Predictions for Thriving in the Near Future
[Originally posted on the Huffington Post.] This is the final post in a series of 14 expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dads: The New Moms
[Originally posted on the Huffington Post.] This is the sixth in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dude, Where’s Your Concealer?
As a guy living in New York City and turning 30 next year, I spend a little more time at the gym, have a bit more seniority in my career and each day am further from caring about what Demi Lovato is up to. After all, I was raised on the real music of Britney [...]
Trendspotting: Marriage Material
Mo’ Money, Mo’ Relationship Problems Why a full bank account may bankrupt a happy marriage, and other threats to the once-sacred institution Attention, single ladies: There appears to be a serious shortage of marriage-worthy men. A number of factors are at play, including women’s growing nonchalance about traditional marriage. Cold hard cash is a likely [...]
A Bit Hormonal?
I wrote a blog post about the infidelities of Tiger Woods in late 2009, and only a few weeks ago I penned one about the Arnold Schwarzenegger sex scandal, so when Congressman Anthony Weiner announced his Twitter sex show yesterday, I had to go for the trifecta. The exception, this time, is that I feel [...]
Stuff Dads Say
This is the fifth in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. If you’ve been searching for parenting advice on the Internet lately, you might have noticed the huge number of pontificating papas. With the male [...]
A United Front
This is the fourth in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. If you are a female who does some traveling, maybe you have noticed a complacency on the part of men when it comes to [...]
Hetail Therapy
This is the third in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after Euro RSCG Worldwide helped introduce metrosexuals [...]
Second Nature
This is the second in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. Is it back to nature for city boys these days? If you look around Manhattan or Brooklyn (the new old Manhattan), or Portland or [...]
Introducing the Mentrepreneur
This is the first in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. What is going on with men in the workplace? We’re already seeing one of the biggest shifts in the gender pendulum in recent times, [...]
Gender Bender
This is the ninth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. “The dollies got restless.” This line from an article in Newsweek in March 2010 remembering the landmark 1970 class-action suit that 46 [...]
Ad Men
June has been a great month for men. We’ve seen some amazing baseball (even if credit wasn’t given where it was due, namely to Armando Galarraga), the Stanley Cup was won in game seven and the World Cup is back. Men have also been enjoying the spotlight in the ad space. At this year’s Cannes Lions International [...]
Why Purple Will Be the New Blue
Originally posted on the Huffington Post. Ten years ago, I predicted that blue would be the new green. When I released my annual trends forecast for 2000, I pointed to the power of Millennium Blue. I meant it figuratively—our concern with all things environmental would morph into heightened awareness about the world’s water supply (and, [...]
How Americans See Health Care: A Broken Mirror
This is the third in a series of six. Americans wanted change. With the passage of the health-care reform package, they got it. And with a March 25 Rasmussen poll saying 55 percent of Americans want the bill repealed, they now seem to want to give it back. At a glance, the American people seem [...]
Cheers!
There are many reasons those of us in the communications field like “Mad Men.” There’s the joy of verisimilitude, the pleasure of historical accuracies and the simple excitement of seeing a campaign well done. And then there’s the self-congratulation about how far we’ve come. In 2010, women and men are equals, no one smokes anymore [...]
Rethinking the Presidency
Originally posted on the Huffington Post. President Obama’s latest poll numbers may be decent—a New York Times/CBS News poll found that he has higher approval ratings than the GOP, and that more Americans blame Congress, George W. Bush and Wall Street for our problems than they do him—but we hoped for better than decent from [...]
The Latest Rage in Men’s Fashion
Image is everything in fashion, as well as in public relations. Whether it’s how a message is communicated or how a designer’s outfit is worn on the runway, preserving an “image” is what sets brands such as Gucci and Hermès apart from Gap and H&M. It’s our job as PR professionals to make sure it’s [...]
