You Are the Company You Keep
[Originally posted on Forbes.com.] Personal branding is the name of the game these days, and in our age of radical transparency it is informed not just by how you present yourself but also by the people you associate with. Just as product- and service-based brands have to choose their celebrity ambassadors carefully, individuals looking to [...]
Look Who’s Talking
Fall is just around the corner and with it comes a whole new batch of talk shows, plus big changes to some of the old favorites. No doubt PR and advertising professionals are paying close attention to which will sink and which will swim. Evergreen darling “Live! with Kelly” is returning on Sept. 4 with [...]
The Power of a (Soon-to-Be) Princess
Since news of the royal engagement of Prince William and Kate Middleton hit the airwaves in November, there has barely been a day that’s passed without some sort of news coverage about the princess-to-be and her wedding plans. Euro RSCG Worldwide PR’s president, Marian Salzman, even named Middleton twice on her “Hot 100” list of [...]
Let’s Move!
creativecommons.org/by Ed Yourdon While listening to NPR recently, my disappointment grew as callers complained about Let’s Move, a new government-sponsored initiative that aims to conquer childhood obesity and general poor health. One person said something to the effect of, “We’re trying to make children too skinny,” while another said, “Our culture only likes thin people.” An [...]
Losing the Gold
creativecommons.org/by b0janglesAnd the silver and the bronze. Like most Americans, I was stunned that Chicago didn’t even finish in the top three for the 2016 Summer Olympics. The city was knocked out in the first round with only 18 of 94 votes. It makes me wonder, What will this mean for American bravado? Chicago’s loss [...]
