[Originally posted on the Holmes Report.] I have now seen Cannes from the inside, as a judge in the PR categories, and I will soon be going home with a head full of ideas for how we can reinvent our business—plus a suitcase full of dirty clothes, a permanent rosé hangover, information overload and some [...]
Jun 21, 2012 | Categories:Brands, CSR, Features, Health and Wellness, Insights, PR | Tags: Alzheimer's, Australia, autism, big ideas, budget, Cannes, Cannes Lions, cause, CSR, Down syndrome, insights tools, Japan, jury, La Redoute, PR, public relations, Puerto Rico, Romania, Sweden, the Netherlands, tsunami | Leave A Comment »
As we know, technology is steadily altering the learning landscape, as startups like StudyBlue allow the creation of online study groups, BookRenter lets college kids secure textbooks on the cheap, and InternMatch fires off résumés to dozens of firms at a time. But the newest education trend to sweep U.S. classrooms can’t be found online: [...]
Jun 11, 2012 | Categories:Brainsnacks, Trends | Tags: America, BookRenter, career trends, direct instruction learning, discovery learning, education trends, how to learn a foreign language, InternMatch, Japan, job search trends, learning trends, StudyBlue, wisdom | Leave A Comment »
In most countries, approximately half of parents say they have hacked into their teenager’s Facebook account; in the U.S., 60 percent of parents fess up to it, while in New Zealand, 44 percent say they’ve done it. In most cases, American parents go to greater lengths to keep tabs on a teen: 75 percent stay [...]
Jun 07, 2012 | Categories:Brainsnacks, Social Media, Technology, Trends, Youth | Tags: adolescents, America, apps, digital footprint, digital music downloading, energy monitor, France, GPS tracker, Japan, New Zealand, parental snooping, parenting trends, pornography, privacy, privacy apps, Safely Phone Controls, safety apps, sexting, social media trends, social networking trends, TeddyCam, teenage trends, teenagers, United Kingdom | Leave A Comment »
In the U.S., the number of folks living alone is almost eight times greater now than in 1950. Today, when people tend to couple up and marry later and find divorce more acceptable and accessible if things don’t work out, 51 percent of Americans are single. That translates to roughly one in four living alone, [...]
May 09, 2012 | Categories:Brainsnacks, Brands, Marketing, Trends | Tags: autonomy, baby boom, demographic shift, demographic trends, depression, Eric Klinenberg, Finland, going solo, Japan, living alone, psychology, single motherhood, singleton, United States | Leave A Comment »
[Originally posted on the Huffington Post.] In this election year, I’ve been on fear watch. Folks are fearful of everything from 2012 theories to GMOs to student loans taking over as the No. 1 source of pain for college grads everywhere. A few years ago, I talked at length about the cult of anger our [...]
May 07, 2012 | Categories:Advertising, Brands, Features, Insights, PR, Social Media, Youth | Tags: 9/11, Advertising, anger, Brands, business, Chevy, Chrysler, college, consumer confidence, Daniel Gardner, fear, fearless, fearlessness, France, French elections, Generation Y, Germany, GMOs, Google, Hermes, hope, Israel, Japan, Martin Luther King Jr., Obama, Palestine, PR, presidential election, public relations, retail, South Sudan, student loan debt, student loans, suburbs, World War II | Leave A Comment »
As a PR professional, I know how crucial creativity is to success in business today. As a socially networked person (is there anybody out there who isn’t?), I’ve watched as network friends draw something, write something or video something. As a trendspotter, I’ve read at length Richard Florida’s thoughts on the importance of the creative [...]
May 02, 2012 | Categories:Advertising, Features, Marketing, Media, PR, Social Media, Trends | Tags: @erwwpr, Adobe, Advertising Age, always on, cause, creative class, creative thinking, creativity, CSR, Euro RSCG Worldwide PR, France, Germany, global citizens, ideas, Japan, Josh Gracin, Media, New York City, pro bono marketing, Richard Florida, Sears, Social Media, social networks, The French Will Never Forget, the United Kingdom, the United States, Tokyo, trendspotting, YouTube | Leave A Comment »
The good news: An international team of scientists from Japan, Switzerland and the U.S. found that combining chemotherapy and immunotherapy enhances the immune system’s ability to eliminate cancer cells. Still more research indicates that it’s OK to treat a woman’s cancer while she’s pregnant and that babies exposed to chemotherapy while in utero develop just [...]
Mar 15, 2012 | Categories:Brainsnacks, Health and Wellness, Trends | Tags: appetite, cancer, cancer cells, cancer during pregnancy, cancer research, cancer trends, chemotherapy, counterfeit Avastin, hunger hormone, immunotherapy, Japan, medical news, medical trends, Switzerland, United States | Leave A Comment »
If the robotic car Google is testing can ever navigate all its roadblocks, you may one day be able to commute to work while catching some extra shut-eye. Among the burning questions: How would insurance concerns be addressed, and how would a police officer issue a traffic ticket to a robotic car? BMW, too, has [...]
Mar 06, 2012 | Categories:Brainsnacks, Technology, Trends | Tags: BMW, France, Google, Japan, robotics, robots, U.K., United Kingdom | Leave A Comment »
Nutricosmetics, functional foods, beauty beverages: We’ll soon find a whole new lexicon in the beauty aisle, and a portion of this aisle might just be refrigerated. The beauty industry has trekked beyond novelties like lickable massage creams and edible lip balms—and even beyond including superfoods such as olive oil and goji berries in face creams [...]
Jan 13, 2012 | Categories:Brainsnacks, Health and Wellness, Trends | Tags: Balance Bars, beauty, beauty industry, beauty marketing, beauty trends, beverage industry, Europe, food, Japan, Nimble Bar, nutricosmetics, perfume candy, Scott-Vincent Borba, supplements, vitamins, water | Leave A Comment »
How do you conduct your client meetings? What if your client is located across town? What if your client is located across the country—or even across the globe? I’m a firm believer that, if possible, meetings should be done face to face (especially the important ones). But today’s technology makes it so easy to conference [...]
Jul 11, 2011 | Categories:Features, PR, Technology | Tags: clients, conference calls, Disney, face-to-face, International Association of Business Communicators, Japan, phone calls, Pixar, social Web, Technology, Tokyo, U.S., WALL-E, WebEx | Leave A Comment »
Originally posted on Euro RSCG Worldwide’s Prosumer Report microsite. In recent months, Euro RSCG has commented on how the revolution is not just being televised, but tweeted about, updated on Facebook, and uploaded to YouTube. In our trends preview for 2011, I touched on the new face of anger and how most of us are [...]
Apr 19, 2011 | Categories:Features, Politics, Social Media, Technology, Trends | Tags: anger, change, Egypt, Euro RSCG Worldwide, Facebook, Haiti, Hurricane Katrina, Japan, John McCain, Libya, millennials, MSNBC, Obama, revolution, Social Media, social platforms, sociopolitical activism, Technology, Trends, Tunisia, Yes We Can, young people, YouTube | Leave A Comment »
With almost 9 million followers on Twitter at last count, Justin Bieber has quite the commanding social media presence. But, as the mantra goes, with great power comes great responsibility—a concept that Justin, or maybe his PR team, seems to know well. Using his power for good on his 17th birthday, Justin sent out a [...]
Apr 18, 2011 | Categories:CSR, Features, Social Media, Technology, Trends | Tags: change, charity, Charity: Water, collaboration, community, creativity, CSR, Egypt, Euro RSCG Worldwide, Euro RSCG Worldwide PR, Gen Y, good works, Iran, Japan, Justin Bieber, Kellan Lutz, Lady Gaga, Marian Salzman, millennials, mobile, pop culture, PR, Prosumer Report, public relations, social issues, Social Media, socially responsible, Taylor Swift, Trends, Tunisia | 1 Comment »
This is the third in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. There’s a loss-of-faith crisis, and it’s as movement-ready as the one that led Jerry Rubin to pen the Yippie manifesto in 1968. [...]
Dec 01, 2010 | Categories:Advertising, Features, Social Media, Technology, Trends | Tags: Amazon, Barbra Streisand, Brands, Chemistry.com, China, communication, connectivity, consumption, convenience, Copains d'avant, CPM, Diet Coke, divorce, Duck Sauce, e-commerce, eBay, eHarmony, Facebook, faith, Foursquare, France, FreshDirect, Google, Gowalla, India, ineractivity, institutions, Internet, iPhone, Japan, Jerry Rubin, LinkedIn, Match.com, Mentos, Microsoft, mobile, niche, Orkut, personal CPMs, QQ, Richard Nixon, self-reliance, smart phone, Social Media, Technology, Thumbman, Trends, trendspotting, Twitter, U.K., values, Yahoo, Yippie, YouTube | 8 Comments »
