What will a Spanish-language Pope, a man in his 70s, do for the cohort with which he is associated? Embedded in his early brand actions are some interesting moves: paying his own hotel bill, reaffirming conscious consumerism, and now embarking on a journey to redefine one of the world’s great institutions as a peacemaker and [...]
Mar 21, 2013 | Categories:Agency News, Brands | Tags: @havaspr, brand, Catholic Church, conscious consumerism, Forbes.com, Havas PR North America, Life Is a Brand, Marian Salzman, personal brand, pope, Pope Francis, religion brand, Spanish | Leave A Comment »
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »

[Originally posted on the Huffington Post.] This is the seventh in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, was published on 12/12/12 and is available at 120MBooks.com. Salzman [...]
Dec 20, 2012 | Categories:Features, Technology, Trends, Youth | Tags: 120M Books, Academic Room, Asia, Bill and Melinda Gates Foundation, blended learning, China, Codecademy, college, college degree, competition, constant schooling, Coursera, education, edX, Google, higher education, informal learning, Khan Academy, lifelong learning, Marian Salzman, massive open online courses, MOOC, neuroplasticity, online education, parenting, Singapore, skills, South Africa, student debt, Technology, the Huffington Post, Thomas Friedman, Trends, trendspotter, trendspotting, What's Next?, YouTube | 1 Comment »

[Originally posted on the Huffington Post.] This is the first in a series of 14 posts expanding on Salzman’s forecasts for 2013 in her annual trends report, a program of global communications group Havas Worldwide. This year’s book, What’s Next? What to Expect in 2013, will be published on 12/12/12 and available at 120MBooks.com. Salzman [...]
Nov 29, 2012 | Categories:Features, Social Media, Trends | Tags: 120M Books, brain, Brand Me, Co, community, connection, connections, copreneurial, copreneurs, cyber, digital, economy, forecast, Havas Worldwide, individualism, Marian Salzman, neuro, scandals, screens, Social Media, techno, Trends, trends forecast, trendspotter, trendspotting, zeitgeist | 1 Comment »
We already know that we have the best staff in the public relations industry, but PR News confirmed that by naming seven of our own as finalists in its PR People awards competition. Our fingers are crossed for Colleen Cleary, Dalton Dorné, Janene Ferrara, Sara Schwartz, Jody Sunna and Kate Urbach to win at this Thursday’s [...]
Nov 26, 2012 | Categories:Agency News, PR | Tags: Colleen Cleary, Dalton Dorné, Hall of Fame, Janene Ferrara, Jody Sunna, Kate Urbach, Marian Salzman, PR News, PR News PR People, Sara Schwartz | Leave A Comment »

Our CEO, Marian Salzman, said it best on Facebook a few days ago while trapped in her Connecticut home without electricity or water for her bathroom, and with the fire department on her property because of sparks from live wires: “On a morning like this, Saks trying to sell me Jimmy Choos and LivingSocial offering [...]
Nov 02, 2012 | Categories:Brands, CSR, Fashion, Features, Marketing, Media, PR, Social Media | Tags: American Apparel, Battery Park, Brands, Connecticut, Cov Charney, disaster, Duracell, East Coast, email, Hurricane Sandy, LivingSocial, Marian Salzman, New York City, Panera, Panera Bread, Racked, recovery, retail, retail stores, retailers, Saks Fifth Avenue, Sandy, Social Media, Twitter | Leave A Comment »
From intern to CEO, our eight finalists in the PR News PR People Awards cover almost every level of Havas PR employee and various aspects of our offerings. Congratulations to finalists Marian Salzman, CEO (Hall of Fame); Janene Ferrara (executive vice president and global head of healthcare, PR Professional of the Year: Agency); Dalton Dorné, [...]
Oct 16, 2012 | Categories:Agency News, Media, PR, Social Media | Tags: Colleen Cleary, Dalton Dorné, Havas PR, Janene Ferrara, Jody Sunna, Kate Urbach, Marian Salzman, PR News PR People, Sara Schwartz, Sarah Yansura | Leave A Comment »
Our thought leadership is in full display on our own website, but have you also checked out our latest blog posts on the other websites where we cross-create? In addition to frequent postings by @havaspr staff on Havas Social’s Social Media & Social Trends site, here are some of the latest: CEO Marian Salzman’s new [...]
Oct 01, 2012 | Categories:Agency News, Brands, Insights, Marketing, Social Media | Tags: @havaspr, blog posts, CMO Network, conversation, dialogue, Forbes.com, Havas PR, innovation, Life Is a Brand, Marian Salzman, Social Media, Social Media & Social Trends, the Huffington Post, thought leadership | Leave A Comment »
Our annual trends report is headed up by @erwwpr CEO Marian Salzman, the world’s most media-savvy trendspotter, who has also been named one of the top five trendspotters on the planet. Not only is the report covered by media around the globe, from The Economist to CampaignIndia to Medical Marketing & Media, but this year [...]
Jun 18, 2012 | Categories:Agency News, Trends | Tags: CampaignIndia, Dubai, frugality, India, Marian Salzman, Medical Marketing & Media, SABRE, The Economist, Trends, trends report, trendspotting | Leave A Comment »
Fewer of us are using the telephone for the purpose for which it was created: talking. A new term, “telephobia,” has been coined; voice calls are down 12 percent since 2009, and a growing number of us consider voice mail antiquated and/or bothersome. Leading us to wonder: How many among us feel fear or anxiety [...]
Jun 18, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends | Tags: Android, Apple, cellphone, cellphone trends, commerce, digital trends, Euro RSCG Worldwide PR, Facebook, Facebook Messenger, GPS, iPhone, Marian Salzman, oversharing, phone, phone trends, SEO, smart number, smartphone trends, SMS trends, talking on phone, telephobia | Leave A Comment »

At the beginning of my first long weekend at @erwwpr, I decided I would take the weekend off from social media, email and pretty much everything outside of actual human contact. Nothing against social media, but as it becomes an increasingly important part of my job, I like to maintain a balance between the real [...]
Jun 01, 2012 | Categories:One Young House, Youth | Tags: Afghanistan, leaders, Marian Salzman, Memorial Day, military, One Young World, ROTC, Social Media, success | Leave A Comment »

[Originally posted in the Danbury (Conn.) News-Times.] Very near to Danbury there lived a true American war hero. His name was Rob J. Lytle Jr., and you may have heard of him when his obituary turned up in local newspapers in 2010. His widow, Lori-Ann Lytle, who lives in New Milford, broke away from custom when [...]
May 28, 2012 | Categories:CSR, Features, Health and Wellness, PR | Tags: Afghanistan, Alex Lytle, Army, Bob Woodruff Foundation, Connecticut, Danbury, Disabled American Veterans, healthcare, Home Base Program, Iraq, Jim Diamond, Lori-Ann Lytle, Marian Salzman, Massachusetts General Hospital, Memorial Day, mental health, New Milford, Operation Desert Storm, Operation Just Cause, post-traumatic stress, Rob Lytle, Stamford, suicide, traumatic brain injuries, U.S. Department of Veterans Affairs, veterans | Leave A Comment »

3. Samantha Jones is completely unrealistic. Other than the obvious reasons that this is true, Samantha (the PR executive on “Sex and the City” played by Kim Cattrall, for those of you out there who didn’t follow the show), from a public relations perspective, could not have done all her work alone. No one at [...]
Aug 15, 2011 | Categories:Features, Insights, PR, Social Media | Tags: Brown University, Candace Bushnell, diabetes, Euro RSCG Worldwide PR, Facebook, Google, intern, internship, Kim Cattrall, Marian Salzman, pharmaceuticals, PR, public relations, Samantha Jones, Sanofi, Sex and the City, Social Media, tweet, tweets, Twitter | Leave A Comment »

With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Apr 18, 2011 | Categories:CSR, Features, Social Media, Technology, Trends | Tags: change, charity, Charity: Water, collaboration, community, creativity, CSR, Egypt, Euro RSCG Worldwide, Euro RSCG Worldwide PR, Gen Y, good works, Iran, Japan, Justin Bieber, Kellan Lutz, Lady Gaga, Marian Salzman, millennials, mobile, pop culture, PR, Prosumer Report, public relations, social issues, Social Media, socially responsible, Taylor Swift, Trends, Tunisia | 1 Comment »

The women in black at table 18 had a great time last night at the PRWeek Awards. You would think that torrential downpours and a lackluster Oscars show last month would have tempered our excitement for an awards show dinner. But you’d be wrong—because our fearless leader, Marian Salzman, won PR Professional of the Year [...]
Mar 11, 2011 | Categories:CSR, Features, PR | Tags: CSR, innovation, Marian Salzman, PR Professional of the Year, PRWeek, PRWeek Awards, social responsibility | 1 Comment »

Between the launch of her first novel, A Shore Thing, and the premiere of Season Three of MTV’s “Jersey Shore,” it seems that everywhere you turn, you see Nicole “Snooki” Polizzi. (Even my uncle saw her out his window the other day, as she and her castmate JWoWW looked into buying the house across the [...]
Jan 31, 2011 | Categories:Features, Social Media | Tags: AOL, David Letterman, Facebook, ghostwriting, Jersey Shore, JWoWW, Marian Salzman, Media, MTV, New York Times best-seller, Nicole Polizzi, promotion, reality TV, Snooki, The New York Times, Trends, trendspotter, trendspotting | 3 Comments »

Since news of the royal engagement of Prince William and Kate Middleton hit the airwaves in November, there has barely been a day that’s passed without some sort of news coverage about the princess-to-be and her wedding plans. Euro RSCG Worldwide PR’s president, Marian Salzman, even named Middleton twice on her “Hot 100” list of [...]
Jan 10, 2011 | Categories:Fashion, Features | Tags: Gap, Issa London, jewelry, Kate Middleton, Lady Gaga, Marian Salzman, Media, Michelle Obama, Net-a-Porter, Oprah Winfrey, Prince Williams, Princess Diana, QVC, royal engagement, Target, Tom Ford, wedding, wedding gown, WWD | Leave A Comment »

It seems as if I just started last week, but it’s finally time to conclude my internship at Euro RSCG Worldwide PR. We’ve given our final presentations and learned so much. Most important, we’ve established great relationships with our colleagues, fellow interns and account executives alike. Euro RSCG has provided me an even larger network [...]
Jul 28, 2010 | Categories:Features, PR, Social Media | Tags: Brands, Cision Point, consumer, Euro RSCG Worldwide PR, interns, job market, Marian Salzman, media monitoring, mental yellow brick road, network, networking, Social Media, The Sisterhood, Twitter, Wyclef Jean, Yele Haiti | Leave A Comment »

Who said you can’t use your journalism experience in the field of PR? I had the opportunity to use my reporting skills, à la Robin Roberts, as Marian Salzman called me, for a one-on-one conversation with Marian, president of Euro RSCG Worldwide PR, North America. She got a peek into my Intern Diaries and decided [...]
Jul 12, 2010 | Categories:Features, Marketing, Media, Politics, PR, Social Media | Tags: balance, born-again lifestyles, brand, career, community, consumerism, Euro RSCG Worldwide PR, forecast, internships, local, Marian Salzman, Marketing, metrosexual, mycasting, old media, personal brand, prime crisis, public relations, Robin Roberts, Social Media, Stamford Advocate, The Sisterhood, trendspotting | 1 Comment »

It’s going on one month since the start of my internship, and already I’ve learned so much. I haven’t been seeing too much of my soul mate, Cision Point, because I’ve been too busy helping with SMTs, RMTs, OMTs…O-M-G! I’m learning the ins of working for an external agency, several of which allow room for [...]
Jul 02, 2010 | Categories:Features, Insights, PR | Tags: Cision Point, Connecticut, creativity, euro rscg, Euro RSCG Worldwide PR, intern, Marian Salzman, Twitter, YouTube | 1 Comment »