[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]
Feb 12, 2013 | Categories:Brands, Features, Politics, Social Media | Tags: 9/11, Andrew Cuomo, brand, branding, Cablevision, climate change, Democrat, Ed Koch, Fiorello LaGuardia, Forbes.com, gun control, Hurricane Sandy, Independent, Joe Lhota, legacy, lymphoma, Madison Square Garden, mayor, Metropolitan Transportation Authority, Michael Bloomberg, MTA, New York, New York City, New York Daily News, personal brand, philanthropy, political party, Quinnipiac University, Republican, Rudy Giuliani, Sandy, September 11, smoking ban, soda ban, subway, transit, Twitter, unbranded, Village Voice, website | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 11th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 11, 2013 | Categories:Features, Trends | Tags: Bangkok, Bogotá, cities, Delhi, Dharavi, global warming, India, Jakarta, Kolkata, megacities, Miami, Mumbai, New York City, Paris, problems, Rome, slums, solutions, Tokyo, Trends, trendspotter, trendspotting, urban, What's Next? | Leave A Comment »
I have been volunteering with children’s charities in New York City for almost a decade, but none has touched me as much as my recent visits to the Ronald McDonald House on Manhattan’s Upper East Side. Founded in 1978, the Ronald McDonald House of New York provides temporary housing for pediatric cancer patients and their [...]
Dec 07, 2012 | Categories:CSR, Features, Health and Wellness | Tags: 12 Days of Havas, children, Havas PR, kids, New York City, pediatric cancer, Ronald McDonald House, Ronald McDonald House of New York | Leave A Comment »
[Originally posted on Forbes.com.] Hurricane Sandy was a sucker punch, all right. The storm’s devastation reminded us all—even those of us who feel invincible, because we live in this capital of industry and commerce—of how vulnerable we are. A week after she struck, I’m still in the midst of it, coping without electric power (also [...]
Nov 15, 2012 | Categories:Brands, Features, Insights, Trends | Tags: Bowling Alone, extreme weather, Forbes.com, global warming, Hurricane Irene, Hurricane Katrina, Hurricane Sandy, Irene, Katrina, Manhattan, name, New Orleans, New York City, Panera, Sandy, Staten Island, superstorm, The New York Times, weather | Leave A Comment »
Hurricane Sandy has brought out the best in us, and those of us in the New York City office are now back at our desks, thinking about the people who still don’t have power or who have lost their homes. It’s a tough time for so many, and our thoughts are with everyone.
Nov 05, 2012 | Categories:Agency News | Tags: Hurricane Sandy, New York City, Sandy | Leave A Comment »
Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]
Oct 11, 2012 | Categories:Features, Health and Wellness, Social Media, Technology, Trends, Youth | Tags: adolescents, Healthy Hunger-Free Kids Act, Michael Bloomberg, millennials, Milwaukee, New York City, obesity, Pittsburgh, school lunches, soda ban, sugar, Technology, Teens, Twitter, YouTube | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
You’re aware, surely, of that super-creepy, toe-jam-colored creature who peddles Lamisil on TV commercials by burrowing beneath toenails to infect them with athlete’s foot? In our new age of disgusting, rather than scaring, consumers into action, the fungus as spokesperson is unsavory, but also a success story. That’s because advertisers who want to compel consumers [...]
Apr 26, 2012 | Categories:Advertising, Brainsnacks, Health and Wellness, Trends | Tags: advertising campaign, advertising trends, anti-smoking campaign, Arizona State University, consumers, gross-out factor, methamphetamine, New York City, print advertising trends, shock value | Leave A Comment »
In March, 77 designers showed at ARISE Magazine Fashion Week in Lagos, Nigeria. In spite of some hiccups—the first two days were canceled because of electricity problems; local models complained about disproportionate pay—the event proved the power of African designs on the high-fashion catwalk. Already, Nigeria has carved itself out as a haven for moviemakers; [...]
Apr 24, 2012 | Categories:Brainsnacks, Fashion, Trends | Tags: African fashion, African fashion week, Africaphile, Alek Wek, ARISE Magazine Fashion Week, Buki Akib, fashion trends, Lagos, London, Milan, New York City, Nigeria, Nollywood, Paris, Tiffany Amber, Tsemaye Binitie | Leave A Comment »
Engaged couples today are more often turning to Web-blessed clergy to officiate their nuptials. Though many counties and states don’t keep records of officiants’ religious affiliations, both Ohio and New York City report that the number of people becoming ordained through websites like Universal Life Church, which claims to have certified 20 million ministers worldwide, [...]
Apr 11, 2012 | Categories:Brainsnacks, Social Media, Trends, Youth | Tags: college trends, Conan O'Brien, Fran Drescher, Happily Divorced, Los Angeles, marriage trends, millennials, New York City, Ohio, Omarosa, The Apprentice, TV Land, Universal Life Church, Universal Life Church Monastery, Vermont, wedding trends | Leave A Comment »
How does a stand-up comic make $200,000 in four days? For American wisecracker Louis C.K., it was all about cutting out the middlemen. The popular performer took distribution of his fourth television special, “Live at the Beacon Theatre,” into his own hands, offering it from his website as an unencrypted, high-definition download for the low, [...]
Jan 17, 2012 | Categories:Brainsnacks, Media | Tags: Beacon Theatre, CBS, CNN, comedian, comedy, distribution, e-commerce, entertainment trends, Louis C.K., Media, New York City, NPR, pricing, Radiohead, self-distribution, Web purchase | Leave A Comment »
[Originally posted on the Holmes Report.] I never liked the name Irene. Growing up in New Jersey, I had a crazy aunt with that very name, a religious zealot of sorts who would occasionally swoop into our suburban promised land from Brooklyn (when it wasn’t cool) and frighten me with her views. I have a [...]
Sep 01, 2011 | Categories:Features, Insights, PR, Social Media | Tags: Barack Obama, Brooklyn, communications, earthquake, East Coast, Facebook, Hurricane Irene, Hurricane Katrina, Media, Michael Bloomberg, New York City, PR, public relations, The New York Times, The Weather Channel, Twitter, weather | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
Originally posted on the Huffington Post. I just want to say one word to you. Just one word. Value. Okay, that wasn’t exactly how it went. But just as our view of plastics has changed significantly since the era of The Graduate, the American dream of the 1960s—marriage, a family, a house in the suburbs [...]
Jun 02, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American Dream, Bill Gates, college, college education, Dutch universities, entrepreneurs, entrepreneurship, higher education, Maastricht University, Mark Zuckerberg, New York City, online education, online university, open textbooks, Pew Research, science, Social Media, Technology, The Wall Street Journal, U.K. universities, university, university education, University Facts, University of Phoenix, University of Warwick, value | Leave A Comment »
I am not a picture person. Sure, I’m fascinated by everyone’s pictures on Facebook, Twitter, Flickr and everywhere else in between. But in a world gone picture-obsessed and photo-sharing-wild, I wonder how I might be the only person on the planet who doesn’t document my life through photographs? I’m taking license here to try and [...]
Apr 20, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: blogs, Brown University, Cameron Diaz, celebrity, digital, Elf Yourself, Facebook, Fashion, Flickr, images, Kodak culture, LA Fitness, Middle East, New York City, OfficeMax, photos, physics, pictures, Richard Avedon, Richard Chalfen, Social Media, social media etiquette, Twitter | Leave A Comment »
It’s New York Mercedes-Benz Fashion Week, and around this time in previous years you could usually find fashion writer Cheryl Tan sifting through many invitations to runway shows at her desks at InStyle or The Wall Street Journal and updating her Facebook status about where she was and what she was seeing. Since leaving her [...]
Feb 10, 2011 | Categories:Fashion, Features | Tags: A Tiger in the Kitchen, Cheryl Tan, Facebook, food writer, food writing, H&M, InStyle, Marc Jacobs, Mercedes-Benz Fashion Week, New York City, PR, public relations, Singapore, The Wall Street Journal | Leave A Comment »
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Jan 25, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American-made, Anthony Bourdain, Best Made Company, Biz Stone, building, Dennis Crowley, economy, entrepreneurship, Esquire, Etsy, Euro RSCG Worldwide PR, food trucks, Forbes, gender, gender roles, handmade, Jack Space, jobs, Larry Page, Maine, male bonding, Male in U.S.A., Male in USA, mancession, Mark Zuckerberg, men, men in America, mentrepreneur, New York, New York City, recession, reinvention, Sergey Brin, Sex and the City, Silicon Valley, startups, The Atlantic, Tony Bourdain, Trends, unemployment | Leave A Comment »
This is the fifth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Watch out in 2011 for the return of skin-thickening boot camps to toughen up kids and employees for the rigors of the [...]
Dec 03, 2010 | Categories:Features, Trends | Tags: "60 Minutes", achievement gap, African American, Asian American, authoritative, boot camps, California, Caucasian, China, competitiveness, Deloitte, engineering, entitlement, experience, helicopter parents, Hispanic, India, kids, Michael Bloomberg, millennials, New York City, overprotection, parenting, Pew Research, resilience, Ron Alsop, science, self-discipline, team-oriented, The New York Times, The Wall Street Journal, Tom Friedman, Trends, trendspotter, trendspotting, trophy kids, young people | 5 Comments »
Today, life is one big blur. At home, my office doubles as art gallery, library and dog playroom. In the kitchen, my palette runs more and more toward fusion (anyone else tried chicken with horseradish and curry?). On vacation in coastal Rhode Island this summer, it wasn’t Hurricane Earl we were worried about but Hurricane [...]
Oct 06, 2010 | Categories:Features, Insights, Social Media, Trends | Tags: Amsterdam, blur, Brown University, Canada, Catholic, Chile, Christian, Connecticut, Estonia, Facebook, Google, Holland, home office, Hurricane Earl, Jewish, Kuwait, London, Millennium Development Goals, Muslim, New York City, Nigeria, One Young World, Paris, Rhode Island, SMS, social Web, South Africa, Texas, Trinidad, Turkey, United Nations International Day of Peace, Wikipedia, work-life, Wyclef Jean, Yom Kippur | Leave A Comment »
creativecommons.org/by b0janglesAnd the silver and the bronze. Like most Americans, I was stunned that Chicago didn’t even finish in the top three for the 2016 Summer Olympics. The city was knocked out in the first round with only 18 of 94 votes. It makes me wonder, What will this mean for American bravado? Chicago’s loss [...]
Oct 08, 2009 | Categories:Features, Insights | Tags: America, Atlanta, Beijing, Brand USA, Brands, Brazil, BRIC, Chicago, Copenhagen, International Olympic Committee, Luiz Inacio Lula da Silva, Michelle Obama, New York City, Obama, Olympics, Rio de Janeiro, Russia, Salt Lake City, South America, U.S. Olympic Committee | Leave A Comment »
