Get Savvy About What’s Next
[Originally published on the blog of the Council of Public Relations Firms.] Great trendspotting creates great consumer marketing campaigns, terrific innovative new products and savvy newscrafting. I know: The most famous brands in the world have hired me over and over for my trendspotting methodology, ensuring that their multimillion-dollar (sometimes billion-dollar) ideas, products or services [...]
Branding’s Winners and Losers, from Ms. Clinton and Madonna to Monica and Mitt
[Originally posted on Forbes.com.] Some people have the brand elasticity to not just survive crises but also transcend them, rising up out of the proverbial ashes newly empowered and invigorated, remaining in the spotlight because they want to be there. Whereas others simply can’t seem to bounce back, no matter how hard they try to [...]
Dude, Where’s Your Concealer?
As a guy living in New York City and turning 30 next year, I spend a little more time at the gym, have a bit more seniority in my career and each day am further from caring about what Demi Lovato is up to. After all, I was raised on the real music of Britney [...]
Trendspotting: Mirror, Mirror
Believe it or not, there’s such a thing as healthy narcissism. Characterized by high self-esteem and a major desire for authority, it’s tolerable, sometimes even helpful. And then there’s unhealthy narcissism, the variety that gives a person an inhuman sense of entitlement and the willingness to exploit others. A new study has determined that unhealthy [...]
Five Things I Learned from Madonna
Today, Madonna turned 53. If there’s one singer who grew up right along with me, it was Madonna. Her music was a soundtrack for my life for quite a while. And I learned a lot from her brilliant ability to home in on trends and street culture with stylish aplomb and keep making hits. In [...]
Yes, We Can…Reinvent Ourselves
This is the sixth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. We hear the word “reinventing” applied to systems all the time: reinventing capitalism, reinventing credit options. Reinventing health care, politics, journalism, food, [...]
