Posts Tagged ‘online trends’

Trendspotting: Innocents Online

Isn’t everyone online these days?! Your grandma might have joined Facebook, but there are plenty more who haven’t, reminds a new Pew poll: Though 88 percent of Americans own a cellphone, one in five adults still does not use the Internet. Nicknamed “Internet innocents,” the people least likely to have Internet access include the elderly, [...]


Trendspotting: Better, Faster, Longer

Just when we think our criminally short attention spans have altered the advertising ecosystem forever, this happens: During the Super Bowl, Chrysler screened a much-buzzed-about two-minute ad starring Clint Eastwood; during the Grammys, Chipotle aired a two-minute-and-20-second animated commercial. Then, on one ordinary Sunday night, Cartier takes to three networks to unleash a three-and-a-half-minute ad [...]


Trendspotting: Modern Matriculation

The early admissions deadline for most colleges looms next week. Can’t you just see all the thousands of diligent high school students dotting their I’s and crossing their T’s, making a surefooted approach to the mailbox to send their application to a future alma mater? If you’re nodding your head, you’re showing your age. Almost [...]