[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
Mere months after Lana Del Rey nonchalantly uploaded her self-made music video onto YouTube, her album reached No. 1 on iTunes in 11 countries. Even as she earns mixed reviews (one journalist writes that Del Rey “single-handedly killed the appeal of DIY”), the video for “Video Games,” with its moving collage of grainy YouTube clips [...]
Apr 09, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends | Tags: Kony 2012, Lana Del Ray, marketing trends, MTV, music industry trends, music video, Rebecca Black, VEVO, VH1, video marketing, video trends, viral video, Warner Music Group, YouTube | Leave A Comment »
Every now and again, even the savviest of PR professionals can feel a little, well, uninspired. Too often we are tempted to tap the same bag of tricks when looking for ways to make some serious noise for clients. Celebrity spokespeople have long been a part of this business, and with good reason. What better [...]
Aug 18, 2011 | Categories:Brands, Features, PR | Tags: Abercrombie & Fitch, anti-spokesperson, celebrity, Jersey Shore, Mike Sorrentino, MTV, New Jersey, public relations, spokespeople | 2 Comments »
Between the launch of her first novel, A Shore Thing, and the premiere of Season Three of MTV’s “Jersey Shore,” it seems that everywhere you turn, you see Nicole “Snooki” Polizzi. (Even my uncle saw her out his window the other day, as she and her castmate JWoWW looked into buying the house across the [...]
Jan 31, 2011 | Categories:Features, Social Media | Tags: AOL, David Letterman, Facebook, ghostwriting, Jersey Shore, JWoWW, Marian Salzman, Media, MTV, New York Times best-seller, Nicole Polizzi, promotion, reality TV, Snooki, The New York Times, Trends, trendspotter, trendspotting | 3 Comments »
