Marketing the Gap Between Intention and Action

[Originally posted on Forbes.com.] Who’s kidding whom? Reading through my company’s latest Prosumer Report, “Aging: Moving Beyond Youth Culture,” I was struck that around three-quarters of respondents to our 19-country survey say they intend to age gracefully rather than fight it every step of the way. Yet, as the report points out, pharmacies are stocked [...]

Aug 20, 2012 | Categories:CSR, Features, Health and Wellness, Media, Trends, Youth | Tags: "Aging: Moving Beyond Youth Culture", aging, anti-aging, BCC Research, brain, brain health, Canada, communications, consumers, corporate social responsibility, CSR, Daniel Kahneman, Edward Bernays, euro rscg, Fast and Slow, Forbes.com, gratification, marketers, Marketing, Michael Bloomberg, mobility, Neuromarketing, Nobel Prize for Economics, old age, Prosumer Report, Robert Trivers, Thinking, unconscious desires, United States, Youth, youthful | Leave A Comment »