The Measure of a (PR) Man
I recently had the privilege to attend PR News’ PR Measurement Conference at the National Press Club in Washington, D.C. I was excited to attend, since the conference was designed to answer a question that is central to the public relations practice: How exactly do we show our clients the return on their investment (ROI)? [...]
For Better or for Worse
[Originally published in longer form on Stamford magazine’s website.] It’s as much a part of today’s office culture as mediocre coffee and birthday cupcakes from the nearest deli—and a whole lot more fun and useful for maintaining sanity. I’m talking about the work spouse, that person who is a sometime confidant, habitual significant partner and [...]
