Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]
May 06, 2013 | Categories:Brands, Features, Insights, Marketing | Tags: Apple, brand communications plan, brand strategy, BrandingPays, business school, Cake, change, companies of one, constant change, emotional value, Forbes, free agent, Genentech, hypercompetitive, icing, image, Intel, Karen Kang, Marketing, personal brand, personal branding, promotion, rational value, Regis McKenna, reinvention, reputation, self-marketing, Silicon Valley, values | Leave A Comment »
Ribbons, ribbons and more ribbons! One of the goals for this internship was to have Pittsburghers sign 5,000 ribbons to display at the One Young World summit in October. This was to mimic the ribbon ceremony that One Young World does every year: At the summit, each delegate, ambassador and counselor signs a ribbon, then [...]
Jul 24, 2012 | Categories:One Young House, PR, Youth | Tags: awareness marketing, confidence, elevator pitch, grassroots, interns, internship, message, One Young World, Pittsburgh, promotion, ribbons | Leave A Comment »
Now that the social media footprint of corporate brands has been directly linked to a company’s growth and value, more emphasis is being put on the how-tos of branding via social media. For one, there’s the matter of “likes” and comments and how to get them. Comments, especially, are valuable to brands, as they lead [...]
Dec 05, 2011 | Categories:Brainsnacks, Brands, Fashion, Social Media, Technology, Trends | Tags: Advertising, Bank of America, branding, damage control, Facebook, Google Plus, Harvard Business School, Marketing, promotion, public relations, Social Media, Tory Burch, Twitter | Leave A Comment »
In a world gone blurry (work/life, life/work and back again), what’s a PR or marketing professional to do in terms of messaging? Maybe you’ve noticed, as I have, the fantastic confusion pertaining to transparency these days, in an age of SarbOx gone mad. Take my household’s morning routine: We’re big banana eaters, but I’m afraid [...]
May 31, 2011 | Categories:Advertising, Features, Social Media, Trends | Tags: blogs, blur, Brand Me, Chiquita, core values, Facebook, Groupon, messaging, promotion, SarbOx, selling out, social, Social Media, tweets, Twitter, work-life balance | Leave A Comment »
Between the launch of her first novel, A Shore Thing, and the premiere of Season Three of MTV’s “Jersey Shore,” it seems that everywhere you turn, you see Nicole “Snooki” Polizzi. (Even my uncle saw her out his window the other day, as she and her castmate JWoWW looked into buying the house across the [...]
Jan 31, 2011 | Categories:Features, Social Media | Tags: AOL, David Letterman, Facebook, ghostwriting, Jersey Shore, JWoWW, Marian Salzman, Media, MTV, New York Times best-seller, Nicole Polizzi, promotion, reality TV, Snooki, The New York Times, Trends, trendspotter, trendspotting | 3 Comments »
