Of all the public relations campaigns created around the globe last year, Havas PR’s “A Hero’s Song” is one of the 50 best, winning the Retailers class from the Global SABRE Awards last week. Part of the “Portrait of Heroes” campaign that we developed and implemented for Sears Heroes at Home, which supports service members, [...]
Oct 09, 2012 | Categories:Agency News, CSR, PR | Tags: "A Hero's Song", "Can't Say Goodbye", "Portraits of Heroes", cause, Clio, CSR, Global SABRE Awards, PR News, PRWeek, retail, SABRE Awards, Sears, Sears Heroes at Home, veterans | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
@erwwpr was just named finalist in four silver and four gold categories of the SABRE (Superior Achievement in Branding and Reputation) awards given by the Holmes Report. For excellence in content creation, we received recognition for our work with Amtrak, Ford’s Warriors in Pink and Sears, and for our own annual trends report. Our finalist [...]
Mar 26, 2012 | Categories:Agency News, PR, Trends | Tags: 2012 trends, Amtrak, annual trends report, content creation, Ford Motor Co., Ford Warriors in Pink, PR programming, SABRE, SABRE Awards, Sanofi, Sears, The Holmes Report, Transitions Optical, Trends, Warriors in Pink | Leave A Comment »
Consumers worldwide are expected to fork over $466 billion during the 2011 holidays—up nearly 3 percent from last year—and experts say the way we’ll spend much of this money may signal the biggest shift in shopping habits since the catalog was introduced in the late 1870s. This season, interactive tablet apps like Catalog Spree, Coffee [...]
Dec 15, 2011 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Anthropologie, app, branding, Catalog Spree, catalogs, Coffee Table, consumer trends, Google, iPad, Nordstrom, print, retail, retail trends, Revel Touch, Saks Fifth Avenue, Sears, Social Media, Technology, TheFind, Walmart | Leave A Comment »
