[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
[Originally posted on Forbes.com.] Ed Koch, Rudy Giuliani, Fiorello LaGuardia: The mayors of New York City have long been men with outsize personalities and strong personal brands. Not only have they had one of the most influential, highest-profile platforms in the nation, but they’ve also been strategic about positioning themselves and shaping the way others [...]
Feb 12, 2013 | Categories:Brands, Features, Politics, Social Media | Tags: 9/11, Andrew Cuomo, brand, branding, Cablevision, climate change, Democrat, Ed Koch, Fiorello LaGuardia, Forbes.com, gun control, Hurricane Sandy, Independent, Joe Lhota, legacy, lymphoma, Madison Square Garden, mayor, Metropolitan Transportation Authority, Michael Bloomberg, MTA, New York, New York City, New York Daily News, personal brand, philanthropy, political party, Quinnipiac University, Republican, Rudy Giuliani, Sandy, September 11, smoking ban, soda ban, subway, transit, Twitter, unbranded, Village Voice, website | Leave A Comment »
[Originally posted on Forbes.com.] I can’t muster up too much sympathy for a Hollywood star whose personal branding woes haven’t prevented him from earning more money than most of us ever dream of seeing, but from an image point of view, I do feel bad for Ben Affleck. Even after all these years and all [...]
Feb 05, 2013 | Categories:Brands, Features, Insights, Uncategorized | Tags: Academy Awards, Africa, Argo, Ben Affleck, Bennifer, best director, best original screenplay, Boston, brand, branding, charity, Critics' Choice Awards, Dazed and Confused, Forbes.com, Gigli, Golden Globe Awards, Gone Baby Gone, Good Will Hunting, Hollywood, image, J. Lo, Jennifer Garner, Jennifer Lopez, Kathryn Bigelow, Kevin Smith, Matt Damon, movies, New York, Oscars, Perez Hilton, personal brand, Quentin Tarantino, Razzie Awards, reboot, rehabilitation, Steven Spielberg, tabloids, The Town | Leave A Comment »
We’re seeing a whole new faction of people turning to Internet dating sites these days: married people in search of extramarital affairs. AshleyMadison.com, a service targeted to the already wed, reports that each year it sees its largest influx of married moms signing up for the service the day after Mother’s Day. (Evidently far too [...]
Jun 28, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends | Tags: "The Millionaire Matchmaker", Ashley Madison, Badoo, dating trends, divorce trends, Los Angeles, marital trends, marriage trends, Match.com, MissTravel, Mother's Day, New York, OKCupid, online dating, pheromone parties | Leave A Comment »
First Richard Simmons sweated to the oldies, then Billy Blanks kicked the door down for Tae Bo. Now the feel-good fitness fad du jour is the “party workout,” in which the once tedious workout has undergone a nightlife-inspired makeover replete with famous instructors and mash-up DJs, neon spotlights and post-workout “pretendtinis” made from Vitaminwater. There [...]
Apr 13, 2012 | Categories:Brainsnacks, Health and Wellness, Trends | Tags: Barry’s Bootcamp, diet trends, fitness trends, Flywheel Sports, Lady Gaga, Los Angeles, Luc Carl, music trends, New York, Nightclub Cardio, party workouts, SiriusXM, SoulCycle, The Drunk Diet, Zumba | Leave A Comment »
Originally posted on Fuel the Future. Let’s face it: We are living in an over-networked world, with very few boundaries between life, love and work. I’ve been thinking a lot lately about what all this connection means to our already overly scheduled lives and what the payoff is from having thousands of Facebook friends or [...]
Jul 05, 2011 | Categories:Features, Social Media, Technology | Tags: blur, connection, connectivity, Facebook, friends, friendship, gay marriage, Inside Facebook, investment, job seekers, LinkedIn, network, networking, New York, online, ROI, Social Media, social networks, Twitter | 2 Comments »
Originally posted on Fuel the Future. It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep [...]
Jun 29, 2011 | Categories:Features, Health and Wellness, PR, Social Media | Tags: Arthur W. Page Society, Brands, CareerCast, CNBC.com, communications, euro rscg, global warming, Julia Hood, millennials, New York, PR, public relations, scanxiety, social networks, stress, stress envy, stressful, the economy, work, work-life balance, workforce | Leave A Comment »
Now more than ever, fashion bloggers are gaining credibility within the fashion industry. Many are serving as trendsetters, influencing readers’ shopping decisions with their content and recommendations. A few bloggers have even earned acclaim from industry veterans—Tavi Gevinson of Style Rookie styled shoots for BlackBook magazine, Swedish blogger Elin Kling produced a collection for H&M, [...]
Jan 31, 2011 | Categories:Fashion, Features | Tags: BlackBook, bloggers, Bloglovin.com, Bryanboy, Burberry, Daniel Saynt, Elin Kling, Euro RSCG Worldwide PR, fashion bloggers, FashionIndie, H&M, Harper’s Bazaar, Harry Winston, influencers, Lady Gaga, LookBooks.com, Los Angeles Times, Louis Vuitton, Marc Jacobs, Marketing, Mashable, Media, Mercedes-Benz, New York, Polyvore.com, Rebecca Minkoff, Samantha Lim, Social Media, Style Rookie, Tavi Gevinson, The Fashion Spot, Tumblr.com, Wikipedia | Leave A Comment »
This is the third in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after Euro RSCG Worldwide helped introduce metrosexuals [...]
Jan 27, 2011 | Categories:Features, Insights, Trends | Tags: A Continuous Lean, American male, American men, Andy Spade, Austin, Barbour, Belgium, blog, Bloomingdale's, CBGB's, Confederacy, Context, Dany Bahar, denim, Denim Addikt, flea market, Gant, GQ, hetailing, Imogen + Willie, J. Crew, Jack Spade, John Varvatos, Keith Richards, L.L.Bean, Lands' End, London, Los Angeles, Lotus Esprit, Madison, male, men, metrosexual, Michael Williams, Moscot, Nashville, New York, online, online shopping, pop-up, retail, Rolex, shopping, Stag, style, Supre-Quintessence Co., Tellason, The New York Times, The Selvedge Yard, Tina Fey, TMA-1, Tribeca, Uncrate, vintage, website, Wis., Yale | 2 Comments »
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Jan 25, 2011 | Categories:Features, Insights, Technology, Trends | Tags: American-made, Anthony Bourdain, Best Made Company, Biz Stone, building, Dennis Crowley, economy, entrepreneurship, Esquire, Etsy, Euro RSCG Worldwide PR, food trucks, Forbes, gender, gender roles, handmade, Jack Space, jobs, Larry Page, Maine, male bonding, Male in U.S.A., Male in USA, mancession, Mark Zuckerberg, men, men in America, mentrepreneur, New York, New York City, recession, reinvention, Sergey Brin, Sex and the City, Silicon Valley, startups, The Atlantic, Tony Bourdain, Trends, unemployment | Leave A Comment »
After I named ’70s-inspired looks to my “Hot/Not” list for 2011 (they’re going to be hot), a friend pointed me to a beautiful coffee table book called Gypset Style. I love a blended trend term probably more than most people (I’m still hoping my own “Chindia” will take off as much as my “globesity” did), [...]
Jan 19, 2011 | Categories:Features, Trends | Tags: Assouline, Capri, celebrities, Chindia, Easthampton, Fashion, globesity, Goa, gypset, Gypset Style, gypsetters, gypsetting, hippie, Hollywood, hot list, Ibiza, India, Jade Jagger, Julia Chaplin, Kate Hudson, London, luxury, Marfa, Masirah Island, Maybach, Montauk, Morocco, New York, Nowness, Oman, Santa Monica, Technology, technology-free resorts, Trends, Troncones, Venice Beach, Woodstock | 1 Comment »
In her already renowned Nov. 28 New York feature “Waking Up from the Pill,” writer Vanessa Grigoriadis equates the birth control pill to “magic,” but with a catch—although it promises, she professes, “eternal youth” to women, it also causes them to delay starting a family until they discover that they have indeed waited too long. [...]
Dec 13, 2010 | Categories:Features, Health and Wellness | Tags: biological clock, birth control pill, childbearing, endometriosis, fertility, infertility, liberation, New York, parenting, reproductive system, reproductive technologies, the pill, Vanessa Grigoriadis, women | 1 Comment »
You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]
Dec 03, 2010 | Categories:Advertising, Features, Social Media, Trends | Tags: Advertising, Austin, Brands, California, consumers, Facebook, followers, food fests, food trucks, gourmet food trucks, Heavenly, Heinz, Lake Tahoe, Los Angeles, mobile billboard, New York, Social Media, The New York Times, tweet, Twitter, Zagat | Leave A Comment »
In our industry, new buzzwords pop up constantly, and lately it has been “authentic.” Last month, I attended AdweekMedia’s Social Media Strategies conference in New York and its What Teens Want conference in L.A. In normal conference manner, professionals described how they have managed to garner enviable results within their unique market. The lesson learned [...]
Nov 10, 2010 | Categories:Features, Social Media | Tags: AdWeekMedia, authentic, authenticity, brand, brand voice, conversation, Facebook, fan pages, Grayson Chance, H&R BlockThreadless, Honor Society, Lady Gaga, Los Angeles, MySpace, New York, online brand presence, PepsiCo, Pete Wentz, Social Media, Social Media Strategies, The New York Times, transparency, tweet, Twitter, viral content, What Teens Want | Leave A Comment »
I’ve been spotting trends for almost two decades. Trends are hard to figure and harder to tease out. Doing it right means tracking people, social momentum, brands, economies, companies—all in constant motion. But trends also mean business, especially for people in PR; we’ve got to be in and of the culture if we’re going to [...]
Jul 19, 2010 | Categories:Features, Trends | Tags: 23andMe, Brands, Brooklyn, Bushwick, cable news, CNN, David Letterman, disease profiling, emo bling, extremism, Facebook, followers, Foursquare, hyperlocal, immortality, longevity, mammograms, mayoralty, New York, obesity, PR, reality, reality TV, Robin Dunbar, simpler life, social momentum, soda tax, surreal, Survivor, The New York Times, The Onion, Trends, trendspotting, users, website, West Village, Williamsburg | Leave A Comment »
