What CEOs Can Learn from Social Media About Building Their Brands

Now that social media is clearly a permanent disruption (i.e., here to stay, and making organizations and individuals reinvent themselves if they don’t want to get left behind), it’s worth paying attention to the various ways its precepts can inform professional development, organizational leadership and personal branding. Business “best practices” that have been in use [...]
Apr 11, 2013 | Categories:Brands, Features, Social Media, Technology | Tags: best practices, bold, brand, branding, CEO, CEO branding, change, charisma, clarity, conflict, crisis, disruption, experimentation, failure, Humanize, Jamie Notter, leadership, leadership traits, loyalty, Maddie Grant, organizational leadership, personal branding, professional development, reinvention, Social Media, social organization, stakeholders, strategy, transparency | Leave A Comment »
We Tackle Branding Every Week on Forbes.com
On Forbes.com’s CMO Network, @havaspr CEO Marian Salzman focuses on one of the most important issues today in business: personal branding. She has talked about it through the lens of the red carpet, political beliefs, reinvention, ideas conferences, even Hurricane Sandy. She has wondered if branding should begin at birth and whether readers align their [...]
Jan 28, 2013 | Categories:Agency News, Brands, Politics | Tags: branding, British monarchy, CMO Network, Forbes.com, Hurricane Sandy, ideas conferences, Kate Middleton, Lance Armstrong, leadership, Marian Salzman, personal branding, Politics, Prince William, red carpet, reinvention, Sandy, Social Media, Timothy Ferriss, Tony Hsieh | Leave A Comment »
Get Local

This is the final post in a series of 10 about different aspects of CEO branding. As a switched-on CEO, you’ve probably noticed some of the furor about growing inequality. You’ve come across comments about how the wealthy lead their lives detached from the rest of society. It’s easy to see how this sort of [...]
Jul 27, 2012 | Categories:Brands, CSR, Features, PR, Social Media | Tags: business leaders, CEO, CEO branding, CEOs, CEOs for Cities, Change by Us Philly, civic leadership, community, community-based leadership, food banks, Gallup, good work, Habitat for Humanity, Internet, Jim Clifton, Kavaliro, leadership, local leadership, personal branding, Ralcorp, Relay for Life, Santa Cruz County Bank, sincere | Leave A Comment »
Drawing Lines

Some of you blog loyalists out there might remember my excitement at the prospect of working with so many talented women this summer, and that has indeed been one of the highlights of this job. In the United States, female leadership averages about 16 percent in every sector across the board. I had just finished [...]
Jul 27, 2012 | Categories:Features, Insights, One Young House, PR | Tags: @erwwpr, Anne-Marie Slaughter, assertiveness, balance, C-suite, drawing clear lines, female leaders, female leadership, having it all, intern, internship, leadership, likability, salary negotiations, saying no, Sheryl Sandberg, success, superwoman stereotype, TED, The Atlantic, women | Leave A Comment »
The New CEO Brand
With leadership in crisis, work-life juggling acts getting tougher, and Twitter and Facebook leading conversations, ethical C-suite executives today have a great opportunity to stand out by showing their true colors and connecting with their employees, their customers and their communities. Marian Salzman, CEO of @erwwpr, is spearheading agency thought leadership on the issue with [...]
Jul 23, 2012 | Categories:Agency News, Brands, Insights, Social Media | Tags: branding, business leaders, C-suite, CEO, CEO branding, CEOs, conversation, education, Facebook, leadership, Social Media, thought leadership, Twitter | Leave A Comment »
Trendspotting: Leading Expression
To announce his support of same-sex marriage, Barack Obama used just a couple of sentences. But in speaking from the heart, he seems to have won the support of far more constituents than when he’d previously been vague about his standing. That’s the thing about communication: ’Tis better to do it, and authentically, than not [...]
Jul 19, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Barack Obama, benefits package, British, C-suite leadership, CEO, chief executives, communication, corporate communication, Forbes, gay marriage, Harvard Business School, leadership, leadership trends, studies on communication, transparency | Leave A Comment »
Be Present, Be Visible and Connect

This is the second in a series of 10 posts about different aspects of CEO branding. People remember moments of great leadership. They treasure them, retell them and burnish them in the retelling. The best become legendary symbols loaded with meaning—reputational gold. John F. Kennedy in blockaded Berlin delivering his 1963 “Berliner” speech, Martin Luther [...]
Jul 17, 2012 | Categories:Brands, Features, Insights | Tags: connect, connection, Jim Stengel, John F. Kennedy, leaders, leadership, Martin Luther King Jr., Mitt Romney, Nelson Mandela, prepared, present, Rudy Giuliani, speech, visible, Wael Ghonim | Leave A Comment »
Trendspotting: Leading the Way
Sharing is no longer just a playground tactic. CEOs are being advised to share information and power and to play well with fellow executives and employees, even competitors, to better exchange diverse ideas and experiences. With our hypercompetitive marketplace, shaky economy and the networking experience most of us have picked up from time spent online, [...]
Jul 13, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: 21st century, C-suite leadership, CEO leadership, collaborative leadership, crowdsourcing, Facebook, human resources trends, leadership, leadership trends, Mark Zuckerberg, organizational development, sociology, Technology | Leave A Comment »
Trendspotting: Born This Way
The greatest indicators of success in life? You already know it’s helpful to have a daddy with the bank account to support an Ivy League education—and essential to have grit and determination. But some new research shows that there are certain other variables that predispose young people to climb to higher rungs. For example, co-workers [...]
Jul 11, 2012 | Categories:Brainsnacks, Trends, Youth | Tags: college, demographic, guilt, Ivy League, leadership, leadership traits, leadership trends, liberal arts degree, Mitt Romney, Mormon, Mormonism, psychology, STEM fields, success traits, traits of leaders | Leave A Comment »
Trendspotting: Sex, Lies and Integrity
Right now, corporate distrust is at a record high: First there were the Enron and Bernie Madoff scandals, then that whole Wall Street crisis, followed by revelations about John Edwards. More recently, Best Buy CEO Brian Dunn was dismissed (with a $6 million severance package) after allegations that he had an inappropriate friendship with a [...]
Jun 29, 2012 | Categories:Brainsnacks, Trends | Tags: authenticity, Bernie Madoff, Best Buy, Best Buy CEO, Brian Dunn, C-suite, C-suite leadership, CEOs, chief executives, communication, Enron, honesty, John Edwards, leaders, leadership, leadership trends, lying, Rielle Hunter, Scott Thompson, transparency, truthfulness, Wall Street crisis, Yahoo, Yahoo CEO | Leave A Comment »
Trendspotting: Sins of Youth
When reports emerged that a teenaged Mitt Romney served as ringleader in tormenting a gay high school classmate, he issued an apology but said he couldn’t recall the transgression. But as Romney guns for the White House, this alleged incident has tongues wagging about the correlation between leadership and bullying—and how much of a bearing [...]
Jun 27, 2012 | Categories:Brainsnacks, Trends, Youth | Tags: adolescence, bullying, bullying research, bullying studies, high school, Kerry Kennedy, leadership, leadership trends, Mitt Romney, presidential election 2012, teenager, White House | Leave A Comment »
Moved to Action

Originally posted on the Huffington Post. In my travels around the world, I’ve (over)heard a lot of ways for people to say they’ve reached a point of no return with their frustration, feeling so full of stress that they’re stirred from passive acceptance to action. Some cultures say it’s “the drop that makes the jar [...]
Sep 13, 2011 | Categories:Features, Insights, Politics, Social Media, Youth | Tags: #WakeUpCall, American Dream, anger, Arab Spring, Bob Geldof, brand, capitalism, change, consumer behavior, Crown Prince Haakon, Desmond Tutu, economy, Financial Times, frustration, global business, Howard Schultz, interfaith dialogue, Jamie Oliver, Joseph Stiglitz, leadership, Libya, Main Street, middle class, Middle East, Moammar Gadhafi, Mohamed El-Erian, One Young World, protest, riot, social justice, stress, trendspotter, trendspotting, unemployment, Vanity Fair, Wall Street, Warren Buffett, YouGovStone, Youth | Leave A Comment »






