Might résumés be going the way of college applications—all digital and no longer printed out on paper heavy with hope? Yes and no. Though some companies are asking for links to a candidate’s Web presence in lieu of a résumé while others are requiring candidates complete online quizzes or challenges, most still anticipate the résumé [...]
Mar 16, 2012 | Categories:Brainsnacks, Technology, Trends, Youth | Tags: baby boomers, electronic résumés, employment, employment trends, Generation X, job loss, job search, jobs, millennials, paper résumé, Procter & Gamble, QR codes, recession, résumé, Starbucks, teenagers, tracking systems | Leave A Comment »

As I reflect on the brain more than ever this year, I’ve been thinking about how dumb we’ve all become in the hopes of getting smart. It all started with those Dummies books that used to be wildly popular (although there are 753 of them listed on Amazon and they keep coming, so someone must [...]
Jan 20, 2011 | Categories:Features, Insights, Marketing, Social Media | Tags: advice, Amazon, brain, Cliffs Notes, conversation, dad, daddy bloggers, Dummies books, Esquire, Google, how to, marketers, metrosexual, Procter & Gamble, sex, The New York Times | Leave A Comment »

The “homeless man, golden voice” phenomenon has not only had me on YouTube more than usual this week, but it’s also gotten me to really think about my career path and life in general. More specifically, I’ve been thinking, What am I waiting for? Sometimes all it takes is a true feel-good story to make [...]
Jan 07, 2011 | Categories:Features, Insights, Marketing, PR | Tags: big idea, Brands, campaign, career, consumers, Council of Public Relations, Cover Girl, Ellen DeGeneres, golden voice, Marc Pritchard, Old Spice, PR, Procter & Gamble, public relations, taking chances, Ted Williams, YouTube | 1 Comment »
Originally posted on Euro RSCG Worldwide’s Social Life and Social Media blog. Social media isn’t just a way for friends to stay in touch—smart PR professionals and marketers know that SoMe can be the answer to their prayers. Though beauty is the rare—and lucky—industry that may have bucked the trend of dwindling budgets (because women [...]
Jun 30, 2010 | Categories:Fashion, Features | Tags: beauty, Blair Fowler, brand ambassadors, Cover Girl, economy, Elle Fowler, Euro RSCG Worldwide PR, Herbal Essences, marketers, Marketing, Olay, Pantene, PR, Procter & Gamble, public relations, samples, Social Media, Twitter, Twitterville, Vocalpoint, Web, YouTube, “Good Morning America” | Leave A Comment »