Brand strategist Karen Kang puts the importance of personal reinvention bluntly: “Consider yourself a free agent—no one else is looking out for your best interests but yourself. You need to be crystal clear about who you are and the value you bring to a world where constant change is the only norm.” That’s the premise [...]
May 06, 2013 | Categories:Brands, Features, Insights, Marketing | Tags: Apple, brand communications plan, brand strategy, BrandingPays, business school, Cake, change, companies of one, constant change, emotional value, Forbes, free agent, Genentech, hypercompetitive, icing, image, Intel, Karen Kang, Marketing, personal brand, personal branding, promotion, rational value, Regis McKenna, reinvention, reputation, self-marketing, Silicon Valley, values | Leave A Comment »
Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]
Apr 11, 2013 | Categories:Brands, Features, Social Media, Technology | Tags: best practices, bold, brand, branding, CEO, CEO branding, change, charisma, clarity, conflict, crisis, disruption, experimentation, failure, Humanize, Jamie Notter, leadership, leadership traits, loyalty, Maddie Grant, organizational leadership, personal branding, professional development, reinvention, Social Media, social organization, stakeholders, strategy, transparency | Leave A Comment »
[Originally posted on Havas Peaks.] Given all the backlash against corporate executives who dared to get on a private aircraft in the past few years, it would seem as if anyone who doesn’t travel in seat 35E would keep quiet about it. But yet, even as the blowback against personal travel and private aviation has [...]
Mar 07, 2013 | Categories:Brands, Features | Tags: adrenaline, adventure, brand, C-suite, CEO, CEO brand, Cessna, corporate jet, corporate policies, creativity, debt, decision-making, distraction, flying, focus, Gary Green, growth, helicopter, International Franchise Association, Larry Ellison, leverage, Lundquist College of Business, M&A, Mendoza College of Business, mergers and acquisitions, Micron Technology, O'Hare, Oracle, personal brand, personal branding, pilot, plane, PostNet, private aircraft, relax, Richard Branson, risk, risk taker, Steve Appleton, Steve Greenbaum, stock return volatility, Strategic Franchising Systems, thrill seeker | Leave A Comment »
[Originally posted on Forbes.com.] Last weekend, I came across an interesting article in The New York Times about people who had Livestrong tattoos and how they felt about them now. The upshot is that most of them—at least most of the people quoted in the article—don’t have a great deal of regret. They got the [...]
Feb 21, 2013 | Categories:Brands, CSR, Fashion, Features, Marketing, Trends | Tags: Andrew Weil, Angelina Jolie, Ashley Olsen, Brad Pitt, brand identity, brand logo, brand names, branding, Brangelina, cancer, celebrity, celebrity brand, CFDA, cookware, crisis, Drew Barrymore, Emeril Lagasse, Fashion, Fergie, France, Gwen Stefani, identity, JKL, Just Keep Livin Foundation, Kardashian, L.A.M.B., Lance Armstrong, Lily Munster, Livestrong, Marilyn Monroe, Mary-Kate Olsen, Matthew McConaughey, Maxim, Megan Fox, Miraval, Parker rating, personal brand, personal branding, rosé, tattoo, The New York Times, The Row, Trends, typecast, Womenswear Designer of the Year, Yahoo | Leave A Comment »
[Originally posted on Forbes.com.] Even though Lance Armstrong has been in the news for months—the United States Anti-Doping Agency’s incriminatory report was released in early October, though speculation was raging well before that—he’s really just at the beginning of his problems. From a crisis management and personal branding standpoint, he has a long road ahead [...]
Feb 01, 2013 | Categories:Brands, Features, Media, PR | Tags: apology, Ashley Olsen, athlete, brand, branding, CNN, crisis communications, crisis management, cycling, doping, drugs, Forbes.com, fraud, interview, Jake Tapper, Lance Armstrong, Livestrong, Matthew McConaughey, Media, media consultant, Oprah Winfrey, performance-enhancing drugs, personal branding, PR, public relations, publicity, reboot, rehabilitation, responsibility, Sheryl Crow, Social Media, sportsmanship, The New York Times, United States Anti-Doping Agency | Leave A Comment »
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »
[Originally posted on Forbes.com.] Pleasure and entertainment are probably the main reasons people tuned in to the Golden Globes and its red carpet pre-show on Sunday. It’s safely sanctioned, free fun to see the fashion and hairstyles and the reactions to them. But these events are also fascinating as trend barometers, pointing out what’s new [...]
Jan 17, 2013 | Categories:Brands, Fashion, Features, Media, Social Media, Trends | Tags: actor, Badgley Mischka, Ben Affleck, Bradley Cooper, Brands, Carey Lowell, celebrity, Claire Danes, Emily Blunt, evolve, Fashion, girls, Giuliana Rancic, Glamour, Golden Globe Awards, HBO, Hugh Dancy, hyphenate, influencer, Jack Black, Jennifer Garner, Jimmy Fallon, Jimmy Kimmel, John Krasinski, Kate Hudson, Keith Urban, Kristen Bell, Lena Dunham, Liev Schreiber, Lincoln, Naomi Watts, Nicole Kidman, personal branding, personal brands, Pinterest, Polyvore, power couples, purple, red carpet, Richard Gere, Savannah Guthrie, star, style | Leave A Comment »
[Originally posted on Forbes.com.] To a certain extent—in this age of marketing ourselves, finding our niches and explaining how our distinctive personal backstories make for unique selling propositions—all our names are brand names. But some have gone above and way beyond. That’s especially true in the world of fashion, where some of the most iconic [...]
Dec 19, 2012 | Categories:Brands, Fashion, Features, Marketing, Trends | Tags: Alexander Wang, Balenciaga, brand, brand name, Brands, Chanel, CSR, Dita Von Teese, Donna Karan, entrepreneur, evolution, Fashion, Karl Lagerfeld, Kenneth Cole, Louis Vuitton, Marc Jacobs, Marketing, Martha Stewart, personal branding, personality, Ralph Lauren, risks, The New York Times, Tommy Hilfiger | Leave A Comment »
[Originally posted on Forbes.com.] With last week’s news that Tony Hsieh, CEO of Zappos, and his Downtown Project have pledged $1 million to Venture for America to help revitalize downtown Las Vegas (full disclosure: My agency helped spread the word through pro bono media outreach), I got to thinking about the role of character [...]
Dec 12, 2012 | Categories:Brands, Features | Tags: Amazon.com, authentic, authentic communication, bad boy, BitTorrent, branding, character, community, content, corporate culture, customer service, Delivering Happiness, Downtown Project, Fast Company, Forbes.com, good guy, human element, Jeff Bezos, Noah Fleming, old-fashioned values, open communication, personal branding, The 4-Hour Workweek, Timothy Ferriss, Tony Hsieh, Venture for America, Zappos | Leave A Comment »
[Originally posted on Forbes.com.] It’s not news that this is the Age of the Personal Brand. Never before have people of all stripes had to—or wanted to—work so hard to sell their own unique service proposition. Mostly that’s a good thing for workers and businesses, but lately it has started to seem that it might [...]
Dec 11, 2012 | Categories:Brands, Features, Marketing, Trends | Tags: accountant, career, Forbes.com, generalist, lawyer, Marketing, personal brand, personal branding, positioning, service, service practitioner, The New York Times Magazine, therapist | Leave A Comment »
[Originally posted on Forbes.com.] Some people have the brand elasticity to not just survive crises but also transcend them, rising up out of the proverbial ashes newly empowered and invigorated, remaining in the spotlight because they want to be there. Whereas others simply can’t seem to bounce back, no matter how hard they try to [...]
Nov 19, 2012 | Categories:Brands, Features | Tags: activism, Brands, Camilla, David Petraeus, diplomacy, Forbes.com, Haiti, Hillary Clinton, London School of Economics, Madonna, Mitt Romney, Monica Lewinsky, Monicagate, Paula Broadwell, personal branding, Queen Elizabeth, reinvention, Sean Penn, secretary of state | Leave A Comment »
[Originally posted on Forbes.com.] It used to be that if you were famous and you screwed up, the path to redemption was clear: Hire an old-school, big-name publicist to keep yourself out of the news for a while, then orchestrate a high-profile comeback (think a self-deprecating turn on “Saturday Night Live”) to prove that you’re [...]
Nov 01, 2012 | Categories:Brands, CSR, Features, Health and Wellness, PR, Social Media | Tags: Bill and Melinda Gates Foundation, Bill Gates, Brands, change, charity, crisis communications, David Letterman, Forbes.com, Haiti, Lance Armstrong, Livestrong, Michael Vick, Nike, personal branding, personal brands, publicist, reboot, Ted Kennedy, Tiger Woods, transparency, Wyclef Jean, Yele Haiti, YouTube | Leave A Comment »
[Originally posted on PRWeek.com.] This is the second in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. Some cities always attract the limelight. New York and Paris have rich pasts full of historic events and interesting people that will always [...]
Oct 25, 2012 | Categories:Brands, Features, PR, Social Media, Trends | Tags: Amtrak, Bill Clinton, Brands, Buddy Cianci, C-suite, cities, Cory Booker, David Jones, digital at the core, evolution, Havas, John Wren, Martha Stewart, Newark, One Young World, personal branding, Pittsburgh, place making, PR, Providence, PRWeek, public relations, Richard Branson, Sir Martin Sorrell, solutions mindset, Tony Hsieh, transparency, Trends | Leave A Comment »
[Originally posted on Forbes.com.] The words “business” and “business leader” often conjure up Dow Jones–size companies and the big names who lead them. We’re almost as fascinated by stars of big business as by stars of the big screen. And why not? A recent Forbes article pleading “Bring Back the Celebrity CEO” makes the case [...]
Oct 22, 2012 | Categories:Brands, Features, Health and Wellness, Marketing, Social Media, Technology, Trends | Tags: Amazon, apps, Bill Gates, blog, branding, Burnt Peaks, business, business leader, CEOs, Chris MacAskill, community, company brands, customers, Dollar Shave Club, Don MacAskill, Facebook, fitness, Forbes, Internet, iPhone, James Mairs, Jeff Bezos, King of Shaves, Meg Whitman, personal branding, personal brands, Phil Knight, purpose, Queen of Shaves, Richard Branson, RunKeeper, Silicon Valley, small businesses, SmugMug, Social Media, taking risks, Tony Hsieh, Twitter, Venture for America, Will King, Zappos | Leave A Comment »
[Originally posted on Forbes.com.] Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to [...]
Oct 17, 2012 | Categories:Brands, Features, Politics, PR, Social Media | Tags: Ann Romney, Barack Obama, Bill Clinton, branding, campaign, clout, colleagues, Culpwrit, Forbes, friends, Gallup, Klout, Melinda Gates, Michelle Obama, personal branding, privacy, social media monitoring, social media presence, spouse, transparency | 1 Comment »
After a 12-month research and judging process (more than 1 million nomination forms were sent to business leaders around the world), @erwwpr has been given a 2012 Corporate INTL Global Award in the category of Advisory Firm of the Year in New York for Brand Positioning. Readers of the magazine are legal and financial advisers, [...]
Aug 20, 2012 | Categories:Agency News, B2B, Brands | Tags: Advisory Firm of the Year, brand positioning, Brands, CEO, CEO branding, CEOs, Corporate INTL Global Award, personal branding, thought leadership | Leave A Comment »
This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
