[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Dec 12, 2012 | Categories:Brands, Features, Marketing, PR, Trends | Tags: 120M Books, Brands, business, change, content, Council of Public Relations Firms, fatigue, Havas PR, Lady Gaga, Madonna, mancession, Martha Stewart, metrosexual, newscrafting, pattern recognition, Steve Jobs, the Kardashians, The New York Times, the prime crisis, Trends, trendsetters, trendspotter, trendspotting, weather, What's Next? | Leave A Comment »
Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.
Oct 29, 2012 | Categories:Agency News, Media, Politics, Trends | Tags: extreme weather, Frankenstorm, Hurricane Sandy, news, newscrafting, presidential election, Sandy, Trends, weather | Leave A Comment »
[Originally posted on PRWeek.com.] This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if [...]
Oct 26, 2012 | Categories:Brands, Features, Insights, PR, Technology | Tags: Adobe, Barack Obama, Benjamin Franklin, Havas PR, ideas, innovation, newscrafting, PR, PRWeek, public relations, Steve Jobs, trendspotting | Leave A Comment »
[Originally posted on PRWeek.com.] This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade ago. I [...]
Oct 24, 2012 | Categories:Brands, Features, PR, Technology, Trends | Tags: Apple, future, Havas, iPhone, Media, newscrafting, normal, place making, PR, PR tools, PRWeek, public relations, supercities, Technology, the economy, The End of Normal, tools, trendspotting | Leave A Comment »
In the 11 years since it launched, Wikipedia has changed the world as we know it. Not only has the free, collaboratively edited encyclopedia redefined the meaning of “expert,” but it’s been blamed for everything from diminishing traditional journalism to killing Encyclopaedia Britannica. In any case, it’s being taken more seriously than ever: U.S. political [...]
Jul 12, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends | Tags: Amazon, British government, British government Wikipedia, Congress, content, Google, information architecture, Jimmy Wales, Netflix, newscrafting, online reputation, Politics, Reddit, search engines, smartphones, social media trends, White House, Wikipedia, Wikipedia blacked out, Wikipedia blackout, writing Wikipedia pages | Leave A Comment »
[Originally posted on the Huffington Post.] It’s Memorial Day weekend and many of us are preparing for barbecuing, beaching or just hanging out. But a note landed in my partner Jim’s email inbox a few days ago that made me pause and think about the true importance of this holiday: honoring the valor of our [...]
May 24, 2012 | Categories:CSR, Features, Health and Wellness, Media, PR | Tags: Afghanistan, Bob Woodruff Foundation, brain health, CBS News, concussions, Connecticut, football, hidden injuries, Home Base Program, Iraq, Lori-Ann Lytle, Memorial Day, newscrafting, NFL concussions, Operation Desert Storm, Operation Just Cause, post-traumatic stress disorder, PTSD, Rob Lytle, storytelling, suicide, traumatic brain injuries, veterans, Veterans Administration | Leave A Comment »
