12/12/12
Our annual trends report launched on Dec. 12. This year’s book, What’s Next? What to Expect in 2013, is the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and [...]
Dec 17, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, Africa, Co, Facebook, imperfection, money, Twitter, What's Next? | Leave A Comment »
Our Lucky Numbers—and Yours

Today is exceptional for numerous reasons—just ask the thousands of couples who plan to get married on this special date: 12/12/12. For Havas PR, this day (the last triple date for 100 years) marks the finale of one terrific agency initiative and the debut of our next one. (120M Books is what it’s called; read [...]
Dec 12, 2012 | Categories:CSR, Features, PR, Trends | Tags: #GivingTuesday, 12 Days of Havas, 12/12/12, 120M Books, 2013, airbnb, Bob Woodruff Foundation, corporate social responsibility, CSR, David Jones, Delete Blood Cancer, e-publishing, education, event planning, GMHC, Havas PR, Havas Worldwide, Home Base Program, Hurricane Sandy, Indigenous Peoples Law & Policy Program, K.I.D.S., love, media relations, money, One Young World, Pajama Program, PR News CSR A-List, relationships, Ronald McDonald House of New York, Trends, trendspotter, trendspotting, University of Arizona, Venture for America, weather, What's Next? | Leave A Comment »
Trendspotting: Saving for the Future
If there is a bright side to the world’s economic struggles, it’s that it seems to have reminded everyone of the importance of saving money. ING Direct has led the banking industry in taking advantage of this savings boom with its tagline “Save Your Money” and by pushing its Orange Savings Account. The recent wave [...]
Dec 05, 2012 | Categories:Brainsnacks, Marketing, Trends | Tags: grocery auctions, ING Direct, LivingSocial, money, Orange savings account, Quidco, saving money, Schoola, Starbucks, the economy | Leave A Comment »
12/12/12
Mark your calendars for the launch of our annual trends report. This year’s book, What’s Next?, will be the first title under our agency’s new 120M Books imprint. It takes a look at trends in 30 categories affecting the global culture now and next, from Africa and An Imperfect World to Tomorrow’s Money and Your [...]
Nov 13, 2012 | Categories:Agency News, Social Media, Trends | Tags: #120MBooks, #whatsnext, 120M Books, 2013, Africa, annual trends report, Co, Facebook, global culture, mind and mood, money, Psyche, Trends, Twitter | Leave A Comment »
Trendspotting: ‘Friends’ with Benefits
In need of a PR shot in the arm, banks rally for “fans” via social networks Sallie Mae and the gang can no doubt be blamed for eroding consumer confidence in financial institutions, but the recent, widespread addition of debit card fees hasn’t helped bridge any gaps. (And then there were those, ahem, bailouts that [...]
Nov 21, 2011 | Categories:Brainsnacks | Tags: Bank of America, banks, consumer finance, consumer trends, Farmville, HSBC, J.P. Morgan, money, Occupy Wall Street, protests, Social Media | Leave A Comment »
Trendspotting: Marriage Material
Mo’ Money, Mo’ Relationship Problems Why a full bank account may bankrupt a happy marriage, and other threats to the once-sacred institution Attention, single ladies: There appears to be a serious shortage of marriage-worthy men. A number of factors are at play, including women’s growing nonchalance about traditional marriage. Cold hard cash is a likely [...]
Oct 19, 2011 | Categories:Brainsnacks | Tags: careers, cultural trends, divorce, economy, gender relations, gratitude, jobs, marriage, married couples, men, money, relationships, socio-economic conditions, tradition, unemployment, women | Leave A Comment »






