[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
We’re seeing a whole new faction of people turning to Internet dating sites these days: married people in search of extramarital affairs. AshleyMadison.com, a service targeted to the already wed, reports that each year it sees its largest influx of married moms signing up for the service the day after Mother’s Day. (Evidently far too [...]
Jun 28, 2012 | Categories:Brainsnacks, Marketing, Technology, Trends | Tags: "The Millionaire Matchmaker", Ashley Madison, Badoo, dating trends, divorce trends, Los Angeles, marital trends, marriage trends, Match.com, MissTravel, Mother's Day, New York, OKCupid, online dating, pheromone parties | Leave A Comment »
First Richard Simmons sweated to the oldies, then Billy Blanks kicked the door down for Tae Bo. Now the feel-good fitness fad du jour is the “party workout,” in which the once tedious workout has undergone a nightlife-inspired makeover replete with famous instructors and mash-up DJs, neon spotlights and post-workout “pretendtinis” made from Vitaminwater. There [...]
Apr 13, 2012 | Categories:Brainsnacks, Health and Wellness, Trends | Tags: Barry’s Bootcamp, diet trends, fitness trends, Flywheel Sports, Lady Gaga, Los Angeles, Luc Carl, music trends, New York, Nightclub Cardio, party workouts, SiriusXM, SoulCycle, The Drunk Diet, Zumba | Leave A Comment »
Engaged couples today are more often turning to Web-blessed clergy to officiate their nuptials. Though many counties and states don’t keep records of officiants’ religious affiliations, both Ohio and New York City report that the number of people becoming ordained through websites like Universal Life Church, which claims to have certified 20 million ministers worldwide, [...]
Apr 11, 2012 | Categories:Brainsnacks, Social Media, Trends, Youth | Tags: college trends, Conan O'Brien, Fran Drescher, Happily Divorced, Los Angeles, marriage trends, millennials, New York City, Ohio, Omarosa, The Apprentice, TV Land, Universal Life Church, Universal Life Church Monastery, Vermont, wedding trends | Leave A Comment »
Originally posted on the Huffington Post. There’s a real paradox today in the meaning of the word community. On one hand, we’re building our communities online and forming tribes with like-minded, digital folks who share our likes and dislikes, our restaurant recommendations and, in the case of places like Egypt, our desire for democracy. But [...]
Jun 08, 2011 | Categories:CSR, Features, Insights, Media, Trends | Tags: Andy Warhol, Austin, B2B, big business, Cambridge, Carnegie Mellon, Chicago, community, corporations, cost of living, creative class, CSR, democracy, digital, doing good, entrepreneurs, euro rscg, finance, Foursquare, government, high tech, hyperlocal, India, journalism, local, Los Angeles, Main Street, Media, microtarget, millennials, New York City, outsourcing, Patch, Pittsburgh, Richard Florida, Stamford, the arts | Leave A Comment »
This is the third in a series of five. See Euro RSCG Worldwide PR’s latest white paper, “Male in U.S.A.,” for more analysis about the state of men in America today. As I continue to do some serious “CSI”-style forensics on gender roles, I’m discovering that—almost a decade after Euro RSCG Worldwide helped introduce metrosexuals [...]
Jan 27, 2011 | Categories:Features, Insights, Trends | Tags: A Continuous Lean, American male, American men, Andy Spade, Austin, Barbour, Belgium, blog, Bloomingdale's, CBGB's, Confederacy, Context, Dany Bahar, denim, Denim Addikt, flea market, Gant, GQ, hetailing, Imogen + Willie, J. Crew, Jack Spade, John Varvatos, Keith Richards, L.L.Bean, Lands' End, London, Los Angeles, Lotus Esprit, Madison, male, men, metrosexual, Michael Williams, Moscot, Nashville, New York, online, online shopping, pop-up, retail, Rolex, shopping, Stag, style, Supre-Quintessence Co., Tellason, The New York Times, The Selvedge Yard, Tina Fey, TMA-1, Tribeca, Uncrate, vintage, website, Wis., Yale | 2 Comments »
You’d have to live under a rock to not have been swept up by, or at least heard of, the latest culinary craze: food trucks. California has always had its taco trucks, but now you can find gourmet crepes, sophisticated meatball sandwiches and even schnitzel on a corner or curb near you. L.A., Austin and [...]
Dec 03, 2010 | Categories:Advertising, Features, Social Media, Trends | Tags: Advertising, Austin, Brands, California, consumers, Facebook, followers, food fests, food trucks, gourmet food trucks, Heavenly, Heinz, Lake Tahoe, Los Angeles, mobile billboard, New York, Social Media, The New York Times, tweet, Twitter, Zagat | Leave A Comment »
In our industry, new buzzwords pop up constantly, and lately it has been “authentic.” Last month, I attended AdweekMedia’s Social Media Strategies conference in New York and its What Teens Want conference in L.A. In normal conference manner, professionals described how they have managed to garner enviable results within their unique market. The lesson learned [...]
Nov 10, 2010 | Categories:Features, Social Media | Tags: AdWeekMedia, authentic, authenticity, brand, brand voice, conversation, Facebook, fan pages, Grayson Chance, H&R BlockThreadless, Honor Society, Lady Gaga, Los Angeles, MySpace, New York, online brand presence, PepsiCo, Pete Wentz, Social Media, Social Media Strategies, The New York Times, transparency, tweet, Twitter, viral content, What Teens Want | Leave A Comment »
