg reportedly lost more than $4 billion within two weeks of going public, effectively dashing him from the list of the world’s top 40 billionaires. The press dubbed the IPO “a disaster,” and though Facebook’s stock debuted at $42.05, it [...]
Aug 24, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends, Youth | Tags: digital divide, digital literacy, Facebook, Facebook public, Facebook trends, Federal Communications Commission, going public, Internet, IPO, Mark Zuckerberg, Social Media, social media trends, social media users, SoMe, technology trends | Leave A Comment »
This just in: @erwwpr is ranked No. 3 among the world’s 23 largest public relations agencies for effectiveness of our network’s primary social media presence. At the beginning of this year, Sociagility ranked us No. 6, so we’ve climbed three spots in just eight months. On the scoreboard this time around, we were judged on [...]
Jul 30, 2012 | Categories:Agency News, PR, Social Media | Tags: Brands, public relations, Sociagility, Social Media | Leave A Comment »
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »
Being obnoxious online now comes with a price. This year, two English football players were fined for posting homophobic tweets; a Swansea University student was sentenced to 56 days in jail for posting racist tweets about an ailing British footballer; an Indiana high school student was expelled after tweeting an F-bomb; and a U.S. Marine [...]
Jul 06, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: ACLU, anonymous commenting, Australia Facebook, California, cyberbullying, Daytona 500, Fabrice Muamba, Facebook, Liam Stacey, Manhattan District Attorney’s office, Marine Twitter, Occupy Wall Street, online commenting, Social Media, social media accountability, social media punishment, social media trends, SoMe, Suneel Mehta, Swansea University, Trayvon Martin, Twitter | Leave A Comment »
[Originally posted on Stamford magazine's website.] Last Saturday morning, you could say I had a bit of a wake-up call. We sat eating Nova on Fairway bagels with a few weekend guests, our banter made a bit fuzzier by the previous night’s homemade sangria, courtesy of my sister, and icy margaritas from Jim’s son, courtesy [...]
Jul 03, 2012 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: 140 characters, 24/7/365, Advertising, BlackBerry, C-suite, cloud, connection, digital, distractions, intimacy, Jay Chiat, Jean-Jacques Rousseau, Mark Wnek, mobility, smartphone, Social Media, solitude, telephobia, telephone, text, virtuality, voice, voice mail | Leave A Comment »
Though plasma donation has practically become a business exchange stateside, the concept of blood for money (or, you know, plasma) doesn’t sit well with many in the U.K. However, with young people increasingly opting out of blood donation and the demand ballooning—especially as the U.K. preps for the Olympics and its 1.2 million expected tourists—Europeans [...]
Jun 20, 2012 | Categories:Brainsnacks, Health and Wellness, Social Media, Trends | Tags: America, blood, blood donation trends, blood donations, Chen Zhu, China, Chinese health, Facebook, Facebook organ donation status, health trends, healthcare trends, Olympics, organ donation trends, organ donations, organs, plasma, plasma donations, Social Media, U.K., U.S. | Leave A Comment »
[Originally posted on Euro RSCG’s Social Life and Social Media blog.] If we want to characterize the growth in many industries as slowing to a plateau, then the PR industry’s growth might be best described as mountainous. Whether we recognize it or not, there’s a change in our society that is turning people into social [...]
Jun 20, 2012 | Categories:Features, PR, Social Media, Trends | Tags: balance, consumers, Facebook, iPhone, news, PR, public relations, Social Media, social networking, Trends, Twitter | Leave A Comment »
Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
Jun 15, 2012 | Categories:Brands, CSR, Features, Marketing, Politics, PR, Social Media, Youth | Tags: Brand Me, cause, consumer brands, Euro RSCG Worldwide, Facebook, Google, LinkedIn, millennials, Naomi Troni, PBI, personal brand, personal brand index, Pinterest, privacy, self-curation, Social Media, social networks, strategy, Twitter | 1 Comment »
In giving us Best Social Media Marketing Theory from the Bees Awards, an international jury decided that our “Love (and Sex) in the Age of Social Media” white paper inspired the communication and marketing profession and best demonstrated the strengths of social media platforms in our category to answer a client’s challenge. Based on an [...]
Jun 08, 2012 | Categories:Agency News, Marketing, Social Media | Tags: Bees Awards, consumers, digital, Durex, love, Social Media, social media marketing theory, USA Today | Leave A Comment »
There seems to be an ever-growing number of us suddenly jonesing to have the ink dried on our divorce papers. In the U.S., the divorce rate of those over 50 is double what it was 20 years ago, while military couples are also splitting up in spades, with a 42 percent increase in divorces. Researchers [...]
Jun 06, 2012 | Categories:Brainsnacks, Social Media, Trends | Tags: America, American economy, divorce, divorce gene, divorce trends, gray divorce, marriage trends, military couples, oxytocin, relationship trends, seniors divorcing, Social Media, social media trends, Sweden | Leave A Comment »
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Jun 04, 2012 | Categories:Brands, Fashion, Features, Insights, Marketing, Social Media, Technology | Tags: ambition, Apple, Bethenny Frankel, blog, blogosphere, Brand Me, Brands, business, C-suite, CEO, confidence, creativity, customer service, Dunkin' Donuts, Erika Napoletano, fearlessness, good, good taste, innovation, Internet, Lauren Bush, LeBron James, LinkExchange, Marketing, Microsoft, Nike, personal brand, planning, Ralph Lauren, RedheadWriting, Richard Branson, SapientNitro, Skinnygirl, Social Media, Steve Jobs, Tony Hsieh, Virgin Atlantic, Zappos | Leave A Comment »
Cultivate Good Social Media Habits
This is the third in a series of 10 posts about different aspects of CEO branding. You might be sick of people talking about social media. That’s understandable. It can get tiresome when the hot topic of the month becomes the hot topic of the year and looks set to be the hot topic of [...]
Jul 18, 2012 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Bill Gates, branding, CEO, CEO branding, CEOs, comments, controversy, employees, Facebook, Flickr, Forbes, humanity, Internet, investors, LinkedIn, Martha Stewart, Michael Dell, narrator, Pinterest, PR, Reddit, Richard Branson, share, Social Media, social platforms, Spotify, stakeholders, Technology, Tom Peters, Tumblr, Twitter, Vimeo, YouTube | Leave A Comment »