Posts Tagged ‘smartphones’

Trendspotting: Our Wiki World

In the 11 years since it launched, Wikipedia has changed the world as we know it. Not only has the free, collaboratively edited encyclopedia redefined the meaning of “expert,” but it’s been blamed for everything from diminishing traditional journalism to killing Encyclopaedia Britannica. In any case, it’s being taken more seriously than ever: U.S. political [...]


Trendspotting: Forbidden Friendship

Lots of us remember grade school for the notes we passed under desks and the secrets we whispered on the playground … to best friends. But some English schools are adopting “best friend bans” to save their students from the pain of “breaking up” with a friend later on. This kind of practice is redolent [...]


Trendspotting: WWIII

Google co-founder Larry Page is reportedly “obsessed” with Facebook, even “paranoid” about it. Seeing the social network as Google’s No. 1 adversary, the recently reminted Google CEO rolled out Google+ last year and revamped Google’s privacy policy, all in the name of stealing some of Facebook’s thunder. But for each of Google’s successes, Facebook appears [...]


Trendspotting: BYOD

We recently had Take Our Daughters and Sons to Work day, but many workers are more concerned about bringing their other babies to work—their smartphone, tablet, laptop, etc. A trend dubbed BYOD (Bring Your Own Device) or BYOT (Bring Your Own Tablet or Bring Your Own Technology) is most common in the technology, financial and [...]


Trendspotting: Application Overload

If you’ve ever gotten download happy and stocked up on free apps for your smartphone but then neglected to use the app after a cursory look, you’re not alone. Experts say we either really, really like our apps (enough to devote an hour a day to them) or lose interest in them very quickly. Sixty-eight [...]


Trendspotting: Siri-ous Contenders

Think of a question, any question. We’re willing to bet that Apple’s much-hyped Siri feature will answer you in her sultry, mechanical voice. After all, “she” holds the answers to a billion burning questions. One technology trendspotter has proclaimed 2012 the year that Siri “stuns the world.” Already it’s done wonders for Apple’s sales, helping [...]


Trendspotting: Buy, Cell or Trade?

Since last fall, when millions of BlackBerry owners were unable to send or receive emails or messages for several days, the drone of negative buzz surrounding Research in Motion (RIM) has grown to a roar. The cries of detractors reached such a fevered pitch that co-CEOs Jim Balsillie and Mike Lazaridis recently stepped down, in [...]


Trendspotting: Internet Intimacy

Coughing up the password to an email address or social media site is the newest test of young love. With this top-secret data in hand, modern high school sweethearts scour one another’s exchanges for clues about faithfulness—often storing ammunition for post-breakup warfare while they’re at it. Adults, too, grapple with the issue of disclosing passwords [...]


Trendspotting: For Love of the Game

The brains of teens who play video games for nine hours a week or more contain more gray matter at the core, says a new European study. The portion of the brain being examined has been connected with addiction in prior research, as it affects the interplay of emotions and behavior, but this was the [...]


Five for Advertising

Five for Advertising

This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]


Trendspotting: Nothing Sub in the Text

Just Our Type We’re texting more and talking less—and it’s saying a lot We’re spending considerably less time gabbing on our phones these days; not because we’re communicating less, but differently. About a third of us now say we’d rather text a friend than call. It’s easy to see why: Texting requires less time and [...]


Trendspotting: Holding the Bag

Pursed for Success With more gadgets than two pockets can hold, some affluent males are toting bags that look an awful lot like women’s purses Man bags have become more socially acceptable, but it’s still a sore subject. Maybe that’s why so many names have been assigned to the modern man’s bag: the duffle, the [...]


Once in a Tech Time

Once in a Tech Time

Originally posted on the Holmes Report. Remember that Talking Heads song “Once in a Lifetime”? It could be the anthem for marketers today struggling to figure out what to do in this techy, techy world. Is the ad biz having the equivalent of a midlife crisis as it searches for ways to reach, retool and [...]