On Dec. 12, Havas PR will launch its new publishing wing, 120M Books, with its first e-book, What’s Next? What to Expect in 2013. To celebrate, Havas PR is launching the 12 Days of Havas, an initiative for which staff will donate time to a different charitable organization every day for 12 straight days leading [...]
Nov 30, 2012 | Categories:CSR, Features, PR | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, agency initiative, charitable giving, charities, City Harvest, collaboration, corporate social responsibility, creativity, CSR, giving, GMHC, Havas PR, holidays, Hurricane Sandy, Jay Williams, Madison Avenue, passion, public relations, publishing, rebranding, Ronald McDonald House, thought leadership, volunteering | 2 Comments »
Following the wild success of author Suzanne Collins’ The Hunger Games, dystopian fare is being called the next big thing in young adult fiction—set to steal attention away from all the vampire romances that have quickened our pulses in recent years. The best-selling Hunger Games trilogy, about a 16-year-old heroine in a post-apocalyptic world, has [...]
Apr 10, 2012 | Categories:Brainsnacks, Marketing, Trends, Youth | Tags: Christian radio, dystopia, end of the world, film trends, Harold Camping, Marketing, Mayan calendar, NASA, post-apocalyptic world, publishing, publishing trends, Suzanne Collins, The Hunger Games, young adult, young adult trends | Leave A Comment »
All that end-of-the-year optimism about e-book sales got a hip check when a new study found that 74 percent of bookworms have yet to purchase an e-book, even though the number of book buyers who also purchased an e-book rose 17 percent in 2011. E-book popularity varies greatly by genre, accounting today for 26 percent [...]
Mar 01, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: Android, Apple, author, book, digital, digital books, e-books, enhanced books, iPad, iPhone, Kindle Fire, Mac computer, power buyers, publishing, Samsung Galaxy Tab, tablet, technology trends, writer | Leave A Comment »
Whether you’re familiar with the term “creative class,” coined by American urban studies theorist Richard Florida, you know the group we’re talking about. See that lady at your local coffee shop hammering out the next great American novel or the fellow over there in the corner working his Photoshop voodoo on an Apple laptop? They’re [...]
Dec 09, 2011 | Categories:Brainsnacks, Media, Technology, Trends | Tags: Apple, coffee shop, creative class, cultural trends, job market, laptop, Music, publishing, Richard Florida, Technology, writers | Leave A Comment »
The Yearbook Sign-off? Rampant social media use motivates colleges and high schools to eliminate the yearbook—and the handwritten notes inside Are Facebook and Twitter her taking the place of the school yearbook—that 150-year-old, leather-bound time capsule? The answer is a definitive maybe. With so many tweets and Facebook photos pinging between teens and college students, [...]
Oct 31, 2011 | Categories:Brainsnacks | Tags: annual, colleges, cultural trends, cursive writing, Facebook, handwriting, high school, publishing, Sarah Palin’s yearbook, Social Media, Twitter, universities, yearbook | Leave A Comment »
E-Books Get Juvenile Teens today aren’t reading books so much as they’re listening to them, watching them and interacting with them Not unlike their parents, kids have become multitasking electronic-media sponges. The typical teen stuffs his face with nearly eight hours of online content a day; taking into account that he’s often engaging several mediums [...]
Oct 13, 2011 | Categories:Brainsnacks | Tags: Ainsley’s Diary, digital books, e-books, Facebook, Generation Y, Harry Potter, J.K. Rowling, millennials, Open Road integrated media, Pottermore, publishing, Teens, triggered events, Wattpad, webisode | Leave A Comment »
The iPad is all the rage. It’s going to save the publishing world. It’s going to revolutionize how we entertain ourselves. But it might also change how we and, more important, tomorrow’s leaders learn. A few months back, our office received an iPad to test. I took it home. Instantly, my 3- and 4-year-old kids [...]
Oct 13, 2010 | Categories:Features, Media, Technology | Tags: digital, digital book, educating customers, entertainment, iPad, learning, Mac, Netflix, parenting, publishing, Scholastic, touch screen | Leave A Comment »
