[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
[Originally posted on Havas Peaks.] Given all the backlash against corporate executives who dared to get on a private aircraft in the past few years, it would seem as if anyone who doesn’t travel in seat 35E would keep quiet about it. But yet, even as the blowback against personal travel and private aviation has [...]
Mar 07, 2013 | Categories:Brands, Features | Tags: adrenaline, adventure, brand, C-suite, CEO, CEO brand, Cessna, corporate jet, corporate policies, creativity, debt, decision-making, distraction, flying, focus, Gary Green, growth, helicopter, International Franchise Association, Larry Ellison, leverage, Lundquist College of Business, M&A, Mendoza College of Business, mergers and acquisitions, Micron Technology, O'Hare, Oracle, personal brand, personal branding, pilot, plane, PostNet, private aircraft, relax, Richard Branson, risk, risk taker, Steve Appleton, Steve Greenbaum, stock return volatility, Strategic Franchising Systems, thrill seeker | Leave A Comment »
This is the eighth in a series of 10 posts about different aspects of CEO branding. There’s a lot to be said for a CEO who manages to keep things on track with measured stewardship. Even in good times, when the media are all jazzed up with tales of business derring-do, there’s something heroic about [...]
Jul 25, 2012 | Categories:Brands, Features, PR, Technology, Trends | Tags: ambition, brand traction, branding, business leader, caution, CEO, CEO branding, CEOs, entrepreneurs, entrepreneurship, fear, innovation, opportunity, recession, risk | Leave A Comment »
