Posts Tagged ‘optimism’

Trendspotting: Getting Better

In her 2010 book I Remember Nothing, Nora Ephron asserted that older is wiser and more enlightened—a message that resonates powerfully today, even though the late Ephron would have argued that older certainly isn’t prettier or without its indignities. (American Apparel’s ad campaign featuring a beautiful, bespectacled “woman of a certain age” seems to defy [...]


Yes, We Can…Reinvent Ourselves

Yes, We Can…Reinvent Ourselves

This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]