Trendspotting: In the Drink
Beer is one of the few things, along with technology, that eternally budget-conscious Americans won’t skimp on. In the U.K., too, beer sales survived the most dismal days of the recession. Once marketed on the premise that an ice-cold beer is a good beer, beer has been held to higher taste standards in recent years. [...]
Words of Devotion
At the beginning of my first long weekend at @erwwpr, I decided I would take the weekend off from social media, email and pretty much everything outside of actual human contact. Nothing against social media, but as it becomes an increasingly important part of my job, I like to maintain a balance between the real [...]
Is Storytelling Old News?
Originally posted on Fuel the Future. As someone who has watched trends for many years and come up with a few buzzwords of my own, I’m amused and startled by this notion of “storytelling” as the newest bit of jargon working its way into our marketing/PR vernacular. In the canon of marketing, it seems fair [...]
A Lost Generation?
As the 10th anniversary of Sept. 11 approaches, we remember those who died, we try to give voice to the collective emotions we felt then and still carry today, and we consider how the decade since the attacks has shaped us. But it is especially enlightening to realize what it all means to today’s 20-somethings, [...]
