It seems as if not a day goes by that an unlucky patron finds something exceptionally off-putting in his fast-food meal. Fortunately, the fast-food industry has responded and begun moving in a pretty surprising direction for the business: quality. Industry leader McDonald’s has put out an ad campaign that focuses on its ingredients and puts [...]
Nov 07, 2012 | Categories:Brainsnacks, Health and Wellness, Marketing, Trends | Tags: all-natural, Chipotle, fast food, hormone-free, McDonald's, Quiznos, Wendy's | Leave A Comment »

[Originally posted on the Huffington Post.] Everybody’s talking about the inevitable social media fatigue setting in, but I myself am having a wicked case of brain blur. At any given time, my head is filled with ways to solve problems that often have no answer, as in trying to make sense of how to communicate [...]
Nov 04, 2011 | Categories:Features, Marketing, Media, PR, Social Media | Tags: ABC, Amanda Knox, Amazon, blur, brain blur, J.C. Penney, Jeff Bezos, Marketing, McDonald's, Microsoft, Missoni, PR, public relations, Social Media, social media fatigue, Steve Jobs, Target, Twitter, Wal-Mart, Wall Street, Yahoo | Leave A Comment »

[Originally posted on the Huffington Post.] Behold the velocity of change, where technology has enabled a Mach 11 approach to spreading and receiving information. And as an outcome of all this now-or-now business, the rumor mill is not only buzzing but also shouting down the lane. It’s not at all unlike the virus portrayed in [...]
Nov 01, 2011 | Categories:Brands, Features, PR, Social Media, Technology | Tags: Anthony Weiner, Apple, Ashton Kutcher, buzz, change, China, Demi Moore, Facebook, freedom of speech, hype, Internet, iPhone, Kodak, Los Angeles Times, McDonald's, Occupy Wall Street, PR, public relations, Sina Weibo, Social Media, TMZ, transparency, Vladimir Putin, Whole Foods | Leave A Comment »

Originally posted on the Holmes Report. I’m not sure anyone could have predicted the madness—the sheer intensity of the late-summer romance between fast-fashion-hungry shoppers and Missoni’s line for Target. From Manhattan to Memphis, the blink-and-it-was-gone pop-up collection from the Italian luxury goods maker was a hit beyond Target’s wildest dreams—testing the mettle and resourcefulness of [...]
Sep 21, 2011 | Categories:Brands, Features, Marketing, Trends | Tags: Apple, brand partner, Chrysler, customers, designer, Fashion, Fiat, Italy, Jeep, Marketing, Maserati, McDonald's, Missoni, Nike, partnership, pop-up, retail, shopping, Target, transcendent brand | Leave A Comment »

Originally posted on the Holmes Report. Is Ronald McDonald about to retire his wig? According to the AP, Mr. McDonald, at 48, is in the throes of a midlife crisis. That flame-haired icon of a greasy, fries-filled youth may be hitting the highway and looking for other work soon. With all of the sensitivity toward [...]
Jun 01, 2011 | Categories:Advertising, Features, Health and Wellness, Marketing, Social Media | Tags: Burger King, Cap'n Crunch, childhood obesity, children, Corporate Accountability International, Happy Meal, Lucky Charms, Marketing, marketing to kids, mascot, McDonald's, Ronald McDonald, Skechers, The Holmes Report | Leave A Comment »

Far be it from me to condone the nutritional value of the food at McDonald’s (although they have been trying a little harder lately), but when it comes to Ronald? Hands off! In one of the more potentially forgettable yet memorable points in my early public relations career, I spent several days chauffeuring a Ronald [...]
May 18, 2011 | Categories:B2B, Features, Health and Wellness, PR | Tags: children, health, McDonald's, nutrition, parents, public relations, Ronald McDonald | 1 Comment »