[Originally posted on Forbes.com.] It used to be that receiving a CEO title—and the corner office and tufted-leather sofa that came with it—was the acme of professional success. It was the recognition of a lifetime of hard work, of moving up the ranks, of following the path to its pinnacle. Once you’d arrived there, where [...]
Mar 22, 2013 | Categories:Brands, Features, Marketing | Tags: 20-something, ad sales, adventure, America's Cup, Arielle Patrice Scott, Bianca Bosker, Bill Gates, billionaire, brand, Bravo, cable TV, CEO, college, corner office, corporate, corporate brand, Daily Candy, daredevil, digital, dropout, entertainment, entrepreneur, entrepreneurship, Facebook, Fandango, fearlessness, female entrepreneur, Green Is Universal, hard work, Harvard, Healthy at NBCU, Henry Ford, Hispanics at NBCU, innovation, innovators, integrated media, InternshipIn, iVillage, kite surfing, Larry Ellison, Lean In, Marissa Mayer, Mark Zuckerberg, Marketing, mavericks, mobile, monetization, MTV, mun2, NBC Universal, Oxygen, personal brand, rebellion, revenue, Richard Branson, risk, risk taking, rule breaking, sailing, sexy, shareholders, Sheryl Sandberg, Silicon Valley, social, spiritual growth, Sprout, Stanford, startup, Steve Jobs, Technology, telecommuting, Telemundo, the Huffington Post, Thiel Fellowship, title, TV One, Virgin, Walt Disney, women, Women at NBCU, Yahoo | Leave A Comment »
[Originally posted on the Huffington Post.] This is the 10th in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Jan 07, 2013 | Categories:Features, Technology, Trends | Tags: Africa, African Lion, Algeria, Asian Tiger, Botswana, Cape Verde, China, Dambisa Moyo, Dayo Olopade, economic growth, Gabon, Ghana, India, Kenya, labor, M-Pesa, manufacturing, middle class, mobile, mobile money, Namibia, natural resources, poverty, purchasing power parity, raw materials, recycling, South Africa, telecommunications, Trends, trendspotter, trendspotting, What's Next? | Leave A Comment »
With all the noise about mobile ads, it would be hard to blame you for just assuming print ads had died and gone to marketing heaven. But smartphone-interactive codes, specifically QR codes, have taken the traditional ad market by storm; more than 10 percent of ads in the top 100 magazines in the U.S. now [...]
Dec 12, 2012 | Categories:Advertising, Brainsnacks, Marketing, Technology, Trends | Tags: Advertising, codes, Guinness, Jossle, mobile, mobile apps, QR codes, smartphone | Leave A Comment »
A few years ago, digital image programs basically meant Photoshop. But with the increasing number of picture-sharing sites like Imgur and Instagram, which now is now more popular on mobile devices than Twitter is, users have the freedom to manipulate and share photos like never before. This has led to a new type of storytelling, [...]
Nov 28, 2012 | Categories:Brainsnacks, Marketing, Social Media, Technology, Trends | Tags: digital images, Facebook, Facebook timeline, Fancy, Imgur, Instagram, mobile, photos, Photoshop, pictures, Pinterest, share, Social Media, storytelling, Twitter | Leave A Comment »
No one used to love shopping in stores on Black Friday more than I did. It was a ritual that started with my mother on Thanksgiving morning, before the turkey and stuffing even made it into the oven. Getting the morning paper was like Christmas Day, with the anticipation of shopping. We’d map out our [...]
Nov 06, 2012 | Categories:Advertising, Features, Marketing, Media, Social Media, Technology | Tags: Amazon, Best Buy, Black Friday, cloud, Deloitte, holiday sales, holiday shopping, IBM, mobile, mobile apps, mobile shopping, National Retail Federation, online shopping, retail, retailer, shopping, shopping stampede, SOASTA, the economy | Leave A Comment »
I have Sept. 12 circled on my calendar. The day that could change my life. The day I might decide to say “yes” to a certain someone who is going to be there for me, for better or for worse, all the days of … a two-year phone contract. When I heard that Apple might [...]
Sep 05, 2012 | Categories:Features, Marketing, Social Media, Technology, Trends | Tags: Apple, Apple iPhone 5, consumer behavior, emotion, Galaxy, Galaxy S III, Google Chrome, iPhone, iPhone 5, mobile, mobile technology, Samsung, Samsung Galaxy, smartphone, The Hunger Games, Verizon | 3 Comments »
Since last fall, when millions of BlackBerry owners were unable to send or receive emails or messages for several days, the drone of negative buzz surrounding Research in Motion (RIM) has grown to a roar. The cries of detractors reached such a fevered pitch that co-CEOs Jim Balsillie and Mike Lazaridis recently stepped down, in [...]
Feb 09, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: BlackBerry, cellphones, consumer electronics, data security, EMEA market, global market, mobile, Research in Motion, RIM, smartphones, Social Media, stock market, telecommunications, wireless | Leave A Comment »
This is the first in a series of 32 posts—each one a section from Euro RSCG Worldwide PR’s “The Big Little Book of Nexts,” which in total features more than 150 sightings for 2012. It’s the biggest, most robust annual trends report ever from @erwwpr CEO Marian Salzman and her trendspotting team. To download the [...]
Nov 28, 2011 | Categories:Advertising, Brands, Features, Marketing, Social Media, Technology, Trends | Tags: authenticity, Beck's, Brands, Chrysler, community, digital, Dr Pepper Ten, farmers markets, gender gap, Green Box, Jell-O, Levi's, local, mobile, Net-a-Porter, Occupy Wall Street, Prosumers, smartphones, Steve Jobs, Style.com, Summer's Eve, Top Chef, tradition, transparency, Trends, trends 2012, Twitter, vitaminwater, Wendy's | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. Remember that scene in Bye Bye Birdie in which a teenaged Ann-Margret starts a telephone chain with all her friends? For the millennial generation, making actual phone calls feels about as relevant as a musical that’s set in the 1950s. True, “Glee” has made the younger [...]
Apr 22, 2011 | Categories:Features, Social Media, Technology | Tags: apps, brand, cell phone, communication, communications tool, Facebook, iPhone, landlines, millennials, mobile, Pandora, smart phone, telephone, texting, YouTube | Leave A Comment »
With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Apr 18, 2011 | Categories:CSR, Features, Social Media, Technology, Trends | Tags: change, charity, Charity: Water, collaboration, community, creativity, CSR, Egypt, Euro RSCG Worldwide, Euro RSCG Worldwide PR, Gen Y, good works, Iran, Japan, Justin Bieber, Kellan Lutz, Lady Gaga, Marian Salzman, millennials, mobile, pop culture, PR, Prosumer Report, public relations, social issues, Social Media, socially responsible, Taylor Swift, Trends, Tunisia | 1 Comment »
This is the 11th in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. How does a trend get legs? Some trends start small and grow elephantine as if by force of nature, like the rise [...]
Dec 13, 2010 | Categories:CSR, Features, Health and Wellness, Technology, Trends | Tags: Africa, Android, Apple, apps, Asia, Black Friday, BusinessWeek, change, digital banking, Flipboard, Havas, Health and Wellness, IMF, innovators, iPad, iPhone, Jeff Bezos, Kindle, Latin America, Mark Penn, micro-inverters, Microtrends, minitrends, MIT, mobile, mobile banking, mobile phones, Mobile World Congress, Nokia, Project Masiluleke, recession, Renewable Energy World, Reuters News Pro, small-scale solar, SMS banking, South Africa, TechCrunch, Technology Review, The New York Times, The Wall Street Journal, TMCnet, Trends, trendspotter, trendspotting, U.N. Foundation, Vodafone, women | 2 Comments »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
