[Originally posted on Forbes.com.] Andrew Mason’s unsurprising ouster from Groupon last week wasn’t entirely about his personal brand. As anyone who has been paying attention knows, the group-discount company has been performing spectacularly badly. Its fourth-quarter earnings report was awful, with a GAAP loss of 12 cents per share—that’s 10 cents more (or six times [...]
Mar 05, 2013 | Categories:Brands, Features, Media, Social Media, Technology | Tags: accountability, accounting, accounting gaffes, adolescent, Andrew Mason, Battletoads, behavior, Bloomberg Businessweek, brand, candid, CEO brand, CEO branding, Chicago Tribune, daily deal, Eric Lefkofsky, experience, fraternity, GAAP loss, Goldman Sachs, Greg Smith, Groupon, grownup, honesty, IPO, irreverent, John Paczkowski, juvenile, millennials, personal brand, Peter Kafka, resignation letter, responsibility, Sam Gustin, SEC, share price, Silicon Valley, stunts, tech boom, The New York Times, Time, transparency, video game, Wall Street | Leave A Comment »
[Originally posted on the Huffington Post.] This is the third in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Dec 07, 2012 | Categories:Features, Technology, Trends, Youth | Tags: austerity, Collaborative Consumption, college, consumer confidence, debt, double dip, education, Europe, food stamps, frugal consumption, Greece, millennials, poverty, sharing economy, Spain, Technology, the economy, the Huffington Post, Trends, trendspotter, trendspotting, unemployment, virtual, What's Next? | Leave A Comment »
As technology evolves and the economy drives much of our lives, the importance of (and even the definition of) a millennial continues to change. The dictionary defines a millennial as someone born during the 1980s and 1990s, but—as I can attest, since I’m a member of this demographic and work for an agency that has [...]
Oct 11, 2012 | Categories:Features, Health and Wellness, Social Media, Technology, Trends, Youth | Tags: adolescents, Healthy Hunger-Free Kids Act, Michael Bloomberg, millennials, Milwaukee, New York City, obesity, Pittsburgh, school lunches, soda ban, sugar, Technology, Teens, Twitter, YouTube | Leave A Comment »
On Thursday, @erwwpr CEO Marian Salzman will be the featured speaker for a live Q&A about generational trends and the shopper mindset at the International Retail Design Conference (IRDC) in Chicago. She’s prepared to give her insights on retail trends she predicted for 2012 and those she sees on the horizon, plus specific ideas about [...]
Sep 03, 2012 | Categories:Agency News, Trends, Youth | Tags: baby boomer, boomer, consumer behavior, Gen X, Generation X, generational trends, generations, International Retail Design Conference, millennials, shopper mindset, shopping, Trends | Leave A Comment »
Here’s a tall tale of two cities: In both Manhattan and Miami, developers are continually expanding existing spaces to accommodate wealthy buyers whose desire for ever more square footage seems almost insatiable. Developers say the answer in many high-rises has been to tear down walls and open whole floors, combining residences to maximize space—pushing home [...]
Aug 15, 2012 | Categories:Brainsnacks, Marketing, Trends, Youth | Tags: combining real estate, home value, Japan real estate, Jennifer Aniston, Miami real estate, millennial trends, millennials, New York City real estate, real estate bubble, real estate trends, Toronto real estate, vacation home sales, vacation homes | Leave A Comment »
Looking to boost your PBI (personal brand index) and secure that dream job or snag some new clients? Now that we’ve entered an age in which a solid personal brand strategy is as important as a lack of typos on your résumé, the name of the game is no longer self-promotion but self-curation. We live [...]
Jun 15, 2012 | Categories:Brands, CSR, Features, Marketing, Politics, PR, Social Media, Youth | Tags: Brand Me, cause, consumer brands, Euro RSCG Worldwide, Facebook, Google, LinkedIn, millennials, Naomi Troni, PBI, personal brand, personal brand index, Pinterest, privacy, self-curation, Social Media, social networks, strategy, Twitter | 1 Comment »
While anyone would argue that Generation Y’s potential is immeasurable, the reality is that the expectation of immediate results is something unique to my peers. Gratification now comes so easily with social media, smartphones and numerous other ways to access the Internet at virtually any time and place. (Ha. Virtually. Get it?). This “now” way [...]
May 30, 2012 | Categories:Advertising, Features, Social Media, Technology, Trends, Youth | Tags: connected, connection, Generation Y, Google, Hyundai, instant gratification, Internet, Jeff Bridges, Kelly Mooney, millennials, now, Social Media, The Ten Demandments, virtual | 1 Comment »
We recently had Take Our Daughters and Sons to Work day, but many workers are more concerned about bringing their other babies to work—their smartphone, tablet, laptop, etc. A trend dubbed BYOD (Bring Your Own Device) or BYOT (Bring Your Own Tablet or Bring Your Own Technology) is most common in the technology, financial and [...]
May 04, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends, Youth | Tags: Australia, bring your own device, bring your own technology, BYOD, BYOT, Canada, Facebook, IT trends, millennial trends, millennials, North America, Singapore, smartphones, social networks, work trends, workplace trends | Leave A Comment »
[Originally posted on the Huffington Post.] I remember being blown away by “An American Family,” what was a compelling and unorthodox documentary miniseries when it was made back in 1973, which showed the world that the “typical” American family was anything but. Much time has passed since the Louds captivated our psyches (HBO recently [...]
Apr 30, 2012 | Categories:Features, Insights, Politics, Social Media, Technology, Trends, Youth | Tags: "An American Family", American family, Ann Romney, Barack Obama, blended families, college, divorce, election, Facebook, family, Foursquare, income gap, interracial marriage, jobless millennials, John Edwards, Luiz Inacio Lula da Silva, Lula da Silva, millennials, Mitt Romney, Newt Gingrich, nuclear family, same-sex marriage, Sheryl Sandberg, social norms, Technology, Twitter, unwed mothers | Leave A Comment »
Engaged couples today are more often turning to Web-blessed clergy to officiate their nuptials. Though many counties and states don’t keep records of officiants’ religious affiliations, both Ohio and New York City report that the number of people becoming ordained through websites like Universal Life Church, which claims to have certified 20 million ministers worldwide, [...]
Apr 11, 2012 | Categories:Brainsnacks, Social Media, Trends, Youth | Tags: college trends, Conan O'Brien, Fran Drescher, Happily Divorced, Los Angeles, marriage trends, millennials, New York City, Ohio, Omarosa, The Apprentice, TV Land, Universal Life Church, Universal Life Church Monastery, Vermont, wedding trends | Leave A Comment »
[Originally posted on the Huffington Post.] Now that the recession has retreated just a bit from American shores, we’re being allowed a better look at its aftermath. To be frank, it’s not pretty, especially for millennials and their parents. Many of the latter co-signed on student loans and must cope with the loss of a [...]
Mar 23, 2012 | Categories:Features, Insights, Youth | Tags: American Dream, American optimism, AmeriCorps, college, education, helicopter parents, millennials, millennials unemployment, mortgage crisis, prime crisis, recession, STEM, STEM degrees, student loan debt, student loans, unemployment, value of education | Leave A Comment »
Might résumés be going the way of college applications—all digital and no longer printed out on paper heavy with hope? Yes and no. Though some companies are asking for links to a candidate’s Web presence in lieu of a résumé while others are requiring candidates complete online quizzes or challenges, most still anticipate the résumé [...]
Mar 16, 2012 | Categories:Brainsnacks, Technology, Trends, Youth | Tags: baby boomers, electronic résumés, employment, employment trends, Generation X, job loss, job search, jobs, millennials, paper résumé, Procter & Gamble, QR codes, recession, résumé, Starbucks, teenagers, tracking systems | Leave A Comment »
If you’re in your 20s (or were born between 1980 and 1994), you may want to sit down for this. As much as Gen Y’s elders are trying to get a handle on the often puzzling motivations of the younger group, corporate America still doesn’t hold a terribly high opinion of these millennials, dubbing them [...]
Feb 14, 2012 | Categories:Brainsnacks, Youth | Tags: baby boomers, corporate America, cultural trends, employment, Generation Y, great recession, job market, jobs, millennials, self-esteem, self-esteem generation | Leave A Comment »
When Pippa Middleton wore a flannel shirt, you must have known. Dude, grunge is back. The look caught fire, again, in America’s northwest and quickly appeared on street fashion blogs around the world—in the U.K., Montreal, Sydney (even India, for that matter). Harry Potter darling—and budding fashionista—Emma Watson showed up for her first day back [...]
Dec 23, 2011 | Categories:Brainsnacks, Fashion, Trends | Tags: Doc Marten, fashion trends, grunge, millennials, Nevermind, Nirvana, Pearl Jam, Pippa Middleton, pop culture, shoes, Soundgarden | Leave A Comment »
Soft Rock The utilitarian masculinity of ’90s grunge fashion is back—but sweeter this time When Pippa Middleton wore a flannel shirt, you must have known. Dude, grunge is back. The look caught fire, again, in America’s northwest and quickly appeared on street fashion blogs around the world—in the U.K., Montreal, Sydney (even India, for that [...]
Oct 28, 2011 | Categories:Brainsnacks | Tags: Doc Marten, fashion trends, grunge, millennials, Nevermind, Nirvana, Pearl Jam, Pippa Middleton, pop culture, shoes, Soundgarden | Leave A Comment »
A Major Upheaval U.S. college students are encouraged to major in STEM fields to fill empty positions and rev the economy When it comes to the American job market, or lack thereof, there are some troubling incongruities. For instance: Why, with 14 million people pounding the pavement looking for work, do 52 percent of U.S. [...]
Oct 17, 2011 | Categories:Brainsnacks | Tags: college, cultural trends, economy, education, job market, jobs, majors, millennials, STEM degrees, students, Technology, unemployment, university, workers | Leave A Comment »
E-Books Get Juvenile Teens today aren’t reading books so much as they’re listening to them, watching them and interacting with them Not unlike their parents, kids have become multitasking electronic-media sponges. The typical teen stuffs his face with nearly eight hours of online content a day; taking into account that he’s often engaging several mediums [...]
Oct 13, 2011 | Categories:Brainsnacks | Tags: Ainsley’s Diary, digital books, e-books, Facebook, Generation Y, Harry Potter, J.K. Rowling, millennials, Open Road integrated media, Pottermore, publishing, Teens, triggered events, Wattpad, webisode | Leave A Comment »
Originally posted on the Huffington Post. Remember that stress-envy thing we were all feeling in the late ’90s? You know, talking about how much we were working, how tired we were and how there were simply not enough hours in the day? We wore our stress with a badge of honor. And there was a [...]
Aug 30, 2011 | Categories:Features, Politics, Social Media, Trends, Youth | Tags: Barack Obama, British riots, David Cameron, devotion, disconnect, euro rscg, Facebook, Great Depressionr, indulgent, Internet, millennials, Nicolas Sarkozy, recession, smartphone, Social Media, stress, the economy, the Hamptons, vacation, work, work-life balance, workforce | Leave A Comment »
As the 10th anniversary of Sept. 11 approaches, we remember those who died, we try to give voice to the collective emotions we felt then and still carry today, and we consider how the decade since the attacks has shaped us. But it is especially enlightening to realize what it all means to today’s 20-somethings, [...]
Jul 22, 2011 | Categories:Features, Youth | Tags: 20-somethings, 9/11, 9/11 anniversary, Afghanistan, Call of Duty, CNN, college, economy, entrepreneurs, fallen soldiers, Fast Company, gaming, Generation Y, Ground Zero, Iraq, joblessness, Middle East, military, millennials, Navy SEALs, Osama bin Laden, Sept. 11, student loans, terror attacks, the economy, The Wall Street Journal, unemployment, video games, Youth | Leave A Comment »
Originally posted on the Huffington Post. I recently spotted a stat on Ad Age about how today’s millennials (68 percent of them) ask friends for their opinion before they try a restaurant. I’ve done a lot of research on the Y set and know they are very codependent (why do anything solo except perhaps an [...]
Jul 14, 2011 | Categories:Features, Social Media | Tags: "like" culture, Advertising Age, approval, Austin, blogs, blur, Connecticut, crowdsourcing, digital age, Facebook, Generation Y, Instagram, iPhone, millennials, mycasting, Neil Strauss, Nike iD, offline, online, Park Slope, self-expression, Social Media, The Wall Street Journal, tweets, Twitter, YouTube | Leave A Comment »
Originally posted on Fuel the Future. It’s hard not to feel stressed, and all the time. For starters, there’s global weirding and the many unknowns (and knowns!) of the economy. As PR people, life moves so fast because of how quickly media is changing; what exactly is news today, and how can we possibly keep [...]
Jun 29, 2011 | Categories:Features, Health and Wellness, PR, Social Media | Tags: Arthur W. Page Society, Brands, CareerCast, CNBC.com, communications, euro rscg, global warming, Julia Hood, millennials, New York, PR, public relations, scanxiety, social networks, stress, stress envy, stressful, the economy, work, work-life balance, workforce | Leave A Comment »
Originally posted on the Holmes Report. When watching “Mad Men,” it’s hard not to revel in the decadent splendor of indulgence, of three-martini lunches and an endless stream of smoke rings. At the same time, it’s hard to relate to the idea of smoking in an airplane or even a house, or lighting up after [...]
Jun 17, 2011 | Categories:Features, Health and Wellness, Technology, Trends | Tags: addiction, Apple, brain cancer, brain health, cell phones, cigarettes, digital, Mad Men, millennials, Motorola, Nielsen, Nokia, telecom, texting, The Holmes Report, Truth, tweeting, Twitter, work-life balance, World Health Organization | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. Remember that scene in Bye Bye Birdie in which a teenaged Ann-Margret starts a telephone chain with all her friends? For the millennial generation, making actual phone calls feels about as relevant as a musical that’s set in the 1950s. True, “Glee” has made the younger [...]
Apr 22, 2011 | Categories:Features, Social Media, Technology | Tags: apps, brand, cell phone, communication, communications tool, Facebook, iPhone, landlines, millennials, mobile, Pandora, smart phone, telephone, texting, YouTube | Leave A Comment »
