How the Trump Kids Have Enhanced the Family Brand

[Originally posted on Forbes.com.] When it comes to family names as brand names, unless you’ve done something terrible or had the bad fortune of sharing a name with someone who did, it’s hard to do much worse than “Trump.” For most of the past four decades, the Donald has slapped his name on some of [...]
Mar 27, 2013 | Categories:Brands, CSR, Features, Insights, PR | Tags: affair, Barron Trump, brand, brand name, branding, cause, celebrity, divorce, Donald, Donald Trump, Donald Trump Jr., Elle Decor, Eric Trump, Eric Trump Foundation, family name, footwear, giving back, golden ticket, handbags, Ivanka Trump, Jared Kushner, jewelry, liability, Los Angeles, Marla Maples, New York, New York City, Operation Smile, personal brand, PR, public relations, St. Jude, St. Jude Children's Research Hospital, The Apprentice, The New York Observer, The Wharton School, Tiffany Trump, Trump, Trump Organization, University of Pennsylvania, Yahoo, Yahoo Shine | Leave A Comment »
Public Mycasting System

This is the fourth in a series of 12 posts expounding on the 2011 forecasts in the annual trends report from Salzman, president of Euro RSCG Worldwide PR and an internationally respected trendspotter. Just ask Oprah: There is nothing stranger than human existence in all its infinite and frail variety. If it’s true, as they [...]
Dec 02, 2010 | Categories:Features, Media, Social Media, Technology, Trends | Tags: 127 Hours, Andrew Sullivan, Augusten Burroughs, bloggers, blogs, channels, Chicago, connecting, desktop, Elizabeth Gilbert, Facebook, fanzines, Father Ray Blake, food diaries, gatekeepers, Global Voices, Hard Times, interactivity, Ivanka Trump, John Gilbert, Jott, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, laptop, Little Women, mens' blogs, mommy blogs, mycasting, NaNoWriMo, Nouriel Roubini, novels, Pulitzer Prize, retweet, self-expression, sincerity, Social Media, SoMe, storytelling, Studs Terkel, Swiss Army, Technorati, The Apprentice, The Confessions of Nat Turner, Tolstoy, Trends, trendspotting, Tumblr, tweet, Twitter, War and Peace, William Styron, WordPress | 3 Comments »




