[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Once upon a time, extreme weather was our trends prediction. Right now, we are watching Hurricane Sandy highlights causing the news to be recrafted. Presidential election? This week it’s all Frankenstorm, all the time.
[Originally posted on PRWeek.com.] This is the third in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. It is in our hands, we read about it daily, it is going to define the current decade, and each of us (if [...]
[Originally posted on PRWeek.com.] This is the first in a series of three posts that will discuss what I see as a PR émigré managing in a world where evolution meets revolution. You’ve heard it said that the future is now. That’s much closer to the truth than it was even a half-decade ago. I [...]
[Originally posted on the Huffington Post.] It’s Memorial Day weekend and many of us are preparing for barbecuing, beaching or just hanging out. But a note landed in my partner Jim’s email inbox a few days ago that made me pause and think about the true importance of this holiday: honoring the valor of our [...]