Trendspotting: Follow the Reader
The concept of targeted advertising has taken a bit of a PR punch in the gut just lately. First, there was the story of the teenaged Target customer who was sent pregnancy-related offers before she’d told her family she was expecting. Target has admitted to tasking a statistician with making educated guesses about its shoppers—but [...]
Apr 23, 2012 | Categories:Advertising, Brainsnacks, Marketing, PR, Social Media, Trends | Tags: America, browsing history, data tracking, Google, Marketing, online privacy, privacy, search engines, Target, targeted ads, technology trends | Leave A Comment »
