Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish aplomb and keep making hits. In [...]
Aug 16, 2011 | Categories:Brands, Features, Marketing, PR, Social Media, Trends | Tags: always on, blur, Brand Me, consumers, cougar, curate, disrupt culture, globalism, Madonna, marketer, Marketing, mycasting, showmanship, trendsetter, trendspotter | Leave A Comment »
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Jul 14, 2011 | Categories:Features, Social Media | Tags: "like" culture, Advertising Age, approval, Austin, blogs, blur, Connecticut, crowdsourcing, digital age, Facebook, Generation Y, Instagram, iPhone, millennials, mycasting, Neil Strauss, Nike iD, offline, online, Park Slope, self-expression, Social Media, The Wall Street Journal, tweets, Twitter, YouTube | Leave A Comment »
Originally posted on the Huffington Post. This is the second in a series of four. See Euro RSCG Worldwide PR’s latest white paper, “Love (and Sex) in the Age of Social Media,” for more analysis about how Americans think about online romance. There’s a certain set of consumers who don’t just passively consume goods and [...]
Feb 15, 2011 | Categories:Features, Insights, Social Media, Technology, Trends | Tags: Alvin Toffler, blogs, communication, consumers, DIY, Euro RSCG Worldwide, flirting, IM, interactive technologies, iPad, links, love, mycasting, online love, online romance, Prosumers, sex, sexuality, Social Media, SoMe, Technology, texting, Trends, trendspotters, trendspotting, Valentine's Day | 2 Comments »
This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]
Dec 06, 2010 | Categories:Features, Health and Wellness, Social Media, Technology, Trends | Tags: airport security, Arizona State University, Barack Obama, Bill and Melinda Gates Foundation, capitalism, change, Cindy Sherman, credit, Daily Beast, entrepreneurs, Europe, Flint, Health and Wellness, innovators, Ireland, Jewish Museum, journalismf, Madonna, Marc Andreessen, Martin Luther King Jr., Maslow's pyramid, Match.com, Michigan, midlife, mobile photo sharing, mycasting, Netscape, online dating sites, ood, Oprah, optimism, Peace Corps, PicPlz, Politics, recession, recommitment, reflection, refocus, reinvention, resiliency, retirement, Roger Ebert, San Francisco, Silicon Valley, Social Media, SoMe, Spain, tech, TED, Trends, trendspotter, trendspotting, U.S., we can, Yes | 3 Comments »
This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]
Dec 02, 2010 | Categories:Features, Media, Social Media, Technology, Trends | Tags: 127 Hours, Andrew Sullivan, Augusten Burroughs, bloggers, blogs, channels, Chicago, connecting, desktop, Elizabeth Gilbert, Facebook, fanzines, Father Ray Blake, food diaries, gatekeepers, Global Voices, Hard Times, interactivity, Ivanka Trump, John Gilbert, Jott, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, laptop, Little Women, mens' blogs, mommy blogs, mycasting, NaNoWriMo, Nouriel Roubini, novels, Pulitzer Prize, retweet, self-expression, sincerity, Social Media, SoMe, storytelling, Studs Terkel, Swiss Army, Technorati, The Apprentice, The Confessions of Nat Turner, Tolstoy, Trends, trendspotting, Tumblr, tweet, Twitter, War and Peace, William Styron, WordPress | 3 Comments »
Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided [...]
Jul 12, 2010 | Categories:Features, Marketing, Media, Politics, PR, Social Media | Tags: balance, born-again lifestyles, brand, career, community, consumerism, Euro RSCG Worldwide PR, forecast, internships, local, Marian Salzman, Marketing, metrosexual, mycasting, old media, personal brand, prime crisis, public relations, Robin Roberts, Social Media, Stamford Advocate, The Sisterhood, trendspotting | 1 Comment »
