Turning Your Name into a Brand
[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]
One-Man (and One-Woman) Brands
What can we learn from people who have created a brilliant Brand Me? In today’s highly curated world of social networking, it’s more important than ever to let your personal brand beacon hit new heights. Your brand can incorporate everything from the hobbies you pursue in off-hours (as if that exists with the always-on, 24/7/365 [...]
Trendspotting: Proper Attire
After laying low for a couple of decades, the turtleneck is out of its shell and back on the streets (and runways) Stroll into a J.Crew this season and you’ll find tables splayed with turtlenecks of every sort. It’s true: This wardrobe workhorse has been reinvited into high fashion’s inner circle. Not only did Michael [...]
